SlideShare uma empresa Scribd logo
1 de 24
Baixar para ler offline
Integrating
              Social Media
         Presented to: MKT307/NKU College of
                        Business - BanwariMittla

                Prepared by: Patrice Watson
                            Raise Your Share

                  Date: November 20, 2012




Social & traditional media strategies & tools to
 increase share of revenue, market & mind.
A legacy media career in radio – 22 years
A legacy media career in publishing – 14 years
An entrepreneurial start-up – 2 years



An adjusted ‘real-time’ mindset using strategies and tools
to help businesses, media and non-profits monetize their
social & digital media assets while engaging with their
customers.

Inbound vs. outbound marketing

Multiple platforms with responsive design

Determining the right channels to accomplish goals
An ideal foundation for digital & social media integration
Social Media Technology
for broadcasters and publishers
Challenges and Opportunities


   Where to allocate marketing budgets for the best
    results?
   How to measuring effectively what is working & not
    working?
   Adapting to changing opportunities/Keeping up with
    technology
   Training talent that ‘gets’ new media to understand and
    appreciate organizational goals, policies and successful
    models
   Faster pace – presents a challenge for both customers
    & employees
Challenges and Opportunities


   Who and what are the new partnerships that will
    improve marketing & advertising?
   Building a plan that does not ignore valuable segments
    of the market not obtainable through digital & social
    media
   Creating original content that helps the consumer
    become aware and want to do business


                   This list represents some of the discussions
            businesses are having now about digital and social media.
Differences between inbound and outbound
Differences between traditional and social media
PROS & CONS
Integrating Social Media - Northern Kentucky University College of Business presentation
Case Study: Publishing


 Positive begins its’
 transmedia life
 simultaneously as a
 controlled-circulation
 print magazine; a rich
 media website plus a
 measureable and
 engaging social media
 voice.
Case Study: PRINT MAGAZINE




Positive magazine features original content that
offers insight into some of the most creative and
unique minds in America plus travel pieces that
explore fascinating destinations. Each issue
includes self-development articles from best selling
authors and educators, profiles of inspiring
personalities and gatherings of like-minded
individuals whose positive attitudes are infectious.
Case Study: WEBSITEpositivemagazine.com
Case Study: SOCIAL MEDIA



Through the publisher’s daily
search for a Positive statement
of ‘truth’ since January 1, 2010
@Positive365 has organically
grown a base of engaged
advocates on Twitter, LinkedIn,
Facebook, Pinterest, tumblr,
YouTube and other social share
sites. Custom sponsorship
programs include opportunities
for sponsorship of editorial
content, custom Facebook
pages and interactive content.
Case Study: SOCIAL MEDIA
Case Study: SOCIAL MEDIA
Case Study: EMAIL + MAIL



Positiveemail offers links to
blog posts, published articles
and videos. Diversified
content includes
announcements of upcoming
events, issue launches,
unique product information,
subscription offers and links
to surveys. Ongoing
communication via email or
regular mail increases reader
retention and spreads the
Positive message while
collecting valuable insights
and feedback from our
readers.
Why were they interested in social media?
                       Case Study: Retail


           Drive more customers and increase
           commerce at thepartysource.com

           Increase engagement and/or drive
           customers into the retail store or EQ
           events, especially beer and wine
           tastings

           Transcend the misconception that
           The Party Source is a ‘big box’ brand
           – humanize the brand
Launching a Strategy
                 Benchmarks: Retail


Start January 2011
@ThePartySource: 92
Facebook Fans: 1,474
37.5% increase in one year

@Partysourcegar: 90
Facebook Fans: 681

Now: November 2012
@ThePartySource: 555 (last tweet 9/16/11)
Facebook Fans: 3,588

@Partysourcegar: 485 (last tweet 11/16/12)
Facebook Fans: 863
Where are they now?
                             Benchmarks: Retail


thepartysource.comis driving new
revenue with customers outside
of the region along with their brick
and mortar storefront

They are building a bourbon
distillery and event & conference
center to open in 2014
What are your thoughts about integrating
       digital and social media?
Contact Information



Patrice Watson
Chief Strategist/CEO
                                        @patricewatson10
RAISE YOUR SHARE
                                        facebook.com/raiseyourshare
Mobile: 513-236-5781

patricewatson10@gmail.com               linkedin.com/in/patricewatson10


raiseyourshare.com                      pinterest.com/avonfields/

www.Coupsmart.com


 Thanks to Kuhcoon.com, Hubspot.com, The Party Source, Positive Magazine
                      and CoupSmart for images.

