A project on customers' acceptibility of roof being complete real estate solutions and expanssion strategy used by other major players of odisha

PROJECT REPORT
ON

“Customer’s acceptability of The Roof being real
Estate solution and expansion strategy correlated to
other major players of Odisha”

For Partial Fulfillment of
Post Graduate Program in Management.

Submitted to:
Asian School of Business Management,
Bhubaneswar.
Report Submitted by:
Rajib Kumar Jena
PGPM/09-11/30

Dr. Sasmita Mishra Mr. Mohammed Sahid Khan

(Internal guide ) (Corporate Guide)

“CUSTOMER’S ACCAPTIBILITY OF THE ROOF BEING REAL
ESTETE SOLUTION AND EXPANSION S STRATYGY CORELATED
TO OTHER MAJOR PLAYERS OF ODISHA” Page 1

Asian School of Business Management
Bhubaneswar

CONTENTS
Chapter Sl.no Title Page no

1 1.Executive summary 09

2.Introduction 08

3.The company: The Roof 12

4.Objective of the study 16

5.Importance of the study 16

6.Limitation of the study 17

2 Review of the literature 18

3 Expansion strategy of other 22

Major players of odisha

4 1.Research Methodology 27

2.Problem Statement 28

3.Methodology of the study 28


4.Sample size and Location 29

5.collection of the Data 29

6.Execution of the Project 30

5 Data Analysis and Data Interpretation 31

6 Findings and Conclusion 56

7 Suggestions and recommendations 59

8 Bibliography 62

9 Appendix 63

LIST OF TABLES


Table No Title Page No.

1.1 Dealings of Roof with different projects in different 14-15

Locations of odisha

5.1 Age-Wise classifications of Respondents 32

5.2 Gender-Wise classifications of Respondents 33

5.3 Qualification-Wise distribution of Respondents 34

5.4 Status-Wise distribution of Respondents 35

5.5 Income-Wise distribution of Respondents 36

5.6 Interest of staying-Wise distribution of Respondents 37

5.7 Medium of Booking Apartments-Wise classifications 38

5.8 Trust of Marketing Consultancies of Respondents-Wise 39

Classifications

5.9 Status-Wise Distribution of Respondents 41

5.10 Availability of Services to the Respondents 42

Distribution-wise classifications

5.11 Satisfaction o the Respondents on the services of the 43
Roof, Distribution-Wise classifications

5.12 Evaluation of Booking through the roof by the 45
respondents distribution-Wise classifications

5.13 Reaction of the respondents for Booking of The Roof, 46

5.14 Major problems of booking through the Roof 47-48

5.15 On the ground of Trusting the roof Distribution-wise
49
classifications
5.16 OTHERAcceptancePLAYERS OF ODISHA” real estate
TO MAJOR of the Roof being complete Page 4
50-51
solution by the Respondents distribution-wise
classifications

5.17 Respondents’ inclination for passing information to 52
other, Distribution-wise classifications

LIST OF FIGURES
Figure No Title Page No

01 Age-wise classifications of Respondents 33

02 Gender-wise classification of Respondents 34

03 Qualification-wise distribution of Respondents 35

04 Status-wise distributions of the respondents 32

05 Income-wise Distribution of Respondents 37

06 Interest of staying-wise distribution of Respondents 38

07 Medium of booking apartments-wise classification 39

08 Trust of Marketing Consultancies of Respondents wise 40

Classifications

09 Status-wise Distribution of Respondents 41

10 Availability of Services to the Respondents 43



11 Satisfaction of the Respondents on the services of the 44
roof,Ditribution-wise classifications

12 Evaluation of Booking Through the Roof by the 45
respondents, Distribution-wise classifications

13 Reaction of the Respondents for booking for the roof , 47


14 Major problems of booking through the Roof 48


15 On the ground of trusting the Roof 50


16 Acceptance of the Roof being complete real estate 51
solution by the respondents distribution-wise
classifications

17 Respondents’ inclination for passing information to 53
other, distribution wise classifications

18 Suggestions of the respondents, 54



CHAPTER-1


INTRODUCTION

EXECUTIVE SUMMERY

Real estate or immovable property is a legal term (in some jurisdictions) that
encompasses land along with anything permanently affixed to the land, such as
buildings. Real estate is often considered as synonymous with real property (also
sometimes called reality), in contrast with personal property (also called

personality). However, in technical terms, real estate refers to the land and
fixtures themselves and real property are used primarily in over real estate. The
term real estate and real property are used primarily in common law, while civil
law jurisdiction refers instead to immovable property. In law, the word real
means relating to a thing as distinguished from a person. Thus the law broadly
distinguishes between real property (land and anything affixed to it) and personal
property (everything else e.g. clothing, furniture, money).

Real Estate Business Includes:

• Appraisal – Professional valuation services

• Brokerage – Assisting buyers and sellers in transactions

• Development – Improving land for use by adding or replacing buildings

• Property Management – Managing a property for its owner(s)

• Real Estate Marketing – Managing the sale side of the property business

• Relocation Services – Relocating people or business to different country

Types of Ownership Interests: Real property (immovable property) can refer to
the real estate itself or to various types of ownership interests in real estate,
including:

Freehold: Provides the owner the right to use the real estate for any lawful
purpose and sell when and to whom the owner wishes.

