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Rajiv Kapoor
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“ East Coast marketing consulting for startup companies” Rajiv Kapoor
Who is Rajiv Kapoor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why new techniques rule ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do most campaigns fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural laws of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to force relevancy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2c list build nuclear weapon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2b new automated paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Sean Ellis   Channel Cost/user Scalability   Viral/referral Free High   Email (internal) Free Organic   Blog Free Organic   SEO Free or Paid Organic   Widget Free or Paid Organic   Biz Dev/Partners Free or Paid High   Domains Paid (low) Low   PR Paid (low) High   Email (external) Paid (TBD) High   SEM Paid (TBD) Can be High   Contest Paid (TBD) Organic   Affiliate/lead gen Paid (TBD) High   Radio Paid (TBD) High   TV Paid (TBD) High
Takeaway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Startup marketing presentation

  • 1. “ East Coast marketing consulting for startup companies” Rajiv Kapoor
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  • 10. Source: Sean Ellis   Channel Cost/user Scalability   Viral/referral Free High   Email (internal) Free Organic   Blog Free Organic   SEO Free or Paid Organic   Widget Free or Paid Organic   Biz Dev/Partners Free or Paid High   Domains Paid (low) Low   PR Paid (low) High   Email (external) Paid (TBD) High   SEM Paid (TBD) Can be High   Contest Paid (TBD) Organic   Affiliate/lead gen Paid (TBD) High   Radio Paid (TBD) High   TV Paid (TBD) High
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