1. Monetize Your iPhone App
Examples
Ali Diab
VP of Products, AdMob
©2008 AdMob, Inc. Confidential & Proprietary

2. Why iPhone?
Personal & engaging medium
Heavy consumers of mobile content
High net worth demographic
©2008 AdMob, Inc. Confidential & Proprietary

3. Why AdMob for iPhone?
Mobile advertising leader
Hundreds of top apps & sites
Innovative ad formats
CTRs 4x vs non-iPhone mobile web
©2008 AdMob, Inc. Confidential & Proprietary

4. Innovative ads for iPhone Sites & Apps
Canvas
Video
Audio
Web
iTunes
Maps
App Store
Call
©2008 AdMob, Inc. Confidential & Proprietary

5. AdMob’s iPhone Network: Sample Publishers
Web Apps
Your site or app here
iPhone Sudoku
for
iPhone
Native Apps
©2008 AdMob, Inc. Confidential & Proprietary

6. iPhone User Data
•76% used Mobile Internet in past 30 days
•61% have HHI > $75K
•Balanced Gender Representation
•Over-index higher education levels
All iPhone Owners 18+ Demographics
Age Users Ethnicity Users Gender Users Education Users Income Users
18-24 10% White 68% Male 60% Some HS 4% < $15k 1%
25-34 30% AA / Black 6% Female 40% HS Degree 6% $15k - $35k 6%
35-54 43% Asian 4% Some 25% $35k - $50k 4%
College
55+ 17% Hispanic 18% $50k - $75k 15%
College 31%
Other 4% $75k-100k 18%
Degree
100k+ 43%
Grad 34%
Degree Did not answer 13%
Based on most current iPhone user data available – does not include new iPhone 3G usage
©2008 AdMob, Inc. Confidential & Proprietary

7. AdMob for iPhone, Canvas
Users can check
showtimes or watch the
movie preview on
YouTube
Mummy Movie Banner Ad Expandable Canvas offers
from AdMob for iPhone custom engagement
actions
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

8. AdMob for iPhone, Action: Video
Opens YouTube &
immediately plays
Love Guru video
Love Guru Banner Ad
from AdMob for iPhone
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

9. AdMob for iPhone, Action: Maps
Best Buy Banner Ad Opens Google Maps to Users can call or get directions
from AdMob for iPhone find the nearest Best Buy to the retail location near them
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

10. AdMob for iPhone, Action: Web
Jaguar Banner Ad from Launches Jaguar’s
AdMob for iPhone iPhone-specific mobile
site
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

11. AdMob for iPhone, Action: iTunes
Low vs. Diamond (band) Text Opens the iTunes Music Users can preview
& Tile Ad from AdMob for Store directly to the band’s & purchase the
iPhone album album
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

12. AdMob for iPhone, Action: Call
Luxor Banner Ad from Prompts user Initiates a voice call to
AdMob for iPhone to confirm Luxor Hotel
Reservations
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

13. AdMob for iPhone, Action: Audio
Stitcher Radio Text & Tile Launches media
Ad from AdMob for iPhone player to play audio
file
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

14. AdMob for iPhone, Action: App Store
Loopt Text & Tile Ad Opens the Apple App Users can immediately
from AdMob for iPhone Store directly to the Loopt download the Loopt
App App
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary

15. Examples
Knots App Case Study
2005-2008 AdMob, Inc. Confidential & Proprietary

16. Knots iPhone App: Description
App Description:
Tie your fingers in
knots with this
simple, fun game.
Touch and release
the spots as they
appear and
disappear…and
keep extra fingers at
the ready!
Developer:
Josh Snyder
(works at AdMob!)
2005-2008 AdMob, Inc. Confidential & Proprietary

17. Knots AdMob Ad Campaign Summary
Approved for AppStore on 9/11
Prior to campaign launch:
>> Only a handful of downloads
>> Not ranked in top 100
Ran AdMob ads to drive downloads starting 9/17
Ranked #6 Free App on 10/13
Reached >7,000 daily downloads
Monetizing App with AdMob Ads
Download Knots Now - Free
Earning as much as $641 / day
AdMob Ad Linking to Knots’ AppStore Page
2005-2008 AdMob, Inc. Confidential & Proprietary

18. Knots AdMob Spend Drove Ranking
$700 0.03
35
(Reverse Scale High to Low shows improved rank)
$600 Peak Rank:
#38 40
0.025
$500
50
0.02
Inverse, Free App Rank
Free App Rank
Daily Ad Spend
$400
65
0.015
$300
Started 0.01
100
$200 advertising
Accepted to 200
0.005
$100
App Store Last Day of
Advertising Spend
$0 0
9/11 9/12 9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24 9/25 9/26 9/27 9/28 9/29 9/30 10/1 10/2 10/3 10/4 10/5
Daily Ad Spend Rank, Top Free Apps
2005-2008 AdMob, Inc. Confidential & Proprietary

19. Examples
AdMob iPhone App Examples
2005-2008 AdMob, Inc. Confidential & Proprietary

20. Tap Tap Revenge
#1 ranked app for several weeks
>1 million downloads in first 2 weeks
App Description
•Music game like Guitar Hero
•Touch screen to tap beats
•Multiplayer game expands reach

21. SportsTap
Ranked within the top 25 apps
Reach a high net worth, male audience
App Description
•Sports portal for iPhone portal.
•Detailed box scores
•In-depth team and player statistics
•Season statistics and transactions

22. Box Score Baseball
Popular sports app
Reach a high net worth, male audience
App Description
•Baseball score app
•Personalize app with your favorite
team’s pages

23. Bubble Wrap
Top 20 app
Casual gamer audience
App Description
•Touch screen to pop bubbles
•Simple game leads to high ad
engagement rates