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Scott Rafer
Berlin | 22-Oct-2008




Thank you for killing the Platform!
Three weeks to live
No new or old users
23-July-2008
               Photo from TechCrunch
The King is dead.
Long live the King!
                      Photo from AP Photo by Eric Risberg
The very next day
Temporary traffic benefits
Profile benefits
Control!
Keyword analytics
Demographics
User targeting APIs
Thank you all

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