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Social Media Marketing Triads - version 1.1

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Rajesh Lalwani
Rajesh Lalwani

Trying to integrate social media elements, from a sales and marketing perspective, in a cohesive grid.

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Social Media Triads – Version 1.1 Integrating social media, from a marketing and sales perspective. 1/7/2014 © Scenario Consulting Private Limited 1
Triad – definition Noun – a group of three, esp. of three closely related persons or things 1/7/2014 © Scenario Consulting Private Limited 2
What do the sales and marketing teams want? Buzz > Purchase > Retention 1/7/2014 © Scenario Consulting Private Limited 3
Let’s call them the desired outcomes Buzz Conversation s Co-creation Evangelists Retention 1/7/2014 Engagement Community Insights © Scenario Consulting Private Limited Purchase 4
Conversational marketing is based on the premise that… It allows us to engage stakeholders in conversations; to influence; gather communities around interests/topics/ objects; draw insights; identify evangelists; co-create products and services/ offer value that consumers/ stakeholders really want from us. 1/7/2014 © Scenario Consulting Private Limited 5
Social media is an enabler to this desired outcome Buzz Conversations Co-creation Engagement Evangelists Retention 1/7/2014 Community Insights © Scenario Consulting Private Limited Purchase 6
The out-take of these conversations > community > enablers Buzz Conversations Co-creation Evangelists Retention Engagement Community Insights Purchase Blogworks – Social Media Marketing Triads – version 1.1 1/7/2014 © Scenario Consulting Private Limited 7
Coming together Buzz Conversation s Co-creation Evangelists Retention 1/7/2014 Engagement Community Insights © Scenario Consulting Private Limited Purchase 8
Working inside, should lead to results outside… 1/7/2014 © Scenario Consulting Private Limited 9
Don’t you think? 1/7/2014 © Scenario Consulting Private Limited 10
Social Media Marketing Triads Buzz Conversation s Legend Co-creation Enablers Engagement Out-take Desired outcome Evangelists Retention Community Insights Purchase Blogworks – Social Media Marketing Triads – version 1.1 1/7/2014 © Scenario Consulting Private Limited 11
Marketing , simply as it was supposed to be 1/7/2014 © Scenario Consulting Private Limited 12
Rajesh Lalwani Founder, Blogworks – strategic social media solutions New Delhi, India Rajesh.Lalwani@blogworks.in 1/7/2014 © Scenario Consulting Private Limited 13
Thank You 1/7/2014 © Scenario Consulting Private Limited 14

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Social Media Marketing Triads - version 1.1

  • 1. Social Media Triads – Version 1.1 Integrating social media, from a marketing and sales perspective. 1/7/2014 © Scenario Consulting Private Limited 1
  • 2. Triad – definition Noun – a group of three, esp. of three closely related persons or things 1/7/2014 © Scenario Consulting Private Limited 2
  • 3. What do the sales and marketing teams want? Buzz > Purchase > Retention 1/7/2014 © Scenario Consulting Private Limited 3
  • 4. Let’s call them the desired outcomes Buzz Conversation s Co-creation Evangelists Retention 1/7/2014 Engagement Community Insights © Scenario Consulting Private Limited Purchase 4
  • 5. Conversational marketing is based on the premise that… It allows us to engage stakeholders in conversations; to influence; gather communities around interests/topics/ objects; draw insights; identify evangelists; co-create products and services/ offer value that consumers/ stakeholders really want from us. 1/7/2014 © Scenario Consulting Private Limited 5
  • 6. Social media is an enabler to this desired outcome Buzz Conversations Co-creation Engagement Evangelists Retention 1/7/2014 Community Insights © Scenario Consulting Private Limited Purchase 6
  • 7. The out-take of these conversations > community > enablers Buzz Conversations Co-creation Evangelists Retention Engagement Community Insights Purchase Blogworks – Social Media Marketing Triads – version 1.1 1/7/2014 © Scenario Consulting Private Limited 7
  • 9. Working inside, should lead to results outside… 1/7/2014 © Scenario Consulting Private Limited 9
  • 10. Don’t you think? 1/7/2014 © Scenario Consulting Private Limited 10
  • 11. Social Media Marketing Triads Buzz Conversation s Legend Co-creation Enablers Engagement Out-take Desired outcome Evangelists Retention Community Insights Purchase Blogworks – Social Media Marketing Triads – version 1.1 1/7/2014 © Scenario Consulting Private Limited 11
  • 12. Marketing , simply as it was supposed to be 1/7/2014 © Scenario Consulting Private Limited 12
  • 13. Rajesh Lalwani Founder, Blogworks – strategic social media solutions New Delhi, India Rajesh.Lalwani@blogworks.in 1/7/2014 © Scenario Consulting Private Limited 13
  • 14. Thank You 1/7/2014 © Scenario Consulting Private Limited 14