1. CORPORATE PRESENTATION
www.MarketsandMarkets.com

2. M&M OVERVIEW
Founded in 2001, M&M is a full service research and consulting firm that produces 120 high-
level, strategically analyzed, full-length reports a year, tracking more than 10 industries. By FYE
2012, M&M plans to launch industry-wise and country-wise market tracker reports for all the
verticals we track. This intelligence database comprising of about 60,000 reports a year, will
form one of the world’s largest business intelligence resources. M&M has effectively used
technology to automate the management of large and complex market data tables and
forecasts. We, at M&M, aspire to assist our clients achieve sustainable growth by providing
incisive business insight into their respective markets.
One stop solution for all market research and consulting needs………..
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3. Delivery Model
M&M Value Proposition
 Syndicated research services - We annually
publish 120 syndicated studies with 10%
customization for every client
 Consulting assignments - Pre-Execution,
Execution, and post Execution engagement models
enable us to better meet client expectations
 Sponsored research studies - Our web
presence spanning nearly 25 million pages helps us
create visibility
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4. How Are We Different
 Longest market segmentation in the industry
 In-depth analysis of patents and profiles of key
market players providing a competitive landscape
 Market data for segments such as technologies,
services, and applications for major geographies
 High level analysis of major market segments and
identification of opportunities
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5. Industry Focus
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6. Services
Research
Advisory and Content
Syndicated Process
Consulting Management
Research Outsourcing
• Multi-client Market A team of industry • Primary research • Company profiles
intelligence reports • Secondary research • Database updates
experts evaluate
• Market estimates and strategic options, shape • Company profiles • Industry abstracts
forecast successful action plans, • Competitive intelligence and • Company listings
• Opportunity analysis and help companies reporting • Economic monitors
• Dedicated research analysts • Investment research
• Entry strategies make critical bottom-line
• Benchmarking studies • Industry monitors
• Market positioning decisions. Our huge
• Syndicated research with CATI • Intellectual property research
• Competitive landscape market intelligence
and CAWI aided facilities,
and positioning repository and industry • Mergers and acquisition
Survey design, Data collection,
experts together puts us target identification and
• Product positioning Data processing and analysis,
evaluations
in a position to grow Survey programming. The
• Market assessment, and survey includes Concept testing, • Country Intelligence
alongside our clients.
• Feasibility study. Customer satisfaction, • Portal Management
Corporate image/perception, • News feed & news analysis
• Management executive
Subscriber surveys, Panel • Alliances
summaries
recruitment etc
Our Solution is a Full-service Market Research and Business Consulting Company
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7. SYNDICATED
RESEARCH
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8. Delivery Model – Syndicated Research
The company currently derives approximately 30% of our gross revenues by authoring syndicated market
intelligence reports. As part of our growth model we are committed to serving 120 strategic accounts – all
companies with revenues exceeding U.S. $1 billion. Soon, MarketsandMarkets will host more than 60,000
market intelligence reports on niche and high growth potential markets for 30 countries across the globe.
M&M reports claim a global market share of 16.6 % in terms
of the number of reports published in the last two years.
Our alliances with over 150 market research companies located in 55 countries; allow us to accept contracts
for conducting primary research in all the countries we serve. Our CATI processes are outsourced but
remotely monitored in accordance with our validation and information security protocols. This helps us to
cater to a wide spectrum of customers with various requirements like primaries, secondary research, fact
sheet developments, micro market information, profiling and training solutions.
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9. Delivery Model – Syndicated Research
Comparison of M&M Reports with Third-party Reports
M&M Market Research Reports V/S Third-party Market Reports
 Extensive 250-page reports  Not more than 100-150 pages
 Five-level value chain  Seldom go beyond level 1
 50 company profiles  Not more than 25-30 company profiles
 More than 80 market tables  Less than 20 market tables
 Analysis of more than 50 micro-markets  Not more than 20 micro-markets
 In-depth high-level analysis  Comparable to our high-level analysis
 Compulsory market segmentation on the  Market segmentation on the basis of not more
basis of than any two.