• Life estate: An interest in real estate which is granted to a life tenant until that
person dies. The interest terminates upon the death of the life tenant.

• Estate for years: Similar to life estate but term are a specified number of years.

• Leasehold: The right to posses and use real estate pursuant to the terms of
a use.

• Reversion: The right to posses the free interest in real estate after the expiration
of a life estate, estate for years or leasehold.

• Concurrent or co-tenancy: The ownership of an interest in real property by more
than one party. Rights of any single party may be limited in various ways
depending on the jurisdiction and type of concurrency.

Participants of Real Estate Market: The main participants in the real markets are

Owner/User: These people are both owners and tenants. They purchase houses or
commercial property as an investment and also to live in or utilize as a business.

Owner: These people are pure investors. They do not consume but rent out or
lease the property to someone else.

Renter: These people are pure consumers.

Developers: These people prepare raw land for building which results in new
product or the market.

Renovators: These people supply refurbished buildings to the market.

Facilitators: This includes banks, real estate grocers, lawyers and others that
facilitate the purchase and sale of real estate. The owner/user, owner and renter
comprise the demand side of the market, while the developers and renovators
constitute the supply side. In order to apply the simple demand and supply
analysis to real estate markets a number of modifications need to be made to
standard micro economic assumptions and procedures.

Real estate can divided into three categories: These are

• Commercial

• Residential

• Agricultural

We can invest into all the given areas and can make return by capital
appreciation, rental income, agricultural produce, lease and commercial use.

The following factors influence the price and cost of the real estate:


1. The physical characteristics of the property

2. The property rights

3. The time horizon of holding the property

4. Geographical area

5. The development rate

Features of Real Estate Markets: In particular, the unique features of the real
estate market must be accommodated. These include:

• Durability

• Heterogeneous

• High transaction costs

• Long time delays

• Both an investment good and consumption goods

• Immobility

THE COMPANY: THE ROOF
Roof is a property portal that connects customers directly to the Indian real
estate scene. With a strong base in Orissa, Roof serves as a complete resource
and service company; It provides all types of property solutions including
residential, commercial, industrial and agricultural property. Roof provides
complete information on buying, selling, and leasing of residential and
commercial properties both in Orissa and across India.

Unlike other real estate companies, it does not limit it’s services for giving details
about properties for sale. The Roof gives customers the inside picture and walk
them through the completion of the buying process, by providing a gamut of
services including financial, legal and consultancy services.


As a one-stop property shop, Roof caters to owners, buyers and sellers and
provides all of their customers with a comprehensive hassle free solution to their
real estate.

Mission:
Roof's mission is to make real estate transactions a pleasant experience for
customers. By ensuring utmost honest and transparency in all of their dealings, it
strives to create a home in every customer's heart.
Vision:
It’s vision is to be a leader in the Indian real estate industry by:

• Making it’s services and product offerings completely customer centric
• Providing the best value proposition in each transaction
• By upholding important values of honesty and integrity in every dealing.

Roof’s Comprehensive Services:

• Property dealings
• Financial advice
• Legal services
• Consultancy services
• Marketing services
• Brokerage services
• Special investor and NRI Services

Roof is specialized in:

• Industrial property: warehouses, factories, industrial sheds, land
• Commercial property: offices, retail space
• Residential property: houses, apartments, bungalows, villas, farmhouses,
land
• Agricultural property: farm houses, farm land
• It’s commitment to quality and customer-centric services have helped
Roof grow to be a name to reckon with in the real estate industry.

Below are a few reasons why customers in search of real estate solutions
turn to us for quality, user-friendly services.


• Roof’s core management professionals:

Roof’s core management team consists of industry leaders who pool their
expertise to make Roof a business success. Each of their team is made up of
talented and hardworking individuals whose drive for innovation contributes
to the overall achievement of the company. Their teams bring with them a
wealth of experience, making them well-prepared to face challenging tasks.

• Quality and Time Bound Results:

Roof is committed to delivering quality results within tight deadlines. Each of
their services and their processes are painstakingly developed, and follow a
set of protocol to guarantee maximum quality.

Integrity

They maintain reliability and integrity at every stage of their business processes,
both with their customers and with their partners. Honesty and accountability are
essential components in Roof’s philosophies.

Roof’sprocesses:
Each of it’s processes is conducted with a high degree of transparency, efficiency
and reliable techniques. It is thus, able to gain the trust of it’s customers and
achieve long-standing relationships with them.

