2.  Tourism is defined as a short-term movement of people
to places some distance from their normal place of
residence to indulge in pleasurable activities. It may
also involve travel for business purposes.

3. TRAVEL BUYING BEHAVIOUR
Travel
satisfaction
outcome
and
evaluation
Travel
preparation
and Travel
experience
Travel
decision
(choice
between
alternatives)
Information
collection
and
evaluation
stage
Felt
need/travel
desire
Travel Agency

4. TYPES OF DETERMINANTS OF
TOURIST FOR MAKING A DECISION
There are two types of determinants:
1.Those factors which determine whether or not someone
will be able to take a holiday or not
2.Those factors which determine the type of trip, if the
first set of determinants allow a holiday to be taken.

5. THE TOURIST DECISION-MAKING
PROCESS

6. MARKET SEGMENTS
Hedonistic tourists
Family
market
Business
tourist.
The
backpacker
market
Wedding Tourist
Visiting
friends and
relatives
(VFR)
Religious
tourists
Educational
tourists
day-trippers

7. Tourism – A convenience product
Shopping products Convenience Products
Low Problem Solving High Problem Solving
Low Information Search High Information Search
Low Customer
commitment
High Customer
commitment
High Purchase frequency Low Purchase frequency
High Brand Loyalty Low Brand Loyalty
High Speed Decision
Process
Low Speed Decision
Process
High Rapidity of
consumption
Low Rapidity of
consumption
e.g. Bank , postal services
;washing powder,
cigaretttes etc.
e.g. HOLIDAYS, Hotel
Accomodation,Air
transport etc.

8. ABOUT GOA
Capital Panaji
Area 3,702 km² (1,430 sq mile).
Population (2001) census 1.4 million (25th)
Density 363 km square
Districts Two
Time zone IST (UTC +5:30)
Location of Goa 15.29° N 73.49° E
Largest city Vasco da Gama
Official languages Konkani, Marathi
Main rivers Mandovi, Zuari, Terekhol, Chapora and Betul

9. Introduction
Goa, the beautiful state located on the western coast
of India, is blessed with many attractive tourist
attractions. That includes:
 sun kissed beaches
 churches
 forts
 temples
 lavish hotel resorts
 colonial monuments.

10. GOA
 GOA’S CONNECTIVITY
 Air : Goa 's international airport is 29 km from Panjim at
Dabolim. The airport is well connected to other metro cities.
 Rail : Goa has two main stations at Margao and Vasco da Gama. The
760 km long Konkan Railway project between Mangalore
(Karnataka) and Mumbai has given a major boost to train travel to
Goa .
 Road : There are interstate bus services to Mumbai (16 hrs),
Mangalore, Bangalore, Pune, Londa, Hubli, Hampi and Hospet.
 The best time to visit Goa is during the months of October to
April, when temperatures range between 21 and 32 C.

11. TOURIST SEASON
 Begins in late September and
 carries on through early March
Weather :
 The average temperature varies between 25`C to 30`C
 dry and pleasantly cool.

12. Beaches in goa
 Anjuna- Located in to the southern side of the village, a real
happening place with eating joints, restaurants and bars.
 Calangute- Vast and sandy, the beach stretches out far off to
Candolim. It offers opportunities for sunbath
and swimming
 Candolim- it is a fairly busy beach. There are
lots of wandering sellers and massagers offering
tourists massages
 Dona Paula- It gets the visitors a view of the Mormugao
Harbour and the Zuari River. It is a spot to sunbathe and just
relax.
 Vagator- it can be seen as a little more peaceful one. It is among
those beaches that are quite much immersed in the rave and
rambling Goan culture

13. Churches in Goa
 Basilica Of Bom Jesus- it is dedicated to the infant Jesus. Built in
1605, it is famous as an important pilgrimage point throughout the
Roman Catholic world
 Se Cathedral- dedicated to St. Catherine, it was built in 1510, is the
largest church of Goa and perhaps the whole Asia
 Church of St. Alex- It is the church of Goa that displays the
magnificent beauty of its architectural style and ornated altars.
 Ries Magos Church- Built in 1555, it is
 also famous with the name of the
 Three Magi Kings

14. Hotels in goa
 The Leela Palace- is the first of luxurious resorts of Goa. It recreates
the architectural splendor of Vijayanagar palace in the 13th century
with the Mediterranean style of design in the 18th century
 Taj Exotica- Taj Exotica is an extraordinary
holiday resort. It is perhaps the best one of
its kind in India.
 Cidade de Goa- offers beautiful scenery
amongst gorgeous green hills and deep blue
sea. It offers all the best and modern facilities

