ABC's Rainmaker Marketing

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Angela Ursprung

Discover how to retain and grow association members through direct mail and member-get-a-member campaigns

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ABC’s “Rainmaker” Marketing ,[object Object],[object Object],[object Object],[object Object]

Marketing Is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHO is your target? ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHERE is your target? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How do you MEET them? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What do they WANT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is your compelling OFFER? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grow Membership ,[object Object],[object Object],[object Object]

Grow Membership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grow Membership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build Market Awareness ,[object Object],[object Object],[object Object]

Build Market Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build Market Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build Market Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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