Table 1.1Dealings of roofs with different projects in different
locations of odisha
SL. PROJECT LOCATION PER 1 BHK 2 BHK 3 BHK 5 BHK
NAME Sq.ft.
NO

1313-1361
Mancheswar sq.ft
746 sq.ft
Harapriya
1 2000/-
Enclave Backside of 26,26,000/-
149200/-
coach factory
27,22,000/-


1287-1379 1720-2289
Backside of sq.ft. sq.ft.
Shreekhetra
2 Sani Temple 2400/-
Residency 30,88,800/- 41,28,000/-
in Aiginia
33,09,600/- 54,93,600/-

1699-1845
Nayapalli sq.ft.
3 Satyam Homes 2500/-
In front of 42,47,500/-
Iskon Temple
46,12,500/-

1460-1986
Acharya Vihar sq.ft.
Sri Jagannath
4 3500/-
Palace Near Arifin 51,10,000/-
Academy
69,51,000/-

1730 sq.ft.
Sri Jagannath Sailashree
5 2600/-
Arcade Vihar 44,98,000/-

1330-1443
sq.ft. 1663 sq.ft.
Sri Jagannath Gajapati
6 2800/-
Plaza Nagar 37,24,000/- 46,56,400/-
40,40,400/-

1137-1326
sq.ft. 1393 sq.ft.
Damana
7 Basera Harmony 2650/-
Square 30,13,050/- 36,91,450/-
35,13,900/-

1150-1300 1300-1450
sq.ft. sq.ft.
Near Patia Big
8 Saswat Homes 2800/-
Bazar 32,20,000/- 36,40,000/-

36,40,000/- 40,60,000/-


1850-2069
sq.ft.
Falcon Near KIIT
9 2850/-
Residency College 52,75,350/-

58,96,650/-

1325-1417
Near BJB sq.ft.
Supratik
10 College Arts 3200/-
Harmony 42,40,000/-
Block
45,34,400/-

1415-1593
1260-1593
sq.ft.
Khandagiri sq.ft.
11 Omm Enclave 2200/-
31,13,000/-
Patrapada 31,13,000/-
35,04,600/- 35,04,600/-

Rashmi Elite Alginia 2765 sq.ft
12 2500/-
(Duplex) (Khandagiri) 69,12,500/-

624,741,
1248 sq.ft
Nandighosa Near Light
13 1800/-
Enclave House, Puri 11,23,200/-

22,46,400/-

OBJECTIVE OF THE STUDY


• To help the company to understand its position with respect to its major
competitors in the market, and provide business competitive intelligence.

• To understand the present Marketing strategy deeply so to provide a
proactive, planned and informed approach to it’s future strategies in order
to gain an upper hand.

• To analyze the present product line of the company that how effective
they are.

• To find out company’s strengths and weakness and also the threats as
well as opportunities.

• To find out the work style of man power.

• To observe the action of competitors, that might help the company to
learn more about the market.

• To show the company new ways of expanding the business.

• To know the strategy used by the other major players of the real estate of
odisha.

IMPORTANCE OF THE STUDY

Today is the age of competitions. So each and every company is aggressive in
capturing new opportunities available to gain market share. If the company is
aware of its position respect to its major competitors in the market, and have
business competitive intelligence can act proactively gain an upper hand. Also
the company should have knowledge about the effectiveness of their products.
Apart from these, this study also helps the company to know its effectiveness and
efficiency; its work style of manpower; its competitors; and show new ways of


expanding the business. These are quite pertinent aspects for the growth of the
company.

LIMITATION OF THE STUDY

The limitations of the study are linked to information gathered from various
sources and the interpretation of the information. Also with the exception of a
few information sources like forecasted financial statements, this is particularly
the case if there are a lot of structural changes happening in the sector and all the
players are expected to have dynamic Marketing strategy to capture their market.
One of the most difficulties of the study is that people were scared to provide the
level of income. The major players of odisha has been not fully agreed to share
all of their strategies. There were also lots of constraints in collecting information
from the respondents such as:

 The professional people are not ready to give time for these interactions.
 Problem comes in convincing the customers.
 Problem comes in searching of person who wants to purchase the flat.
 Problem comes in getting permission in different business firms to
interact with their customers as well as for the corporate presentation.


 Problem comes in getting accurate information regarding some questions
form the respondents.
 Problem comes in getting appointment from some of the reputed
organizations.


CHAPTER-2
REVIEW OF LITERATURE


Real estate is a business that is slowly gaining its foothold all over the world.
Every person needs a place to live. A home cannot be constructed without land.
The demand for land is high all over the world. The simple process of buying and
selling land has evolved into a huge business called real estate. Odisha real estate
is one of the most prospering businesses in the state. The eastern part of India has
witnessed a growth in the real estate sector. This has had its impact even on the
real estate in Odisha. There have been lots of land transactions in Odisha. The
city of Bhubaneswar has some of the most prominent temples in India.

There has also been a rise in Odisha real estate as a result of the announcement of
setting up a new Tata steel plant in the Gopalpur region. This has further
enhanced the growth of real estate in Odisha. The state is currently enjoying the
benefits of the real estate business. There is a lot of potential for this business to
grow in the state. Odisha was a swamp and marshy area once upon a time and
today is a state that is growing towards development such that the real estate in
Odisha has gained high importance. The residential apartments as well as the
flats culture are picking up and the builders fancy the Odisha people with their
residential towns. The independent villas and plots are in highest demand. As it is


a temple city, the Odisha real estate value is in constant demand. Lots of tourists
and pilgrims love to invest some amount in buying real estate as an investment.
The real estate in Odisha is shedding its image and is blossoming into massive
projects including mega housing project from Tata group, Apollo Construction,
and many more.

The Odisha real estate is gaining fame as the mining industry has its base in
Bhubaneswar and the upcoming trends are seen in the residential and commercial
properties. The IT parks lure the burgeoning IT sector and the SEZ projects have
changed the face of Bhubaneswar. The emerging international airport as well as
the cargo complex is sure to enhance the real estate market in Bhubaneswar and
will leap to a new platform.