15. Shopping in Goa
 The streets of Goa are well decorated with
shopping goods and usually hustle bustle
with to and fro buyers
 The local markets of Goa have a riot of multi hues
with exotic and striking product range
 The local markets you will like the best are New
Market at Margao, Anjuna flea market and
Mapusa Friday Market.
 The fantabulous local handicrafts of Goa are the most famous souvenir items. You can
find here the terracotta, brassware, crochet, shell work, carved furniture, papier-mâché,
and bamboo work products.
 The Mapusa Friday market is full of beautiful products made of raw wood. You can find
here the wooden products like the coir mats, wood furniture, wooden carvings and hats
made of straw
 Another item that is on the top of the lists of tourists who come here is a pack of famous
cashew nuts. Even in plain nuts, you can have flavors and a wide variety of tastes that
range from plain to salted and also Masala

16. Wildlife in Goa
 Bhagwan Mahaveer Sanctuary- it is spread in an area of 240 sq. kms. It is
the largest wildlife preserve of Goa. Located at the foot of the Western
Ghats, the evergreen forests and lush green trees surround the sanctuary.
 Molem National Park- lies in the heart of Bhagwan Mahaveer Sanctuary.
Taking a tour of the sanctuary is a great experience in itself, as one can see
the running herds of deers. Malayan giant squirrels, clusters of monkeys,
black panthers, cobras and pythons are the common sight here. You can
even spot the elephants and tigers in their natural adobe
 Bondla Wildlife Sanctuary- covering the area of just 8 sq. kms. You can
see here the Indian bison, jackal, black-faced langur, wild boar and
different species of deer. Besides animals, tourists can also enjoy sights of
multiple species of birds and butterflies
 Dudhsagar Waterfalls - With the most meaningful name, 'The Sea of
Milk‘, It is a Goa's popular destination for nature lovers, hikers and trekkers

17. Goa carnival
 Goa carnival, designated as one
of the most popular festivals of
India, is a three day long fest.
 Takes place in February, the
Goa carnival beckons you to enjoy
inexhaustible fun and frolic
 The festival of Goa generally begins on
Sabado Gordo, also called Fat Saturday.
It further concludes on Shrove Tuesday or
the Fat Tuesday, the first day of Lent season
 Colorful marches and prolific floats parade
all through the streets of Goa
 Masked people sing, dance and mark the hilarious and glitzy
Goan celebration and Music fills the air

18. TASTE & PREFERANCES OF
PEOPLE IN GOA
Water Sports
 Water sports have seen a stupendous growth all along
the Goa and have been largely responsible for the first
Windsurfing Regatta, now an annual event. This,
along with the Open Board Sailing Competition
that lasts up to a week, are events that all water
enthusiasts have come to look forward to.
 The best season for enjoying water sports in Goa is
from October to May when the skies here are cloudless
and blue, and the waters placid.

19. Popular water sports
 Wind Surfing- The morning breeze in Goa is light and steady.
 just right for learners; while stronger winds that set in during
 the afternoons offer a perfect challenge for the more experienced.
 Dinghy Sailing- A pleasant change from windsurfing is dinghy
sailing, often referred to as beer and sandwich sailing. With the
winds in Goa gentle most of the time, this particular sport offers its
participants much time to relax.
 Scuba diving- It is also fast gaining popularity. Underwater
 visibility in the more tranquil of Goa’s bays and lagoons ranges
 from five to 10 meters. Attractive coral heads, lobsters, bright colored
fish, and other marine life can be conveniently explored in these
shallow waters.
 Water Skiing-For the speed freaks Goa offers the thrills of venturing
into the sea on speedboats.
 Other Water Sports-High fliers amongst the speed lovers can opt
for Parasailing. A more recent addition is the water scooter. They
are readily available at Dona Paula and Candolim beach.

20. Goan Cuisine
 The cuisine of Goa has an interesting mix of influences
from all the cultures that it came into contact with. There
are two separate traditions in cuisine influenced by the
respective religions of Hinduism and Christianity. The
Portuguese cooking has a strong and telling influence on
Goan Cuisine .
 Goan food is simple but one has to bear in mind that
most, though not all, of it is chili hot, spicy, and pungent.
A typical Goan would prefer seafood to all other meats
and would use a lot of coconut & tamarind for cooking.
 With over a hundred kilometers of coastline it's no
shocker that fish and seafood are staples here. A Goan
meal is incomplete without Fish, Rice and Curry cooked
with coconut. Apart from fish though Pork is Widely
available and eaten mainly among the Christians.

