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Coffee Retail Chain Study
- 1. Coffee Retail Chain StudyCoffee Retail Chain Study Bangalore rajalingam.rathinam@gmail.comj g @g
- 2. SynopsisSynopsis • The most organized sector in the coffee café industry, is theg y retail café chain. • Developing a recognized brand consistent to all their outlet, which customers can easily relate to, wherever they go.which customers can easily relate to, wherever they go. • KPI study done on – Costa Café – Barista – cUppa – Café Coffee Day– Café Coffee Day rajalingam.rathinam@gmail.com
- 4. Café info Location Koramangala BangaloreKoramangala, Bangalore Seating Capacity A/C – 30 Seats N A/C 35 SNon – A/C – 35 Seats Smoking Zone – YES 8 to 10 seats Fast Moving SKUs Cappuccino & Mocha Range of Cold coffeeRange of Cold coffee Chocolate Chip Muffins What’s New Frescato – ice blended coffee rajalingam.rathinam@gmail.com
- 5. KPI - Family & Young crowd - Mostly regular visitors - 70% customers are from nearby residential area70% customers are from nearby residential area - Offers approx. 10% discount on bulk order (above Rs.2500/-) - Counter order & served at Table C l ti R d C d (B 4 d t 1 f )- Cumulative Reward Card (Buy 4 and get 1 free) - Front- end Staffs – 6 Nos. - Good Ambience & Music - Average Groupg p - more than 5 people – 40% - 2 to 5 people – 50 % - Others – 10% Visit Frequency- Visit Frequency - 2 to 3 times a week – 50% - 2 to 3 times a month – 30% - Once a while – 20 % - Busy hours - Week day – 6pm to 10pm - Week end – 10am to 11 pm rajalingam.rathinam@gmail.com
- 7. Café info Location Koramangala BangaloreKoramangala, Bangalore Seating Capacity A/C – 18 Seats N A/C 25 SNon – A/C – 25 Seats Smoking Zone – NO Fast Moving SKUs Cappuccino Aroma Caffe Latte Mug MarochinnoMarochinno Combo deals What’s New Barista – Merchandise Goodies rajalingam.rathinam@gmail.com
- 8. - Family & Business crowd KPI Family & Business crowd - Mostly regular visitors - 50% customers are from nearby residential area - Offers approx. 10% discount on bulk order (above Rs.2500/-) - Counter / Table order & served at Table - Front- end Staffs – 4 Nos.Front end Staffs 4 Nos. - Good Ambience with warm lights & Music - Average Group - more than 5 people – 40% 2 t 5 l 50 %- 2 to 5 people – 50 % - Others – 10% - Visit Frequency - 2 to 3 times a week – 50% - 2 to 3 times a month – 20% - Once a while – 30 % Busy hours- Busy hours - Week day – 6pm to 10pm - Week end – 10am to 11 pm rajalingam.rathinam@gmail.com
- 10. Café info Location HSR Layout BangaloreHSR Layout, Bangalore Seating Capacity A/C – 30 Seats N A/C 50 60 SNon – A/C – 50 - 60 Seats Smoking Zone – YES Nice Garden Space Fast Moving SKUs Pastries and Snacks along ith HotPastries and Snacks along with Hot coffee / Assam Tea Serves WINE too rajalingam.rathinam@gmail.com
- 11. KPI - Family crowd - Weekend regular visitors - 30% customers are from nearby residential area G d S i l th i l- Good Social gathering place - Offers approx. 5% discount on bulk order (above Rs.5000/-) - Served at Table - Front- end Staffs – 8 Nos. - Good Ambience & Music - Average Group more than 5 people 60%- more than 5 people – 60% - 2 to 5 people – 30 % - Others – 10% - Visit Frequency - 2 to 3 times a week – 20% - 2 to 3 times a month – 50% - Once a while – 30 % - Busy hours - Week day – 5 pm to 10pm - Week end – 3 pm to 11 pmrajalingam.rathinam@gmail.com
- 13. Café info Location HSR Layout BangaloreHSR Layout, Bangalore (Near NIFT institute) Seating Capacity A/C 30 SA/C – 30 Seats Non – A/C – 20 Seats Smoking Zone – YESg 8 seats Fast Moving SKUs Range of Cold coffeeRange of Cold coffee Cookies Cappuccino Mocha rajalingam.rathinam@gmail.com
- 14. KPI - Student & Young crowd - 70% customers are regular visitors Off 10% di t b lk d- Offers approx. 10% discount on bulk order (above Rs.3000/-) - Served at Table - Front- end Staffs – 4 Nos. - Good Ambience & Music - Average Group - more than 5 people – 60% 2 to 5 people 20 %- 2 to 5 people – 20 % - Others – 20% - Visit Frequency - 2 to 3 times a week – 70% - 2 to 3 times a month – 10% - Once a while – 20 % - Busy hours - Week day – 11 am to 8pmWeek day 11 am to 8pm - Week end – 3 pm to 9 pm rajalingam.rathinam@gmail.com
- 15. j li hi @ ilrajalingam.rathinam@gmail.com www.visualraja.wordpress.com