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In economics , demand is an principle that 
describes a consumer’s desire , willingness 
and ability to pay a price for specific good 
or service. 
In other words , with fall in price demand 
function shows rise and rise in price 
demand falls . This relation in demand and 
price in known as “LAW OF DEMAND”
It explains the relationship b/w change in 
quantity demanded & change in price. It 
states that higher the price,lower would be 
demand in market and vice-versa
 The amount demanded increases with a fall in price and 
diminishes with a rise in price.
It simply indicates the direction of change in demand 
as a result of change in price.The law is explained 
with the help of following demand: 
a. Individual demand schedule 
b. Market demand schedule
 It defines as table in which shows quantities of a given 
commodity which as individual consumer will buy at 
all possible prices at a given time. 
Price per unit 
(in rs.) 
Quantity demands 
(in units) 
1 4 
2 3 
3 2 
4 1
 It define as quantities of a given commodity which all 
consumers will buy at all possible price at given 
moment af time. As here A and B are two consumers of 
X commodity.
Price of 
commodity x 
Demand of A Demand of B Market 
demand 
1 4 5 4+5=9 
2 3 4 3+4=7 
3 2 3 2+3=5 
4 1 2 1+2=3
 1. Income level should remain constant 
 2. Taste of buyer should not change 
 3. Price of other goods should remain same 
 4. No new substitutes for the commodity 
 5. Price rise in future should not be expected 
 6. Advertising expenditure should remain same.
1. Price of commodity 
2. Income of consumer 
3. Taste and preference 
4. Prices of related goods 
5. Advertisements 
6. Consumer expectations 
7. Growth of population 
8. Weather condition
9. Tax rate 
10. Availability of credit 
11. Pattern of saving 
12. Circulation of money
a) Conspicuous goods 
b) Necessities of life 
c) Giffen’s goods 
d) Future expectations about prices 
e) Impulsive purchases 
f) Ignorance effects
 Sales forecasting 
 Pricing decision 
 Marketing decision 
 Production decisions 
 Financial decisions

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Demand

  • 1. In economics , demand is an principle that describes a consumer’s desire , willingness and ability to pay a price for specific good or service. In other words , with fall in price demand function shows rise and rise in price demand falls . This relation in demand and price in known as “LAW OF DEMAND”
  • 2. It explains the relationship b/w change in quantity demanded & change in price. It states that higher the price,lower would be demand in market and vice-versa
  • 3.  The amount demanded increases with a fall in price and diminishes with a rise in price.
  • 4. It simply indicates the direction of change in demand as a result of change in price.The law is explained with the help of following demand: a. Individual demand schedule b. Market demand schedule
  • 5.  It defines as table in which shows quantities of a given commodity which as individual consumer will buy at all possible prices at a given time. Price per unit (in rs.) Quantity demands (in units) 1 4 2 3 3 2 4 1
  • 6.  It define as quantities of a given commodity which all consumers will buy at all possible price at given moment af time. As here A and B are two consumers of X commodity.
  • 7. Price of commodity x Demand of A Demand of B Market demand 1 4 5 4+5=9 2 3 4 3+4=7 3 2 3 2+3=5 4 1 2 1+2=3
  • 8.  1. Income level should remain constant  2. Taste of buyer should not change  3. Price of other goods should remain same  4. No new substitutes for the commodity  5. Price rise in future should not be expected  6. Advertising expenditure should remain same.
  • 9. 1. Price of commodity 2. Income of consumer 3. Taste and preference 4. Prices of related goods 5. Advertisements 6. Consumer expectations 7. Growth of population 8. Weather condition
  • 10. 9. Tax rate 10. Availability of credit 11. Pattern of saving 12. Circulation of money
  • 11. a) Conspicuous goods b) Necessities of life c) Giffen’s goods d) Future expectations about prices e) Impulsive purchases f) Ignorance effects
  • 12.  Sales forecasting  Pricing decision  Marketing decision  Production decisions  Financial decisions