Mais conteúdo relacionado

Mais procurados

Group presentation (1)
Group presentation (1)Group presentation (1)
Group presentation (1)rodrmic2
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationnathanhenry
 
Digital Marketing plan for allby chaz
Digital Marketing plan for allby chazDigital Marketing plan for allby chaz
Digital Marketing plan for allby chazJason Oliver
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingLS_13
 
Social Selling: The Key to Business Success
Social Selling: The Key to Business SuccessSocial Selling: The Key to Business Success
Social Selling: The Key to Business SuccessWhiteoaks International
 
Digital Business Introduction
Digital Business IntroductionDigital Business Introduction
Digital Business IntroductionLisa Harris
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing StrategyTecmoz Solutions
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsDoble Group, LLC
 
Social media marketing strategy & plan
Social media marketing strategy & planSocial media marketing strategy & plan
Social media marketing strategy & planAkshay Sondur
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 
Digital strategy for paula mitchell
Digital strategy for paula mitchellDigital strategy for paula mitchell
Digital strategy for paula mitchellDonna Bryson
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
 
Social media for social good
Social media for social goodSocial media for social good
Social media for social goodDanielle Ricks
 
Social Media's Transformation in PR
Social Media's Transformation in PRSocial Media's Transformation in PR
Social Media's Transformation in PRJeremy Seow
 
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...Dr. William J. Ward
 
Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.EmmanuelAdewole5
 
Reasons to outsource social media
Reasons to outsource social mediaReasons to outsource social media
Reasons to outsource social mediaAudacious Leap
 

Mais procurados (20)

Group presentation (1)
Group presentation (1)Group presentation (1)
Group presentation (1)
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Digital Marketing plan for allby chaz
Digital Marketing plan for allby chazDigital Marketing plan for allby chaz
Digital Marketing plan for allby chaz
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Selling: The Key to Business Success
Social Selling: The Key to Business SuccessSocial Selling: The Key to Business Success
Social Selling: The Key to Business Success
 
Digital Business Introduction
Digital Business IntroductionDigital Business Introduction
Digital Business Introduction
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing Strategy
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales Teams
 
social media marketing
social media marketingsocial media marketing
social media marketing
 
Social media marketing strategy & plan
Social media marketing strategy & planSocial media marketing strategy & plan
Social media marketing strategy & plan
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Content marketing 101
Content marketing 101Content marketing 101
Content marketing 101
 
Digital strategy for paula mitchell
Digital strategy for paula mitchellDigital strategy for paula mitchell
Digital strategy for paula mitchell
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An Introduction
 
Social media for social good
Social media for social goodSocial media for social good
Social media for social good
 
Social Media's Transformation in PR
Social Media's Transformation in PRSocial Media's Transformation in PR
Social Media's Transformation in PR
 
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
 
Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.Basic strategies-of-boosting-your-social-media-game.
Basic strategies-of-boosting-your-social-media-game.
 
Reasons to outsource social media
Reasons to outsource social mediaReasons to outsource social media
Reasons to outsource social media
 
Social media
Social mediaSocial media
Social media
 

Semelhante a Integrating Social Media - Northern Kentucky University College of Business presentation

Social Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 ConferenceSocial Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 ConferenceBlytheco
 
2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking Presentation2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking PresentationChristine Collins
 
SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES
SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES
SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES Claire Lancaster
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourChristine Collins
 
Bad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosBad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosChristine Collins
 
Social Media & Corporate
Social Media & CorporateSocial Media & Corporate
Social Media & CorporateBlack Sun plc
 
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedHow to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedAndrea Berberich
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsDebbie Horovitch
 
Selling success with Twitter: The Foundation
Selling success with Twitter: The FoundationSelling success with Twitter: The Foundation
Selling success with Twitter: The FoundationBigCommerce
 
How to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyHow to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyRichards Partners
 
Marketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis GuardaMarketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
 
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
 
Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...
Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...
Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...Michael Brito | Zeno Group
 
Moxie Social Media Approach. pdf
Moxie Social Media Approach. pdfMoxie Social Media Approach. pdf
Moxie Social Media Approach. pdfStephan Merkens
 
Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!Bailean
 
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDeliveredSocial Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDelivered1st Position Marketing
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaPRECIOUS OGBONNA
 

Semelhante a Integrating Social Media - Northern Kentucky University College of Business presentation (20)

Social Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 ConferenceSocial Media 102 for NBWA 2012 Conference
Social Media 102 for NBWA 2012 Conference
 
2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking Presentation2016 Tulsa Tech Fest Speaking Presentation
2016 Tulsa Tech Fest Speaking Presentation
 
SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES
SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES
SOCIAL MEDIA MARKETING FOR SHOPPING CENTRES
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking Tour
 
Bad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosBad Penny Factory Tour - Barbados
Bad Penny Factory Tour - Barbados
 
Social Media & Corporate
Social Media & CorporateSocial Media & Corporate
Social Media & Corporate
 
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & EarnedHow to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
How to converge Media: 3 Steps to Bring Together Paid, Owned & Earned
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
Selling success with Twitter: The Foundation
Selling success with Twitter: The FoundationSelling success with Twitter: The Foundation
Selling success with Twitter: The Foundation
 
How to Create a Killer Social Media Strategy
How to Create a Killer Social Media StrategyHow to Create a Killer Social Media Strategy
How to Create a Killer Social Media Strategy
 
Marketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis GuardaMarketing social media for trading investmen industry Dinis Guarda
Marketing social media for trading investmen industry Dinis Guarda
 
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11
 
Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...
Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...
Your Brand: The Next Media Company - Silicon Valley Social Media Council Summ...
 
