x-height is the key factor in how large we perceive a font to be.
developed along with the first movable type presses mimics lettering of hand scribed books, like the bible. mimics strokes of a broad tip pen. many are named after their designers.
developed during the industrial revolution. stokes no longer look like a pen- deliberately more mechanical.
developed later in the industrial revolution specifically for the purpose of advertising take modern, thicken up all strokes to make it more readable
came into vogue during the bauhaus movement - form follows function uses simplest, most fuctional representation of the letter
variations appear throughout the ages
blackletter, calligraphy, comic book, cursive, print, draft, etc.
designed for typewriters, which could only move the same distance forward with each letter typed.
aka grunge, garage, fringe, etc. started to see them with the advent of desktop publishing and the ability for people to create their own fonts
pronounced ledding- becuase strips of lead were put between lines.
(174/178) flavor i quit example? show examples of good use?
(174/178) flavor i quit example? show examples of good use?
serifs lead the eye from one letter to the next. oldstyle has moderate thick/thin, moderate x-height
use for headlines or any short snippet of text that should be easily scanned.
tons of free font downloads but sometimes have limits- caps only, no punc, etc. otf - 65K+ glyphs ttf "pro" adobe are otf show veer options? download links in resource page most free or inexpensive third-party fonts use plain TrueType
arno pro example? veer tour? mention resource links
![Fonts! Kate Krolicki [email_address]](https://image.slidesharecdn.com/11024519-120113133334-phpapp02/85/Fonts-1-320.jpg)
