1. Coding the Clouds: Building
Enterprise Apps Using Force.com
and Other Cloud Services
Dave Carroll
Principal Developer Evangelist
September 2008

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any
projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our quarterly report on Form 10-Q filed on July 31, 2007 and in other filings with the
Securities and Exchange Commission. These documents are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.

3. Our Strategy: The World’s First Multi-Application,
Multi-Category SaaS Company

4. Why PaaS? -- What if all your resources could be
focused on only what’s unique about your apps?
Delivered
Idea Infrastructure
Services
Application
Services
Operations
Services Application
Network Security Authentication
Storage Sharing Availability
Operating System Integration Monitoring
Database Customization Patch Mgmt
App Server Web Services Upgrades
Web Server API Backup
Data Center Multi-Language NOC
Disaster Recovery Multi-Currency
Workflow
Analytics
Multi-Device
Messaging
Search

5. PaaS lets developers focus on what their apps do,
rather than the software and infrastructure to run them
Force.com You
Infrastructure Application Operations
Build Your
Services Services Services
Apps!
  

6. Definition of Platform as a Service

7. Global Infrastructure as a Service
150M+Transactions Daily $100s Millions Investment
2 Fully Mirrored Data Centers
Average Speed 210ms
Scalable Architecture
~37%Global Deployments Disaster Recovery
Globally Distributed Data Centers

8. Your Database on Our Service
8,700,000+ Create any table
Schema Edits
Add any field
160,000 Build any relationship
SQL Statements per Sec Security & sharing built-in
Scales from Automatic audit history tracking
1-XXX,000+ users Automatic tuning
Automatic backups
Automatic upgrades

9. Your Integrations on Our Service:
Designed to Integrate with Any IT Architecture
Web Services API
1.75 Billion Packaged SAP & Oracle
Integrations
API calls per month
Breakthrough SOA On Demand
28+ Billion Back-end and Desktop Integration
Total API calls
Over 40 Integration Partners on
AppExchange
All Integrations Are Upgraded With Zero Customer Effort

10. Your Workflow on Our Service
Declarative
97,000+ A B D Programmatic
workflow rules Approvals
Intelligent
7 Million+ Time-Based
automated tasks C
Formulas
Outbound Messaging

11. Your Logic on Our Service
Declarative Logic (point and click)
Audit History Tracking
Assignment Rules
Escalation Rules
Workflows Rules
Approval Processes
Formula-Based Logic (similar to excel)
Formula Fields
Data Validation Rules
Procedural Logic (code)
Apex Triggers (logic before or after a save,
update or delete)
Apex Classes
Apex Web Services (logic that can be called by
an external system)

12. Your Code on Our Service
2M
Apex Code Lines of Code
Integer NUM = 10;
Characteristics 1.8M
Account[] accs;
Apex requests per day
Your Code
// Clean up old  Java-like syntax  Schema-aware
data
accs = [select id
from account where  Strongly typed  Governed
name like 'test%'];
delete accs;
Powerful Capabilities
commit;  Transactional  Secured
accs = new
 Database Triggers
Metadata
 Web Services
Infrastructure
 Transactional logic
Multi-Tenant Virtual Machine Our
 First Multi-Tenant
Programming
Language

13. Create Any Application and Any Interface
10,500+ Custom
Interfaces Created Any User Interface
Any Application
Any Device
Visualforce opens up a new world of possibility for user interface design.
It helps us build compelling user interfaces packed with powerful business logic.
-Tim Tribe, Head of Product Management

14. Flex

15. Getting Started Is Easy!
1. Visit developer.force.com
2. Get Free Developer
Edition
1. Begin Building Apps