products/applications/technology/ingredients
 Non-tangible TOC and report structure
 10% customization at no extra price
 Not more than 50 patents analyzed
 Analysis of over 200 patents
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10. CONSULTING
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11. Delivery Model – Consulting
Here’s how we can help you… Our Expertise…
Research a range of different categories or niches  Compelling business cases
1. worldwide  Market size estimations
 Best practices
Assess new product development from early-stage  Entry strategies
2. development to product launch  Market dynamics, positioning and
segmentation
How to optimise your investments in established brands,  Competitive landscaping and benchmarking
3. 
new therapies and new approaches Opportunity analysis
 Economic forecasting
Evaluate technology partnerships between companies, and  Industry-specific technology solutions
4.
changing global technologies, regulations, and markets  Roadmap analysis
 Benchmarking key buying criteria/ unmet
Identify and clarify trends in consumer and supply chain
5. needs of B2B customers
dynamics, and recommend successful marketing, sales and
 In-depth benchmarking of vendor offerings -
promotional strategies
from USER PERSPECTIVE
 Creating a strong visibility of your brand
Find out the potential in new geographical markets and how
among your B2B customers - Sponsor a
6. to successfully expand into these market. What are the
white paper
challenges and opportunities, what are the market
structures, drivers and competitive landscape?.  Primary interviews
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12. Research Data Quality Validation Process
Credibility Of The Data Is Based On:
 Collection of data is mainly based on primary sources of information; done by conducting primary
interviews with the key industry participants.
 The primary data is verified by secondary sources.
 Additional information and minute information gaps are then plugged in using Annual reports, Press
Releases and Forums.
 The market penetration factors are also verified by the primary interviews.
 A bottom-up approach is used for analyzing the demand of the market.
 A top-down approach is used to validate the numbers, market size, market share & revenues of the top
players who contribute a major portion of the market share.
 All the market data tables are integrated. The multi-level breakdown analysis provides more than 30
check points to verify the market estimates.
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13. Credibility of the data
 We follow the principle of TRIANGULATION. This is defined as ‘any piece of information should be
verified by a minimum of three information sources.
 Various types of analysis is run through the data points; Volume-value analysis, Porters 5 Forces
model, unit shipment analysis, etc.
 The markets are divided into more than 50 micro markets & multiple geographies.
 The estimates & forecasts for each micro market is calculated and the market estimate of the
parent (macro) market is the summation of its micro markets.
 The market is segmented by technology , product, application; each mapped against the
geographical regions.
 The market data are approved by the top players along with their respective market shares.
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14. Our Value Proposition
 Over 200 analysts with syndicated research expertise, consulting engagements
 Continuous tracking and knowledge of 10,000 micro markets
 More than 20 paid resources including Factiva, Hoovers, OneSource, etc.
 Our in-house contact database of 67,000 industry professionals
 374 research associate network across all geographies
 Instant turnaround
 Single point of contact across all requirements
 Seamless transition through deployment of workflow
management processes
 Robust IT Infrastructure & Support
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15. Confidentially Management System
Legal Measures Employee Security
• NDA • Confidentiality is part of employee contract
• Respective regional jurisdiction • Awareness of violating confidentiality
C C
• Strict ethical norms and secure research
O guidelines O
N N
F F
I I
D D
E Security by Process Secured Data Centre E
N • Multiple-level data access security • Secured login
N
T • Restricted passage for mobile/communication • Data center security T
I device • Secure transmission I
• Disallowing unsolicited data transfer by means
A of disks, emails, ftp, chat, image transfers and
• Secure storage A
• Data access for team members only
L any other possible modes. L
• Personal check-in and check-out control
• Availability of data information and resources on
a need to basis
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16. Contact
Rakhi Vig
International Account Manager
E: rakhi@marketsandmarkets.com
M: +91-8087086178
U.S. Office: INDIA Office:
Contact Details
MarketsandMarkets Asian Intelligence Center
7557 Rambler Road, UNIT No 802, Tower No. 7, SEZ
Suite 727 Magarpatta City, Hadapsar
Dallas, Texas 75231 Pune, MH 411013
www.MarketsandMarkets.com