2. WINDOW SHOPPER
In this music video the first shot starts of as a mid shot of a young boy looking into a shop
window contemplating about a pair of shoes he wants but cant afford. This shot fades in
straight away as a intro for the music video before the song actually starts playing, this adds
to the effect of the song window shopper where it shows u cant afford to be one when he was
younger and now he's splashing on everything. After a short 20 sec into of the window scene
it cuts into a scene of a expensive car driving around, showing he was a poor kid in the slums
when a kid but now he can buy what ever he wants. The first lyric we hear is ‘ the top looks so
much better then the bottom’ this is trying to say he's seen the struggle now to see the
expenses, hence why throughout the video the performance shots are mainly of him lip
singing in expensive places e.g. Italian clothes shops and expensive restaurants he could
have never seen when younger.
3. BIG SEAN MY LAST
The first shot is a black screen that tells the audience 5 years ago big Sean was like this, it
fades into a digital camera close of of big Sean guerilla filming himself in the studio making a
song, this looks very low budget and he's dressed very tacky with hoddies and hats. The
scene then cuts into a guy sat down with expensive clothes on in a big villa, indicating in a few
years he's come a long way. The performance is the same as the 50 cent video showing the
struggle in life before they became famous, this is a popular video choice for rappers as a lot
of them started of in slums and became big. The narrative of the video is aimed to show the
viewer that anything is possible when you put the time and effort in, this is shown in the
performance by Sean paying in change for food to spraying champagne like it doesn't’t mean
anything. `
4. ASTON MARTIN MUSIC
The shot starts off as a close up of a Aston martin with a projected scene of kids saying they
want that car it then fades into the kids speaking saying rick ross will never have this car, the
instrumental is playing in the background but no music yet just dialogue, it then cuts into rick
ross driving the Aston around showing he has reached his dream and the others cant bring
him down. This music video revolves around the same concept of the other 2 videos showing
the idea of making something out of life no matter what, the shots change very frequently
through the video of different shots of ross with different Astons showing he's made it. The
video revolves around the Aston martin factor and how he achieved his dream, he is also
marketing for Astons in this music video by promoting there product as a musical
advertisement.