The social media strategy
The social media strategyThe social media strategy
The social media strategy
 
Moxie Social Media Approach. pdf
Moxie Social Media Approach. pdfMoxie Social Media Approach. pdf
Moxie Social Media Approach. pdf
 
Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!Want a killer digital PR strategy? Start with the content!
Want a killer digital PR strategy? Start with the content!
 
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDeliveredSocial Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
MARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonnaMARKETING RESEARCH_precious ogbonna
MARKETING RESEARCH_precious ogbonna
 

Último

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 

Último (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 

Integrating Social Media - Northern Kentucky University College of Business presentation

  • 1. Integrating Social Media Presented to: MKT307/NKU College of Business - BanwariMittla Prepared by: Patrice Watson Raise Your Share Date: November 20, 2012 Social & traditional media strategies & tools to increase share of revenue, market & mind.
  • 2. A legacy media career in radio – 22 years
  • 3. A legacy media career in publishing – 14 years
  • 4. An entrepreneurial start-up – 2 years An adjusted ‘real-time’ mindset using strategies and tools to help businesses, media and non-profits monetize their social & digital media assets while engaging with their customers. Inbound vs. outbound marketing Multiple platforms with responsive design Determining the right channels to accomplish goals
  • 5. An ideal foundation for digital & social media integration
  • 6. Social Media Technology for broadcasters and publishers
  • 7. Challenges and Opportunities  Where to allocate marketing budgets for the best results?  How to measuring effectively what is working & not working?  Adapting to changing opportunities/Keeping up with technology  Training talent that ‘gets’ new media to understand and appreciate organizational goals, policies and successful models  Faster pace – presents a challenge for both customers & employees
  • 8. Challenges and Opportunities  Who and what are the new partnerships that will improve marketing & advertising?  Building a plan that does not ignore valuable segments of the market not obtainable through digital & social media  Creating original content that helps the consumer become aware and want to do business This list represents some of the discussions businesses are having now about digital and social media.
  • 13. Case Study: Publishing Positive begins its’ transmedia life simultaneously as a controlled-circulation print magazine; a rich media website plus a measureable and engaging social media voice.
  • 14. Case Study: PRINT MAGAZINE Positive magazine features original content that offers insight into some of the most creative and unique minds in America plus travel pieces that explore fascinating destinations. Each issue includes self-development articles from best selling authors and educators, profiles of inspiring personalities and gatherings of like-minded individuals whose positive attitudes are infectious.
  • 16. Case Study: SOCIAL MEDIA Through the publisher’s daily search for a Positive statement of ‘truth’ since January 1, 2010 @Positive365 has organically grown a base of engaged advocates on Twitter, LinkedIn, Facebook, Pinterest, tumblr, YouTube and other social share sites. Custom sponsorship programs include opportunities for sponsorship of editorial content, custom Facebook pages and interactive content.
  • 19. Case Study: EMAIL + MAIL Positiveemail offers links to blog posts, published articles and videos. Diversified content includes announcements of upcoming events, issue launches, unique product information, subscription offers and links to surveys. Ongoing communication via email or regular mail increases reader retention and spreads the Positive message while collecting valuable insights and feedback from our readers.
  • 20. Why were they interested in social media? Case Study: Retail Drive more customers and increase commerce at thepartysource.com Increase engagement and/or drive customers into the retail store or EQ events, especially beer and wine tastings Transcend the misconception that The Party Source is a ‘big box’ brand – humanize the brand
  • 21. Launching a Strategy Benchmarks: Retail Start January 2011 @ThePartySource: 92 Facebook Fans: 1,474 37.5% increase in one year @Partysourcegar: 90 Facebook Fans: 681 Now: November 2012 @ThePartySource: 555 (last tweet 9/16/11) Facebook Fans: 3,588 @Partysourcegar: 485 (last tweet 11/16/12) Facebook Fans: 863
  • 22. Where are they now? Benchmarks: Retail thepartysource.comis driving new revenue with customers outside of the region along with their brick and mortar storefront They are building a bourbon distillery and event & conference center to open in 2014
  • 23. What are your thoughts about integrating digital and social media?
  • 24. Contact Information Patrice Watson Chief Strategist/CEO @patricewatson10 RAISE YOUR SHARE facebook.com/raiseyourshare Mobile: 513-236-5781 patricewatson10@gmail.com linkedin.com/in/patricewatson10 raiseyourshare.com pinterest.com/avonfields/ www.Coupsmart.com Thanks to Kuhcoon.com, Hubspot.com, The Party Source, Positive Magazine and CoupSmart for images.