1. Omni-Channel Marketing
Increasing Marketing Channels Performance
BigData
September/2013

2. AGENDA
CREDENCIAIS
OMNI-CHANNEL - O QUE É E COMO FAZER NA PRÁTICA
BUSINESS CASE
AUNICA + BRIGHT TAG = BENEFÍCIOS PRA VOCÊ
1
2
3
4
2. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

3. CREDENCIAIS | QUEM SOMOS?
3. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
Inovação!
Parceira dos
maiores
players
globais de
tecnologia
+13 anos de
envolvimento
profundo
com o digital
marketing
Neural,
Neutral and
consultive
driven

4. CREDENCIAIS | NOSSOS CLIENTES
PERFORMANCE AGÊNCIASBRANDING VEÍCULOS
4. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

5. Aumentar tráfego
Aumentar vendas
Aumentar ticket médio
Aumentar Life Time Value
Redução de custos operacionais
Metodologia proprietária da AUNICA
CREDENCIAIS| POR QUE ISSO FAZ SENTIDO
PARA SUA EMPRESA?
5. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

6. OMNI-CHANNEL
6. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

7. OMNI-CHANNEL | É UMA VISÃO DE NEGÓCIOS,
NÃO UM CONCEITO MODAL...
O futuro das
organizações
dependerá da
qualidade da
execução deste
conceito na
prática
Historicamente, nun
ca foi tão fácil
implementar esta
cultura, porém, só
funcionará com
investimentos +
alinhamento
estratégico
Além de trazer
resultado
financeiro, permiti
rá a perpetuação
do seu negócio ao
longo do tempo
7. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

8. OMNI-CHANNEL | O QUE É E DESAFIOS
8. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

9. OMNI-CHANNEL | PROCESSO EVOLUTIVO
9. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

10. 10. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
AUNICA + BRIGHT TAG I PARTNERSHIP

11. 11. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
BRIGHT TAG|INTRODUCTION
CONFIANÇA
• Presente nas maiores empresas do mundo, com 100%
de retenção dos clientes.
• Centenas de integrações 3rd Party. Bilhões de páginas.
PRESENÇA GLOBAL
• Presente em mais de 150 países, e contando...
• Mais de 60 funcionários em Chicago, Londres e Tóquio.
FINANCIADA por investidores de NÍVEL MUNDIAL
• Empresa Serie C com US$ 23 milhões em
financiamento.
• Apoiado por Baird Venture Partners, Epic Ventures, New
World Ventures, Tomorrow Ventures.
QUEM É A BRIGHT TAG
Plataforma PREMIADA pela integração e reconhecida
por ser inovadora.
• Simples de utilizar
• Otimização do desempenho através de Server Direct
• Garantia de segurança – Evita Piggybacking
• Monitoramento real time de disparos das Tags
• Monitoramento real time de erros de Tags.

12. 12. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
BRIGHT TAG|INTRODUCTION
+1500 MARCAS GLOBAIS

13. • Marc Kiven
– Founder & Chief Revenue Officer
• Your customers engage with your company across
multiple channels
– Are you ready for the Omni-Channel challenge?
• BrightTag Fuse™
– Beyond “Tag Management”
• Use Cases
– Making Omni-Channel Marketing Integration real today
13. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
BRIGHT TAG|INTRODUCTION

14. 14. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
OMNI-CHANNEL|THE CHALLANGE

15. 20% Scan product barcodes
14% Compare product prices
13% Find store locations
11% Search for coupons
10% Research products
Source: BI Intelligence
Smartphone owners make
real-time buying decisions
with their devices
Source: Forrester Research
OMNI-CHANNEL|78% of shoppers engage across
multiple channels
15. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

16. Single Channel
Multi-Channel
Having presence across separate channels
Cross-Channel
Connecting data across separate
channels to drive insights and
segmentation
Omni-channel
Creating a unified customer experience
across all channels to drive
engagement, purchase and loyalty
16. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
OMNI-CHANNEL|The pursuit of Omni-channel
data integration

