Forecast Advertising is a two decade old, Mumbai based, INS accredited ad agency. We have earned the reputation of a full service, integrated and trustworthy creative communication house. Team Forecast consists of professionals coming from highly multi-faceted backgrounds, brimming with fresh and clutter-breaking ideas. With an integrated model on branding, communication and media; we deliver IDEAS FROM THE FUTURE - ideas that sell your products and build their brand value over a period of time.

1. Credentials
Presentation

2. COMPANY DETAILS
Agency Profile
2 decade old, INS accredited & CRISIL certified,
full service advertising agency in Mumbai
A team of 40+ creative professionals brimming
with fresh, clutter breaking ideas
We work with an integrated model on branding,
communication & media
Diverse client portfolio ensuring across
category experience
www.forecastadvtg.com

3. COMPANY DETAILS
• WHAT? Ideas that sell your products today and build
their brand value over a period of time
• HOW? By developing an understanding of your business,
your brand, your customers and most importantly, their
ever- changing needs
www.forecastadvtg.com

4. COMPANY DETAILS
4Cs Market Dynamics
Insight Model
Helps craft a message Helps draft a well
that is relevant to informed strategy with
the customer an industry perspective
Helps keep you Helps prepare a
differentiated strategy that is true and
sustainable
www.forecastadvtg.com

5. COMPANY DETAILS
Core Capabilities
Branding & Strategic Planning
Media Planning and Buying
Integrated Content & Design
Market Research
Interactive & E-media
Public Relations
Direct Marketing
CRM & CSR Promotions
Green Communication
Audio-visuals
Internal / HR Communication
www.forecastadvtg.com

6. COMPANY DETAILS
The Methodology
The
The The
Message
Message Audience
• Helping
When the 4c’s The Medium The message and
your
insights are put Conventional & unconventional media medium vary in
together we get to options that best reach your order to appeal to
Product
know the target audience audiences across
become a
HOT-SPOT i.e. the industries and
one thing to talk
Brand demographics
about
www.forecastadvtg.com

7. Business Domains - Advertising
Brand Planning & Strategy
You may have the product and the passion. But what really
matters is a framework that illustrates the overall identity.
Banding is the whole package & the bigger picture
How we go about branding…?
BRAND BRAND BRAND BRAND
ANALYSIS IDENTITY PLANNING COMM.
Involves analyzing Creating a corporate & Planning the integration Development and
the existing product proposition of products and implementation of
product offerings manual to unify all the communication tools, innovative brand
through the eyes of brand building efforts, both offline and online. communication
the organization, reviewed and revised programs that express
the customer and on a sustained basis the brand's identity
the competition through conventional
and online media
www.forecastadvtg.com

8. Business Domains - Advertising
Media Planning & Buying
From formulation of efficient and effective media plans to its
implementation and evaluation; we deliver the best suited plan
@ the best negotiated rate.
Media Planning - Communication
strategies that are superior in terms of
both cost and advertising success rate.
Media Buying - Media buying ability makes
media plans cost effective.
Media Innovations - By combining message
and media, wherever possible
Media Usage Reports –. A white paper
meant to illustrate the overall media
consumption of your target audience.
www.forecastadvtg.com

9. Business Domains - Advertising
Content & Design
Design should support the brand strategy by being the face of it and
every single touch point that the brand uses to interact with its
audiences should offer an integrated experience.
Our Integrated Communication Design services include
Designing Brand Communications and Collaterals
Designing Brand Identity & Guidelines
Corporate Design
Graphic Design
Packaging Design
Web Design
www.forecastadvtg.com

10. Business Domains
Domain
e-Media
Ask for accountability, online is the only medium that offers
accurate measures and target segmentation like no other.
Accurate measures let you know the exact return on investment,
while target segmentation ensures minimal spill-over.
Our Online Marketing Services Include
Online marketing strategy
Web-design & development
Search engine optimization
E-CRM solutions
Viral marketing
www.forecastadvtg.com

11. Business Domains
Public Relations
Strategic advice on corporate image management
Developing PR plans and reviewing on a sustained basis
Regular coverage in media vehicles
A Complete Package Communication Plan in which advertising and
PR work in synergy for maximum effectiveness
www.forecastadvtg.com

12. Business Domains
Research
Research makes communication strategies more insightful, and the
message more effective. Four Insights that matter the most and
are an integral part of our communication strategy:
Helps craft a message Helps draft a well informed
that is relevant to the strategy with an industry
customer perspective
Helps keep you
helps prepare a strategy
differentiated
that is true and sustainable
www.forecastadvtg.com

13. COMPANY DETAILS
CSR Initiatives
Helping Hand Foundation is a professionally managed non-profit
organization, working actively towards creating health
awareness by bringing in appropriate lifestyle modifications.
Initiatives undertaken by HHF include:
• Diabetic Life & Healthy Hearts The biggest summit dedicated to
diabetic care with interactive lecture sessions, health check up
and nutrition camps
• Green Industrial Evolution 2010 Three day interactive
conference helping Indian industries optimize resources while
maintaining efficient standards for ecological sustainability
thereby improving environmental health
www.forecastadvtg.com

14. COMPANY DETAILS
Contact Details
Address: 10-A Thakker Industrial
Estate, N.M Joshi Marg,
Lower Parel (East)
Mumbai 400011
Phone No. : 022 40639191/ 92
022 23013252/ 51
Fax No.: 022 23013460
Email id: ganesh@forecastadvtg.com
Website: www.forecastadvtg.com
www.forecastadvtg.com