This is a Presentation for my project work at IE Business School on Social Media and Branding for Iberia.

1. Social Networking and Media 2.0 Rahul Nambiar, IE Business School

2. Typical Marketer of the 90’s

3. It was about “Making Noises” Everywhere “and live in a hope that it will make the guyBUY”

4. Law of the land has changed – People Consume Media More and Differently

5. People are increasing spending their online time on social media “Internet Users spend 17% of the surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago” Sept. 2009, Nielsen http://www.dmwmedia.com/news/2009/09/24/report:-time-spent-social-networks,-blogs-triples-past-year

6. Consumers are in complete control

7. So its time for the consumers to Shout

8. And Marketers to Listen

9. Yes, Listening is the key Because people are talking about your brand everywhere Because Brand is not the only person generating Content The new consumer is empowered with powerful tools and So be their friend. Listen.

10. Brand needs to now be a friend By not controlling conversations Speaking the human voice by being in the human network

11. Because conversations are now powered by Source : http://francisanderson.files.wordpress.com/2008/11/social-media-waste-of-time.jpg

13. Paid Ads

14. Facebook

15. Twitter

16. Search

17. Facebook

18. Twitter

19. Company Website

20. Facebook

21. Twitter

22. Company Website

23. Compare prices

25. Customer Service is more and more direct to consumer

26. Going personal and direct

27. Engaging with Customers to generate your brand content is the key

28. Zappos is leading the social media way Using Twitter to promote the brand with over 1 Million followers and 400 employees active Over $1 billion sales with increasing product categories Marketing Outsourced to Customers

29. But why do it at all 91% of the customer reviews are the #1 aid to buying – JC Williams Group 87% of people trust friend recommendation over critics review – Marketing Sherpa 1 word of mouth conversation has impact of 200 TV Ad spots – Buzz Agent

30. And, Finally – How do you succeed in this Social Media clutter of conversation? Be Ready to Experiment Make a Plan, Build the Team & Get Buy in’s Keep Listening Across Social Media Platforms Be Transparent and Honest- Accepting Mistakes can be good Share more Content Go direct be personal Criticism is always an opportunity Be Proactive, and do not wait for a campaign

31. Remember Be a Friend and Not Brand

32. This was presented by : Rahul Nambiar Master in Digital Marketing, Class of 2010 IE Business School Thank You