17. Website
Ads
Email
Mobile Social
Stores
Call Center
Analytics
Your Goals
17. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
OMNI-CHANNEL|Interactions are happening all
the time across multiple channels

18. Website
Ads
Email
Mobile Social
Stores
Call Center
Analytics
Your Goals
OMNI-CHANNEL|Tags are native to the web only
Cookies only live in browsers & traditionally can’t be linked across channels
18. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

19. Website AdsSocial Analytics MobileStoresEmail
Many solutions
can connect data
in near real-time
in a single
channel
Offline
When the dots don’t connect,
you can’t take immediate action across channels19. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
OMNI-CHANNEL|So what you get is a lot of
disconnected data

20. Website AdsSocial MobileStoresEmail
1 day+
Reports
Segments
OfflineAnalytics
OMNI-CHANNEL|Insights from analytics & data
warehouses lack real-time actionability
20. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

21. $
Omni-channel connectivity helps you stop sending
the wrong message at the wrong time
• Suspend retargeting
after customer makes
purchase in-store
• Change messaging
while resolving a
customer service issue
• Adapt messaging based
on your customer’s
current context rather
than show less-relevant
ads or emails
• Leverage CRM data to
better direct ad spend
OMNI-CHANNEL|Integrating data in real-time
unlocks significant value
21. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

22. • How do you collect data where tags don’t exist?
• How do you untie cookies from the browser?
• How do you link activities across channels in real-time given the
massive scale of the data?
OMNI-CHANNEL|Technical limitations stall
real-time integration
22. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

23.  Collect data in any channel without
relying on tags
 Match cross-device user profiles and
cookies instantly in the cloud
 Sync data in real-time with server-direct
messaging
 Connect with partners to create your
own Open Marketing Stack
BrightTag Fuse™ |Connects the dots in real-time
23. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

24. BUSINESS CASE
24. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

25. Problem: A leading retailer with heavy mobile traffic was unable to effectively retarget
mobile users across channels leading to missed sales
Solution: Use BrightTag Fuse to trigger online retargeting efforts based on mobile
customer interaction
BUSINESS CASE|Retargeting mobile users online
1. User engages with
mobile app and
abandons before
purchasing
2. Abandon cart
message is sent
to BrightCart Fuse
where the mobile
ID is matched
with online
cookie
3. BrightTag Fuse
notifies online
retargeting
partners
4. Retargeting
partner can
incorporate
mobile cart
abandonment
information in
campaign
25. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

26. Problem: A large multi-channel retailer wanted to increase the reach and relevance of email
retargeting by sending messages to users who viewed but did not click
immediately after a user left the site.
Solution: BrightTag Fuse is used to update their email campaigns in real-time, based on
views and clicks, removing a 24+ hour delay in targeting and increasing reach.
Email
1. User opens email, but
doesn’t click
2. BrightTag pixel
fires on email
open and email ID
is synced with
cookie
3. User later visits
website
4. BrightTag Fuse
recognizes the
user cookie and
matches it to the
email ID
Email
4. Future email
campaigns are
update with latest
user interactions
from BrightTag
BT
BT
BUSINESS CASE|Smarter e-mail marketing
26. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

27. BUSINESS CASE|Smart cross-channel upselling
1. Customer
purchase a
mattress in retail
store
2. Purchase data is sent
to BrightTag where
Fuse ID is matched
with online profile
3. Customer later
browses the web
and is shown ads
for bedding
Problem: A leading retailer was unable to effectively upsell complementary products online
to consumers that made big-ticket purchases in stores
Solution: BrightTag Fuse integration to the client’s in-store POS and BrightTag FuseID
matching allows the client to offer targeted ads to online consumers that
purchased in-store
27. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.

28. 28. Material de propriedade intelectual AUNICA The Tagnology Company - Confidencial.
AUNICA + BRIGHT TAG I BENEFÍCIOS PRA VOCÊ
Sorteio de 3 clientes
Consultoria AUNICA + BRIGTH TAG
1
2
3 Esperamos VOCÊ em nosso stand ;o)-

29. PERGUNTAS?