Impact of colors in marketing PART-1

1. Non-Statutory warning: If you are “COLOURBLIND AT MIND “ kindly avoid being a viewer.

2. Colors ‘n’ MARKETING

3. By Amirthavarshini R Laxmanan Ramesh Kumar SivakumarP Rahul.K.Rajeev

12. Calming, cold, gentle, passive, peaceful, still Active, exciting, ferocious, hot, vibrant, violent Meanings Colors Blue Green White Black Brown Purple Gold Orange Yellow Red

16. Brazil – Environment

17. Europe – Cheap

19. Turkey – Nature

22. Colors-Trivia black and red signifies happiness to Chinese people, and therefore the colour combination is commonly used for wedding invitations. Purple is associated with expensive for subjects from Japan, PRC, and South Korea. In contrast, respondents from the United States associate purple with inexpensive The English “to feel blue” has no equivalent in other languages while in German “blausein” (literally: to be blue) means to be drunk or in Russian “голубой” (literally: light blue) means to be homosexual.

23. Many Europeans are in white collar or blue collar jobs and most of them see pink elephants when drunk. Being in the red is not desirable in any European country The Greens are environmentalists and intelligent people have a lot of grey matter all over Europe.