1. MAHINDRA &
MAHINDRA
PRESENTED BY:
PRANAY SINGH 24
RAJU TIWARY 33

2. CONTENTS
 Introduction
 Milestones
 Vision & Mission
 Core Business Activities
Marketing Strategies
 Corporate Social Responsibilities
Recent Ventures

3. INTRODUCTION
 Mahindra & Mahindra Limited (BSE: 500520) is part of
the Indian Industrial Conglomerate Mahindra Group
based in Mumbai.
 The company was set up in 1945 in Ludhiana as
Mahindra & Mohammed by brothers K.C. Mahindra and
J.C. Mahindra along with Malik Ghulam Mohammed.
 After India gained independence and Pakistan was
formed; Malik Ghulam Mohammed moved to Pakistan
where he became the nation's first finance minister.
 Now, with the Mahindra brothers as the whole sole of the
company, its name was changed to Mahindra & Mahindra
in 1948.

4.  J.C.MAHINDRA F
O
U
N
 K.C.MAHINDRA D
E
R
S
 G. MOHAMMAD
KESHUB MAHINDRA CHAIRMAN
ANAND MAHINDRA V.CHAIRMAN
M.D

5.  Initially set up to manufacture general-purpose utility
vehicles, Mahindra & Mahindra (M&M) was first known
for assembly under license of the iconic Willys Jeep in
India.
 M&M introduced Jeeps to India and in no time they
established themselves as the Jeep manufacturers of India.
 The company later branched out into the manufacture of
light commercial vehicles (LCVs) and agricultural tractors,
rapidly growing from being a manufacturer of army
vehicles and tractors to an automobile major with a
growing global market presence.
 At present, M&M is the leader in the utility vehicle
segment in India with its flagship UV Scorpio.

6. It offers over 20 models including new generation multi-
utility vehicles like the Scorpio and the Bolero. It formerly
had a joint venture with Ford called Ford India Private
Limited to build passenger cars.
In recent times the company is engaged in spreading its
reach beyond its traditional markets.
They entered into the two-wheeler segment by taking
over the Kinetic Motors in India.
 M&M also has controlling stake in REVA Electric Car
Company.
 M&M has also been selected as the preferred bidder for
the acquisition of South Korea's SsangYong Motor
Company.

7. M&M is one of the leading tractor brands in the world. It
is also the largest manufacturer of tractors in India with
sustained market leadership of over 25 years.
 It designs, develops, manufactures and markets tractors
as well as farm implements. Mahindra Tractors(China) Co.
Ltd. manufactures tractors for the growing Chinese market
and is a hub for tractor exports to the USA and other
nations.
 M&M has a 100% subsidiary, Mahindra USA, which
assembles products for the American market.

8. MILESTONES OF M&M
 M&M established its business connections in the USA
through Mahindra Wallace.
It started steel trading on behalf of European suppliers
M&M was converted into a public limited company on
June 15, 1955.
Machine Tools division was started.
Mahindra Engineering & Chemical Products Ltd. (MECP)
was formed.
M&M became the market leader in the Indian tractor
segment-1983
Mahindra British Telecom (MBT) was formed as a joint
venture with British Telecommunication plc (BT), UK-1986

9. VISION AND MISSION
VISION:
To create a fully collaborative environment in which
suppliers can deliver exactly what the company
needs, when it needs it, and at a competitive cost.
“We don‟t have a group-wide mission statement. Our
core purpose is what makes all of us want to get up and
come to work in the morning” -Anand Mahindra
MISSION:
To create India's largest automobile and automobile-
related products distribution network by providing dealers
and customers with the largest choice of unique world-
class products and services.

10. CORE BUSINESS ACTIVITIES
Automotive
Farm Equipment
Systech
Financial Services
Information Technology
Infrastructure Development
After-Market
Two-wheelers
Mahindra Partners Division
Specialty Services

11. MARKETING STRATERGIES
USP – ruggedness and performance.
Products that redefined the market.
Network of dealers, sales offices, service stations
etc.
Strong market base in the urban and semi-urban
areas.

12. CORPORATE SOCIAL
RESPONSIBILITIES
“CSR has always been an integral part of
M&M group‟s vision and the corner stone of our
core value of good corporate citizenship”
– Keshub Mahindra
EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS
NANHI KALI

13. 1. Education
K. C. Mahindra Education Trust:
Established by the late Mr. K. C. Mahindra in
1953, the K. C. Mahindra Education Trust aims to
„Transform the lives of people in India through education,
by providing financial assistance and recognition to them,
across age groups and across income strata„.
 Mahindra Education Society:
As part of its Corporate Social Responsibility
activities, the Mahindra Group has established schools
near its factories primarily for children of its employees. At
present, the Group has three schools that impart high
standards of education - Mahindra Academy at
Malad in Mumbai, Mahindra Academy in Zaheerabad
and a school in Khopoli.
 Mahindra United World College

14. 2. Environment Initiatives
Towards making planet earth greener, the Group
has vowed to plant a One Million Trees across the Nation
by October 2008 under the Mahindra Hariyali initiative.
3. Health And Disaster Relief
The Mahindra Foundation has been set up with a
specific objective: to provide medical relief to the poor and
needy sections of society. The foundation has helped
patients suffering from cancer, heart ailments as well as
burn victims.
4. Art & Culture
The Mahindra Excellence in Theatre Awards
(META) is the latest in the Mahindra Group‟s efforts to
encourage national theatre in two broad categories -
Emerging theatre and Established theatre.

15. 5. Sports
The National Basketball Association (NBA) and
the Mahindra Group, one of India‟s largest and most
respected companies, today announced a partnership to
launch a new multi-city community-based recreational
basketball league. The new league for boys and girls ages
14 and up will tip off in Bangalore, Ludhiana and Mumbai,
in collaboration with the Basketball Federation of India
(BFI).
6. Nanahi Kali
A project jointly managed by K. C.
Mahindra and Naandi foundation
for the girl child.

16. RECENT /CURRENT VENTURES
Mahindra Navistar Automotives Ltd. (MNAL), the
commercial vehicle joint venture between Mahindra &
Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its
25 tonne and 31 tonne trucks for the Indian market.
Mahindra & Mahindra Ltd announced the launch of the
Maxximo, the world‟s first mini-truck to be powered by a 2-
cylinder CRDe engine with DOHC technology and 4 valves
per cylinder.

17. India‟s iconic SUV, the Mahindra Scorpio, took another step
to stardom with the unveiling of a premium, special edition
`Scorpio Coffee Table Book‟. Film actor Ajay Devgan - the
Scorpio‟s first customer, and Anand Mahindra, Vice-
Chairman and Managing Director, Mahindra Group, took
special pride in unveiling the book, which chronicles the
journey of India‟s best loved SUV since its launch in 2002. –
January 6.
Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd.
along with its subsidiary MOICML (Mahindra Overseas
Investment Company Mauritius Ltd.), Arabia Holdings and
Ras Al-Khaimah Transport Investments LLC have signed an
agreement to create a joint venture company in the Emirate
of Ras Al Khaimah in the UAE for armouring of vehicles.