21. Goan Cuisine
 The most popular Goan dishes are-
 Pork Vindaloo
 Fish Recheado
 Prawn Balchao
 Sorpotel
 Chouricos (Spicy Goan Sausages)
 Chicken Cafreal
 Dodol(Goan sweet)
 An accompaniment to wash down all Goan food is
the locally brewed “Feni”. Though other forms of
liquor are readily available across the state, the
Goans are as emotional about their feni as they are
about their food.

22. Goan Nightlife
 Nightlife in Goa is exciting and there are many ways to
liven up the evening. Goans enjoy going out . Almost
every third house has a bar-cum-restaurant.
 The place may not be anything special, usually just a room
in the house that has been opened to the public with a
couple of chairs and a table. But the atmosphere is great -
totally relaxing and extremely conducive to an enjoyable
night out with friends and family.
 Most of the places serve exquisite seafood and other Goan
delicacies and have well stocked bars.
 The hottest place to visit and to be seen at in Goa today is
“Titos” which is right on the beach. Tito’s, a legend that
started the party fever in Goa, is usually jam-packed with
people. There's also a new discotheque 'The
Beachotheque' where you can dance the night away. Or
you could check out Lidos in Dona Paula.
 Beach parties happen at Anjuna, Morjim and Palolem
beach with just music and drinks.

23. Goan Nightlife
 Ingo’s Saturday Night Market at Arpora has hundreds of
stalls, with all kinds of accessories and is abuzz with music
and food. You’ll see the most outlandish sights and some
interesting people walking along with a drink in one hand
and a shopping list in the other!
 The Indian part of the market has Kashmiri items, wooden
articles, silks, pashminas, masks, antiques and home
accessories.
 The part of the market run by foreigners has leather masks,
clothes popularized by hippies, amazing hand-made shoes,
furniture, paintings, CDs and clothes galore.

24. Goan Music
 Goa is often considered as a nest of singing birds and the
credit for that goes to the melodious Goa Music. In other
words, music is an essential part of the life of Goa and one
can't be left untouched by it during Goa Trip.
 Some forms of songs and music of Goa: -
 Suvari- the Folk Music
 Mando- the Latin Taste
 Other Popular Music Forms:
'Banvad', 'Cantaram', 'Dasra Vadan', 'Gadya Ramayan', 'Gaun
Kani', 'Gudulya Geetam', 'Jat', 'Pavada', 'Lavni', Bhajan-Dindi',
'Lagan Geet' and 'Carol Singing' are some of the other forms
of Goa music that you hear in Goa.

25. How to attract more tourists???
 Safety
It has been seen that many of the tourists fascinated
by blue water of beaches take a plunge into sea without
being aware what awaits them.
experience has shown that most of them have never
seen sea water before and have been risking their lives
on self assurance of pleasurable dips which in most
cases have resulted in fatal deaths.

26. Goa government should start in integrated beach
safety. It should provide well trained lifeguards, well
trained security personal on beaches modern water
crafts, modern communication gadgets,24 hrs
electronic surveillance.

27. Government should take concrete steps to stop terror
attacks.
CHECK ON HOSPITALITY INDUSTRY
Some of the stakeholders of hospitality industry place
their rates as exorbitantly high under the guise of peak
season therefore deterring the tourist from visiting the
place and thus tagging the place as expensive
destination. There is no justification for some of them
charging 2-3 times the card rate during the so called
peak season.

28. SEEING BEYOND THE BEACHES
Hinterland of Goa is quite different from coastal Goa.
Tourist all over the world have been attracted to
Portuguese customs and and traditions. This is USP of
Goa

29. HERITAGE TOURISM
Goa has many heritage buildings, temples and
churches. Government can identify old homes. They
can be opened for on seeing and can even be given on
rents to the tourists.

30. MULTILINGUAL SIGNAGE SYSTEMS
These systems are adopted by Russia and
Scandinavian nations. In these system information
about a destination is given in various languages.
ECOTOURISM
Goa has a rich flora fauna and culture. Government
should promote ecotourism

31. DEPORTED TO CLASSROOM
ORDERED BY GOA TOURISM POLICE
REASON: The tourists want to stay beyond their permissible
STAY ! !