There are so many projects in the city is going to be established. One of the most
reputed players in real-estate is Delhi Leasing and Finance (DLF). DLF to start
work on 1000 crore in Infopark at Infocity Bhubaneswar in 2010; would like
more space devoted to mall and multi-plex. DLF has sought some changes in the
contour of the project to be developed over 54 acres near Infocity region of the
city. It is keen on setting aside a greater area for non-processing facilities like
shopping malls and multiplexes. The Infopark project was to generate direct and
indirect employment opportunities for over 40,000 people in sectors like IT and
ITes (IT enabled services), retail and hospitality.

Vipul plans to invest 80-100 cores for a 4-star hotel in Bhubaneswar Gurgaon-
based real estate firm Vipul Limited, one of the developers in the country, plans
to invest Rs 80-100 crore in setting up a four-star business hotel in
Bhubaneswar .Vipul Limited had identified Bhubaneswar as one of the 5-6
strategic locations in the country where it intends to set up three-star and four-star
business hotels.

Mind Tree, a global IT and R&D services company, co-headquartered in
Bangalore and Somerset in New Jersey (US), had entered into an MoU with the
Odisha government in March 2006 for setting up its software development centre
spread over 30 acres.


Mind Tree expects to kick off construction work on its Rs 200-crore development
centre in the city by June this year, ICICI Bank, which had sought an extension
of two years for its Rs 600-crore eastern regional hub, has been asked by the state
IT department to start construction work by April.

Mind Tree would initially recruit about 1,000 software professionals and
eventually ramp up its headcount to 6000. Its development centre in
Bhubaneswar will focus on R&D, consultancy and software development.

Genpact Limited, the BPO (business process outsourcing) arm of the US-based
General Electric which had announced a Global Delivery Centre in the city has
submitted a fresh building plan to the Bhubaneswar Development Authority
(BDA).

National Real Estate Development Council (NAREDCO) of the Union Ministry
of Housing and Urban Poverty Alleviation is all set to open its Regional Office
(East) and launch the Orissa chapter of the Council in Bhubaneswar on Saturday.
It would be the fifth regional office in the country after Mumbai, Hyderabad,
Jaipur and Delhi.

The roof is one of the leading major players in odisha who is dealing with the
various aspects of the real estate. Roof is a property portal that connects you
directly to the Indian real estate scene. With a strong base in Orissa, Roof serves
as a complete resource and service company; we provide all types of property
solutions including residential, commercial, industrial and agricultural property.
Roof provides complete information on buying, selling, and leasing of residential
and commercial properties both in Orissa and across India.

Unlike other real estate companies, we do not limit our services to giving details
about properties for sale. We give you the inside picture and walk you through
the completion of the buying process, by providing a gamut of services including
financial, legal and consultancy services.

As a one-stop property shop, Roof caters to owners, buyers and sellers and
provides all our customers with a comprehensive hassle free solution to their real
est.


Chapter-3
EXPANSSION STRATEGY OF OTHER MAJOR PLAYERS OF
ODISHA


Expansion strategy of the other major players of odisha
The expansion strategy is a process of expanding the business of an organization.
Its main objective is to get rapid and consistent growth of the company. As far as
the expansion strategy is concerned, it is a game plan of each and every
organization to have the growth and stop the saturation. The below diagram
shows the detailed techniques regarding the Expansion strategy.

From the research from the market, it is found that real estate companies are
emphasizing on market penetration. They are penetrating into the market where


product and market both are exis ting. It is their strategy to expand the brand
name as well as the business. During the expansion of the business, every
organization should take care of certain aspects such as follows:

Things to Consider

Will greater size give greater efficiency?

When economies of scale bring greater profitability, growth pays for itself. If size
and economies can also limit the number of viable competitors, growth is even
more attractive.

Will customers and resources remain loyal?

Make sure customers will stick with you through the transition period, either out
of loyalty or inconvenience of switching.

Will you have to finance growth yourself?

If you can't borrow on reasonable terms or attract new investors, internal
financing will determine the pace of growth.

Can you take the heat?

Your tolerance for stress and discomfort - financial, personal and physical - is a
limit on growth.

There are also certain aspects of not expanding the business of organisation.This
are mentioned below……….

Why Not Expand?
Top 10 Reasons Not To Expand

Sometimes, entrepreneurs cite specific reasons not to grow. Circumstances will
differ but there are always alternatives to growth. Consider carefully before over-
riding these concerns.


Timing isn't right.

An important consideration is readiness of management, operations and finances
for the G-forces of liftoff. Other considerations are general economic conditions,
industry circumstances and other matters. It may be right to wait. But don't
expect every star to come into alignment - conditions are never perfect. Part of
the challenge of growth is making changes on the fly.

Owner is already spread too thin.

Particularly if the business is still in its early stages, the owner may be busier
than a one-armed paperhanger. Heavy consumption of cash is already stretching
financial resources as well. Don't let small startup problems turn into major
disasters by going for too much at once. Careful planning and the right business
structure could overcome these constraints.

Dislike of greater structure required of larger businesses.

Do not try to run a big business like a small business. If you can't do budgets,
manage according to objectives, delegate authority and work within some simple
but meaningful operational boundaries, stay small or sell to someone else.

