The document discusses the major global hotel chains including Starwood, Marriott, Hilton, Intercontinental, and Hyatt. It then focuses on Starwood hotels, providing details on their headquarters, brands, segmentation of hotels, market share, and marketing mix. Next, it discusses Marriott International, providing information on their headquarters, size and position, brands, competitors, market, branding techniques, and marketing mix. Finally, it covers the Carlson group which owns hotel brands such as Radisson, Country Inn and Suites, Park Plaza, and Park Inn.

1. GLOBAL MARKET(hospitality industry)

2. Major Global Hotel Chains Starwood Marriott Hilton Intercontinental Hyatt Carlson Indian hotels East India hotels Leela ventures ITC Accor

4. Strengthening of ties with the developed world, and

5. Opening of sectors of the economy to private sector/ foreign investment.

6. Foreign tourist arrivals witnessed a growth of 78 per cent in 2006 over 2001 (last 5 years)

7. Growth in foreign exchange earnings was of the order of 122 per cent during this period.

9. Starwood hotels & resorts Headquartered in White Plains, NEW YORK. Founded in 1969. Tourism industry. Hotel chains. Total employees 145000. revenue 5.91 billion$

10. BRANDS

11. SEGMENTATION OF HOTELS

12. Starwood Group

13. Market share

14. Marketing mix Marketing mix consist of 4P’s.

15. Products The core products of starwood is hotels. Rooms, bars, restaurants, ball rooms.

16. Place Latin America. North America. Europe. Middle east. Asia pacific.

17. Price Every starwood brand has a different pricing depending upon their services they offer.

18. Promotion Aloft Abu Dhabi hosts the first indoor charity at the Abu Dhabi National Exhibition Center.

19. Cont. Starwood Hotels and Resorts launches third annual 'Road to Awareness' campaign in support of UNICEF.

20. Cont. Sheraton Doha celebrates good life at First Doha Food Festival.

21. Cont.. 1st 3 days 10% dis. Next 3 days 35% dis. Children have free meal at sheraton Save 25% on 2nd night

22. Branding techniques Exploring premium brand extension. Brochures. Differential services - Menu and skating

24. Marriot - International Headquarter is in Bethesda, Maryland U.S. Founded in 1927. Areas of operation worldwide. Employees 151000 Founded by J. Willard.

25. Size and position 2600 hotels & resorts and 6300 vacations ownership villas worldwide. Total no of rooms 425900. 17 brands and have hotels in 70 countries. Ranked among most admired and best palce to work with.

26. Brands

27. Competitors Top competitors of marriott. Hyatt Hilton Starwood hotels and resorts

28. Cont… All the competitors have similar strategies but competitors like starwood and hilton have an advantage in upgrading rooms.

29. Market Marriott manages or franchises the vast majority of hotels, and owns very few.

30. Brand images

31. Marketing mix Marketing mix consist of 4P’s.

32. Place Located in all kinds of place to attract all kinds of people. Located in different parts of world.

33. Product The core product is the hotel or better specified their rooms. They have different kind of hotels under different brands.

34. Price Every marriott brand has different price to attract different people. Pricing also depends upon the types of services or amenities and rooms.

35. Promotion Internet is most important way to promote a brand as it has a lot of information for the customers. Different offers to attract different customers. Reward programes for regular guest.

36. Branding Go green concept.

37. Carlson group is a privately held international corporation in the hotel, restaurant, and travel industries. Headquarters- Minneapolis,Minnesota,U.S. Established in 1938. Hubert Joly – President and CEO. Employees - 150000

38. business Mainly Hospitality focussed. Comprises of – Hotels, Restaurants, Travel Management.

39. Carlson group of Hotels Carlson is amongst the global leading company. World’s largest player in hotels business with more than 1080 locations in 77 cuntries. Brands by Carlson Group of hotels Radisson Country Inn and Suites Park Plaza Park Inn

40. Brand segmentation

42. With 430 hotels in operation globally and 107 hotels currently in the pipeline, the brand is poised for significant growth around the world.

44. Upper midscale hotel brand for business and leisure travelers. Park Plaza offers award-winning meeting facilities and staff who live the brand's value proposition by going out of their way to show their appreciation to their guests. Park Plaza hotels are located in city centers worldwide. 35 hotels around the world with 14 hotels under development.

45. Promotions & Merchandising Getting customers to try new services & menu items. Increasing off peak sales. Increase in sales in period that coincide with major events. Increasing travel intermediaries to sell their business. Reward programmes. Point of purchase. POP- Demonstrations.