1. Week 10
Symbolic Convergence
Theory
of Ernest Bormann
Presented by : Raka Tantra D. Pamungkas
Afriana Dyah R
Putri Hutajulu
The London School of Public Relations
MA in Communication Studies
2012
9. This is Part Where we
should Play the Video…..
Push the Play button
10. SCT was first
started in small
group
communications
with all member
fantasies or
dramatizing
massages.
Fanta
sy
Fanta
sy
Fanta
sy
Fanta
sy
Fanta
sy
11. Shared Fantasy /
Dramatizing Messages
Symbolic
Cue
Fantasy
Chain
Cohesive
bond
Destruction Chaos
Symbolic
Convergen
ce
Fantasy Themes :
meaning, emotions, motives, a
ctions.
13. Large Group?
Track the background, Set the future
Fantasy Theme Analysis:
their social reality and
their rhetoric
Rhetorical
Vision
14. Uniqueness
Fantasy makes group alive
As communication scholar, we learn that purpose
driven destiny of company or anyone interest is
even determined by the existence of fantasy.
To make your life alive, live up your fantasy!
15. Weaknesses
The theory is too simple = too emphasizing the
fantasy
Symbolic Convergence is not sufficient cause
cohesiveness
Not always sharing the fantasy, as by stating fantasy
already forms a group discussion
Shared Fantasy Cohesiveness
Flat Not Convergent
Various background should be highlighted as well
16. Conclusions
According to the theory, what is fantasy for you?
How important is the fantasy for you?
Is there any other significance for group
discussion besides fantasy?