Business is already at optimal size.

Companies tend to have a "best" size for its current organization. Any larger and
unit costs actually begin to increase. Any smaller and it isn't maximizing use of
assets or obtaining economies of scale. In this situation, a company needs to
change dramatically to grow: bigger facilities, more machinery, re-engineered
systems, re-assigned duties and so on.

Cannot tolerate instability.

Growth brings undeniable - though hopefully temporary - instability to the
company as it incurs extra costs before new revenue begins to come in. The result
can be stress, financial pain, investor demands and the appearance of
organizational disarray. It's a question of tolerance.


Do not have skills to manage larger company.

Some owners conclude they could not learn to manage a big company. From an
investor point of view, this is preferable to finding out through experience. An
entrepreneur, however, may wish to know conclusively through experience.

Insufficient resources.

Borrowing capacity and the internal treasury of the company, if any, can be a
deciding factor in the choice of whether or not to grow. Remember, it is wise to
have some emergency resources in reserve as well.

Don't want to attract competitors' attention.

Taken alone, this is usually not a good reason to avoid growth. Niche strategists
may consider whether waiting for competitors to chance upon your market may
simply allow competitors to choose the circumstances of the battle.

Fear of failure.

A common sentiment but this should not be a decisive factor. All challenge
creates anxiety. If fear is overwhelming, perhaps the owner should consider
selling the business.

We're comfortable right now - don't want to rock the boat.

This may be fine as a temporary situation, but the company's competitive position
in the future must ultimately rule the day. Make the decision that's best for the
business.

It is found from the research that some real estate companies are providing their
franchisees to the different people to the different areas to capture the market as
well as the customers. The owner of the same company in the different location is
quite different. some of the companies are just deploying the agents and making
extensive marketing. It is also found that some of the real-estate players are
giving franchisee t


Chapter-4
RESEARCH METHODOLOGY


PROBLEM STATEMENT

Maximum people don’t have idea regarding the brand “The Roof”. People are
also not interested to make real estate transaction through the marketing
consultancies in Balasore. Customers think that consultancies in the area of real
estate are brokers. They don’t do what they are supposed to do for the betterment
of the customers. Most of the people in Balasore is interested in purchasing land
and constructing their own building.

METHODOLOGY OF STUDY

ASSUMPTIONS

 It has been assumed that samples of two hundred seventy presents the
whole population.

 The information given by the customer is unbiased.

SAMPLE SIZE AND LOCATION

The respondents were selected from the Balasore town. This region is the
one of the most densely populated region with the average per capita income and
this region hosts a number of government, corporate and IT offices. Thus, there
are huge numbers of people with high disposable income.
After getting the knowledge from the chief marketing executive of The
Roof, an idea about the profile of the customers seeking the flats to purchase.


According to the executive, Government employees, Business Executives,
Business Men, MLA/MP, Bureaucrats, and Doctors etc. are the buyers of such
products.
 For the consumer’s survey the sample size taken was two hundred and
seventy.
 The research location assigned for the project was Balasore.

COLLECTION OF DATA

Data was collected from the field from the customers who belongs to different
professions. For this purpose a questionnaire was designed by taking only open
and closed ended questions. In order to know the followings:
1. Awareness of the customers regarding the various services of the roof.
2. Problems faced by the customers while purchasing flats through the roof.
3. Acceptability of customers to the roof as the as the complete real estate
solution provider.
This research is based on primary research done by means of questionnaire
targeted to the respondents who are basically having higher level of income. The
information has also been collected from the busiest person of Balasore who
don’t have time to take care of building up their building.

EXECUTION OF THE PROJECT

It is very essential in the research process to know the accuracy of the finding’s
which depends on how systematically the study has been carried out so that it can
make sense.


I have executed the project after prior discussion with my guide and structured
two parts in first part the following steps:

 Preparation of questionnaire.

 The focal point of the designing the questionnaire was to
comprehend the current brand consciousness of the roof in Balasore.

 This questionnaire was primarily aimed to a respondent who belongs
to business class and service class and those who are the busiest
corporate.

 The discussion of questionnaire is made after the personal
interaction.

Secondly I went through following steps:

A. Collection of data regarding real estate from different the website like

www.Orissaproperty.com and www.gharbadi.com

B. Then I went to several builders of Balasore to know about their expansion
strategy.At last I was successful in collecting data by taking appointments
from respondents of Balasore from different respondents.


Chapter-5
DATA ANALYSIS AND DATA
INTERPRETATION


To generate the findings as per the objectives stated above, data obtained from
the 270 respondents were analysed with the help of descriptive statistics and
graphs. The detail results are presented below.
4.1 Age wise classification of respondents
The age of the respondents varied from 18 years to 50 years. The number of
respondents in different age groups is presented below (see table 1).

Table 5.1Age wise classification of respondents

AGE FREQUENCY PERCENTAGE
18-25 73 27
25-35 80 29
35-45 56 20.7
ABOVE 45 61 22.6
TOTAL 270 100


age

45+
18-25

35-45

25-35

Fig. 1. Age wise classification of respondents

From table 1 it is very clear that twenty seven percentage of the respondents are
aged between 18-25, 29.6% are from 25 to 35-20.7% are from35-45 and above
45 are 22.6%. Maximum number of respondents was within the age group of
25-35 years old followed by 18-25.

