1. How to Make Landing Pages
A Brief Tutorial

2. What is a Landing Page?
• Simply put, it’s a tool for you to turn visitors
into customers.
• They are used primarily for lead generation.
• They are also used as a launch page, or to sell
something directly – a download or purchase.
• They are perfect for contests or promotions.

3. What is a Landing Page?
The single most important thing to remember
about Landing Pages is that they are used to
target specific ad groups, for whatever
purpose you desire.

4. What type of landing page do you
need?
• Study our Google Ads and see which ones are
not performing. Those can be converted into a
new landing page immediately.
• Landing pages give you flexibility that the
website doesn’t.
• People visit landing pages via SEO, paid ads or
email campaigns.

5. Our Google Adwords Account
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Go to the Google Adwords login page.
Login ID – worditcontent@gmail.com
Password – WordContEdit2404
Click on the campaign ‘Becomeshakespeare’
There are a total of 12 ad groups present here.

6. Pick the low performing ads
• Study the stats of the ad groups and see which
ones can be improved.
• If the CTR (Click Through Ratio) is below 1%,
then maybe the ad should be refined.
• Eventually though, all the ads should have
landing pages.

7. Our Unbounce Account
• Now that you know what landing pages are to
be made, go to Unbounce.
• Visit the page – www.unbounce.com
• Login ID – rahul.wadekar@worditcde.com
• Password – WordContEdit2404

8. How to make the landing page
• Now click on ‘Create new page’
• All the landing pages that have already been
designed can be seen under the ‘Pages’ option
on the left.
• But right now we are focusing on making a
new landing page for ourselves.

9. Picking a Template
• Next, we need to pick the right template.
• They have 3 types – Lead generation, Click
through & Coming soon.
• It is best to always pick ‘All’ as we can see all
the templates and pick the most suitable one.
• For medium, we also pick ‘All’.
• If needed, we can even ‘Start with a blank
page’.

10. Landing Page Editor
• Now pick the template you want and click on
‘Save & Start Editing’.
• Assign a name for the landing page in the text
box at the bottom.
• Now we get to the landing page editor.
• This is where we can design the page to suit
our needs.

11. End Goal of the form
• Figure out if your form is primarily meant for
‘info sharing’ or for ‘info gathering’.
• Arguably, all forms should have a form for
filling details.
• Ultimately, you need to know beforehand
what the End Goal of the form is.
• This End Goal should always be measurable.

12. SMART Goal Setting
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Specific.
Measurable.
Action oriented.
Relevant.
Timebound.

13. Links and Buttons
• Your page should have linked URL’s.
• These can direct visitors to your website or
even to another form.
• Links should be clickable and clearly visible
with a call to action.
• Social media buttons can also be shown.
• However, keep in mind to not have too many
links – especially in the top right corner.

14. High-Res images
• High quality images are needed for Landing
Pages.
• Visit this link – www.graphicstock.com
• Login ID – WorditCDE
• Password – WordContEdit2404
Find the most suitable images on this site or
any other stock image database.

15. Rules to Remember - Colours
• Stick to the colour palette of
Becomeshakespeare.
• The hex code of our color is ‘#ec6701’.
• Find the complementing colors that should be
used.
• Find the best combinations for your Landing
Page.

16. Rules to Remember - Copy
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The copy should be concise and catchy.
The headline should be attention grabbing.
Use a unique & new tagline.
Do not use the copy from the website.
It should be persuasive.
Try to use trending designs like ‘Price Anchoring’
& ‘Info Doodles’.
• The Landing Page text should match the ad text.

17. Other Rules to Remember
• Use clear images without text.
• When a visitor clicks on the CTA button, allow
them to share the page with their friends and
also show a Thank You message.
• Use trust factors like customer messages,
press mentions, guarantee seals & 3rd party
trust and security verifications.
• Display numbers and stats.

18. Other Rules to Remember
• Place the CTA button so that the visitor does
not have to scroll down to see it.
• All important parts of the page should be
visible without scrolling down.
• Answer a common fear that people may have
about the product or the industry.
• Combinations of lines and icons serve as
worthy page breaks.

19. Golden Rule
• Less is More!
• People get distracted easily. So convey the
least amount of information to make a sale.
• Make the information skimmable.
• The best landing pages are targeted. They
speak to a specific person and offer him a
reason to buy your product.
• Use words such as ‘free’, ‘new’, ‘buy’ or
‘download now’.

20. Things to Avoid
• Every single social media button.
• Navigation that is the same as your website.
• Overly stylized fonts and icons.

21. Things you Should Know
• Identify 5 characteristics of your customer
that can be worked on in the Landing Page.
• Know your customers.
• Have a handy list of keywords.
• Find landing pages of your competitors and
see what they do.

22. Add Web Analytics
• Finally, remember to add the Landing Page to
your Google Analytics.
• This will help you measure the views and the
conversions.
• The conversion rate is the most important
ratio to remember.

23. The End!