5.2 Gender wise classification of respondents

Table 2. Gender wise classification of respondents
Frequency Percent
Male 147 80.4
Female 53 19.6
Total 270 100.0


Interpretation:

It is found from the above analysis that 80.4% are male respondents
and 19.6% are female respondents.

5.3 Qualification wise distribution of respondents

FREQUENCY PERCENTAGE
GRADUATION 100 37.0
PROFESSIONAL 71 26.3
POSTGRADUATION 65 24.1

TECHNICAL 31 11.5
OTHER 3 1.1
TOTAL 270 100.0

qualification

5
technical

graduation

post graduation

prof essional

Fig-3:Qualificationwise distribution of the respondents

Interpretation:

It is found from the above graphical representation that 37% respondents are
graduate, 26.3% respondents are professional,24.1% are post graduates,11.5%
are technical and 1.1% are the respondents from the other profession.

Table:5.4 STATUS-WISE DISTRIBUTION OF THE RESPONDENTS


RESPONDENT FREQUENCY PERCENTAGE
STATUS
DOCTOR 43 15.9
BUSINESSMAN 93 34.4
PROFESSOR 18 6.7
BUILDER 1 .4
ANY OTHER 115 42.6
TOTAL 270 100

Graphical Representation:
respondent status

doctor

any other

business man

builder
prof essor

Fig.4.Status-wiseclassification of respondents


Interpretation:

It is clear from the above analysis that 43 persons are doctor, 93 person are
doctor, 18 respondents are doctor, 1 respondent is builder,115 are from other
profession. So it is a mixture of opinions from various back ground.

TabIe:5.5 NCOME-WISE DISRIBUTION F RESPONDENTS



20,000-60,000 153 56.7

60,000-100,000 72 26.7

100000-400000 24 8.9

400000-800000 16 5.9

ABOVE 800000 5 1.9

TOTAL 270 100


monthly income

above 800000
400000-800000

100000-400000

20000-60000
60000-100000

Fig 5.Income-wise classification of rpondents

Interpretation:

It is analyzed from the above analysis that 153 responds in the income level of
20000 to 60000,72 respondents are in the income level of 60,000 to 100000,24
responds are having the income level of 100000 to 400000,16 resopnds are in the
income level of 400000 to 800000 and only 5 responds are having the monthly
income above 800000.

Table:5.6

Interest of staying-wise distribution of respondents


DUPLEX 39 14.4

APARTMENT 52 19.3


RENTED HOUSE 57 21.1

HOME 122 45.2

OTHER 270 100

intrest of staying
140

120

100

80

60
Frequency

40

20

0
duplex apartment rented house home

intrest of staying

Fig.6 Interest of staying-wise classification of respondents

Interpretation:

It is found from the above analysis that 39 respondents prefer to stay in the
duplex,52 respondents prefer to stay in apartment,57 respondents prefer to stay in
rented house and 122 people prefer to stay in home out of 270 sample.


Table:5.7
Medium of booking apartments


MARKETING 74 27.4
CONSULTENCIES

BUILDER 84 31.1

RELATIVES 109 40.4

ANYOTHER 3 1.1

TOTAL 270 100


preferable medium of booking apartment

any others

relatives

marketing consultenc

builders

fig.7.Medium of booking apartments

Interpretation:

It is found from the above graphical and tabular representation
that out of 270 respondents, 74 respondents believe marketing consultancies,84
respondents believe builders,109 people believe their relatives for the real-estate
transaction and 3 people believe any other sources.

Table: 5.8

Trust of marketing consultancies of respondents-wise classification


YES 99 36.7


NO 171 63.3

TOTAL 270 100

Trust of marketing consultencies

yes

no

Fig.8.Trust of marketing consultancies of respondents-wise classification

Interpretation:


It is found from the above analysis that out 270 respondents 99 respondents
believe marketing consultancies and 171 respondents do not believe to the
marketing consultancies.

Table:5.9

Respondents Awareness about services being provided byThe Roof distribution
wise classification

YES 33 12.2
NO 237 87.8
TOTAL 270 100

are you aware of services being provided by roof?

yes

no


Fig.9.RespondentsAwareness about services being provided by The Roof
distribution wise classification

Interpretation:
From the above analysis it is clear that out of 270 respondents,33 respondents are
aware about services provided by the roof and 237 respondents are not aware
about the services being provided by the roof.

Table510

Availability of services to the respondent’s distribution wise classification



PROPERTY DEALINGS 13 4.8

MARKETING 26 9.6

FINANCE 0 0

CONSULTENCIES 0 0

NONOFTHE ABOVE 10 3.7

TOTAL 49 18.1

which services you have availed by the roof?
30

20

10
Frequency

0
property dealings marketing none of the above

which services you have availed by the roof?

Fig.10:Availability of services to the respondents distribution wise classification


Interpretation:

It is found from the above analysis that 13 respondents have availed the property
dealings, 26respondents have got marketing services and 231 respondents have
not availed any services provided by the roof.

Table5.11Satisfaction of the respondents on the services of the Roof distribution
wise classification


YES 32 11.9

NO 21 7.8

TOTAL 53 19.6

MISSING 217 80.4

TOTAL 270 100


satisfied with the services of the roof
40

30

20
Frequency

10

0
yes no

are you satisfied with the services provided by the roof?

Fig.11 Satisfaction of the respondents on the services of the Roof distribution
wise classification

Interpretation:

It is found from the above analysis that 32 respondents are satisfied with the
services provided by the roof,21 respondents are not satisfied.

Table 5.12Evaluation of booking through The Roof by respondents distribution
wise classification


USELESS 10 3.7


COMFORTABLE 25 9.3

WORTHY 14 5.2

TOTAL 49 18.1

MISSING 221 81.9

TOTAL 270 100

Evaluation of booking through the roof
20

10
Frequency

0
useless comf ortable w orthy

how do you evaluate build your own house by availing consultencies throu

Fig.12:Evaluation of booking through The Roof of respondents distribution wise
classification


Interpretation:

It is clear from the above analysis that 10 respondents feel that booking through
the roof is useless,25 people feel comfortable and 14 respondents feel, it is
worthy by booking through the roof

Table.5.13 Reaction of respondents for booking through the Roof distribution
wise classifications


USELESS 14 5.2

COMFORTABLE 17 6.3

WORTHY 18 7.5

TOTAL 49 18.1

MISSING 221 81.9

TOTAL 270 100


booking through roof
30

20

10
Frequency

0
useless comfortable w orthy

how do you evaluate booking flats through the roof?

Fig-13:Reaction of respondents booking through The Roof distribution wise
classification

Interpretation:
It is clear from the above analysis that 5.2% feel it is useless to consutencies for
building own buildings,6.3% feels comfortable and 6.3% feels worthy.

Table 5.14:Major problems of booking through The Roof distribution wise
classification


INFLATED PRICES 20 7.4

LOCATION 8 3.0


LEGAL DISPUTES 16 5.9

MODE OF PAYMENT 3 1.1

TOTAL 47 17.4

MISSING 223 82.6

TOTAL 270 100

major problem booking through the roof

inflated prices
location

legal disputes
mode of payment

Missing

Fif.14:Major problems booking through The Roof Distribution wise classification

Interpretation:


It is found from the above analysis that out of 47 respondents,20 respondents hav
remarked about the inflated prices,8 respondents have remarked about location
problem,16 respondents have given opinion about legal disputes and 3
respondents have given remark about mode of the payment.

Table5.15On the ground of trusting The Roof
Distribution wise classifications
BOOKING A FLAT 24 8.9

GETTING 12 4.4
CONSULTENCIES
LEGAL 6 2.2
SOLUTIONS
FINANCIAL 6 2.2
SOLUTION
TOTAL 48 17.8

MISSING 222 82.2

TOTAL 270 100


for which would you trust on the roof?

booking a flat

getting consultencie
legal solutions
financial solutions

Missing

Fig.15:On the ground of trusting The Roof
Distribution wise classification

Interpretation:

It is clear from the above statements that 8.9% people believe the roof for
booking flats,.4.4% trusts for getting consultecies,2.2% trusts for financial
solutions and 2.2% trusts for legal solutions provided by the roof.

Table5.16Acceptance of The Roof being complete real estate solution by the
respondents

YES 9.3

25
NO 8.5
23
TOTAL 17.8
48
MISSING 82.2
222
TOTAL 270 100

acceptance of roof as the real estate solution provider

yes

no

Missing

Fig.16:Acceptance of The Roof being complete real estate solution by the
respondents


Interpretation:

It is found from the above analysis that 25 respondents believe that the roof is the
complete real estate solution provider and 23 respondents believe that it is not
complete real estate solution provider.

Table.5.17 Respondents’ inclination for passing information to others
Distribution wise classification

29 10.7
YES


13 4.8
MAY BE
4 1.5
NOT SURE
2 .7
NOT ATALL
222 82.2
MISSING
270 100
TOTAL

do you like to pass the information availed by the roof to your relative

not at all

not sure

may be
yes

0

Fig.17:Respondents inclination for passing informations to oters distribution wise
classification

Interpretation


It is clear from the above analysis that 29 respondents are interested to pass
information to their relatives,13 respondents have given remarks that they may
pass informations,4 respondents say that they are not sure about informing to the
relatives and 2 respondents have given remarks that they are not interested to
provide the information regarding the roof.


I can comment on the suggession
--------------------
Deflated prices and
--------------------
company should make
--------------------
Be aw are the people
--------------------
Affordable prices an
--------------------

--------------------
------------
-------------------
-------------
------------------
--------------

--------------- -----------------

----------------

Fig.18.Suggessions of respondents’



Chapter-6
FINDINGS AND CONCLUSION


The Roof is one of the leading complete real estae solution provider. It helps
customers for their endless search. It is a one stop property solution. Its service is
highly required for the customers. It has great opportunity to expand its business
in Balasore. But according to my research and findings, it has certain demerits
which are mentioned below.

 The brand consciousness of The Roof is very negligible in Balasore. Most
of the people do not know this company for the real estate transaction.

 According to the opinion of the people, the price of the most of the
projects under The Roof is quite high and it’s not affordable by the people
of Balasore.

 Still people have doubt over the legal services provided by The Roof.

 The biggest demerits of the roof are that it does not have any branch
office at Balasore. So it has failed to win the faith of the people.

 The roof does not have any promotional activities in Balasore which has
been a major problem for the credibility of the company in comparison to
other major players of the odisha.

 Another problem of the company is that it does not have any provision for
land buying and selling and also lacking provision of providing
residential flats in rent.

CONCLUSION
After the comprehensive research regarding the roof in Balasore, it is
found that more than 90% people do not know the brand name of the roof
as the complete real estate solution provider in odisha.It has a golden
opportunity to expand its Business in Balasore as this town is a potential
town having potential customers.


Chapter-7
SUGGESTIONS AND
RECOMMENDATIONS


The suggestions I would like to recommend regarding The Roof-one stop
property solution is as follows-

The company has a great opportunity to expand it’s business in Balasore if they
consider some of the facilities for the customers.

 At first the company needs to establish a branch in Balasore for winning
the heart of the customers and also for winning the confidence of the
customers.

 The roof has to conduct different promotional activates in this city to
clarify the doubts of the customers regarding the reliability and validity of
the organization.

 The company should deal with every aspects of the real estate in order to
justify it as the complete real estate solution provider.

 The roof must send its representatives to the city to aware the customers
regarding its wide variety of the services for the betterment of the
customers.


BIBLIOGRAPHY

 Marketing Management by Philip Kotler ,& Kellar

 Research Methodology by C.R. Kothari

 Marketing Research By G.C. Berry

 Consumer behavior By P.C. Jain &Monika Bhatt

 www.theroof.in

 www.orissapropertyshop.com

 www.gharbadi.com

 www.google.com

 www.projectpaadise.com

 www.wkipedia.com


APPENDI
X


QUESTIONNAIRES

Declaration: This study is a part of my summer Internship
Programme. The data obtained from you will be used purely for


academic purposes and will not be passed on to anyone. We request you to kindly
fill up the form by putting a tick(√) on the option that you feel true for you.

Look forward for your kind cooperation in this regard.

Rajiv Kumar Jena

PGPM-09-11/30

Asian School of Business Management, Bhubaneswar

PERSONAL INFORMATION
NAME :

ADDRESS:

MOBILE NO:

1. Age

(a) Between 18 to 25 (b) Between 25 to 35
(c) Between 35 to 45 (d) Above 45

2. Gender

(a) Male (b) Female

3. Educational Qualification:

(a) Graduation (b) Professional
(c) Post Graduation (d) Technical

4. Respondent Status

(a) Doctor (b) Businessman

(c) Professor (d) Builder

(e) Any other, Specify…………………………..


5. Monthly Family Income

(a) Between 20,000 to 60,000 (b) Between 60,000 to
100,000

(c) Between1,00, 000 to 4,00,000 (d) 4,00,000 to 8,00,000

(e) Above 8, 00,000

6. Where do you like to stay?
(a) Duplex (b) Apartment

(c) Rented house (d) Home

7. Which is the most preferable medium to book an apartment?

(a) Marketing consultancies (b) Builders

(c) Relatives (c) Others, Specify……………….

8. Do you trust Marketing consultancies for real state transaction?
(a) Yes (b) No

9. Are you aware of the services provided by “The Roof”?

(a) Yes (b) No

If Yes……

10. Which service (s) provided by “The Roof” you have availed?

(a) Property dealings
(b) Financial
(c) Legal
(d) Marketing
(e) Investor and NRI

11. Are you satisfied with the services provided by “THE ROOF”?

(a) Yes (b) No


12. How do you evaluate booking flats through “THE ROOF” ?

(a) Worthy (b) Comfortable (c) Useless

13. How do you evaluate build your own house by availing consultancies from
“The Roof”

(a) Worthy (b) Comfortable (c) Useless

14. What kind of major problem one may face during booking a flat through
“THE ROOF”?

(a) More prices (c) Legal disputes

(b) Location (d) Mode of payment

15. For which would you trust on “THE ROOF”?

(a) Booking a flat (b) Getting consultancies to build a house
16. Do you accept “THE ROOF” being a complete real estate solution
provider?
(a) Yes (b) No
17. Do you like to pass information to your relatives about the services being
provided by “THE ROOF”?

(a) Yes (b) May be (c) Not sure (d) not at all

Any Suggestion you would like to give to “The Roof” for improvement in the service?

……………………………………………………………………………………
THANK YOU VERY MUCH FOR YOUR COOPERATION!!!!!


QUESTIONNAIRES

Declaration: This study is a part of my summer Internship Programme. The data
obtained from you will be used purely for academic purposes and will not be passed on to
anyone. We request you to kindly answer the questions which are appropriate according to your
opinion?

Look forward for your kind cooperation in this regard.

Rajiv Kumar Jena

PGPM….

Asian School of Business Management, Bhubaneswar

PERSONAL INFORMATION
NAME :

ADDRESS:

MOBILE NO:

1. How do you make marketing for your organization?

2. Why do you think business always need to be expanded?

3. Why do you think always business should not be expanded/?

4. Which strategy of business expansion do you follow?

5. Do you think it is necessary to bring changes in business?

THANK YOU VERY MUCH FOR YOUR CO-OPERATION!!!


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