Talk for Singapore founders' institute.

1. Sourcing is a Spectrum

2. • Inhouse! even if hiring in Cali sucks
• Offshore individuals via oDesk
• Onshore groups, <3 Cloudspace
• Offshore groups, covered
• Partners!

3. Lookery v1
• David Cancel in Boston
• Odeskers in Romania and France
• Inhouse in Boston 6 months later
• Worked great but only with super CTO and no future
value

4. Lookery oDeskers
• Very specific and limited tasks
• Less than a week per task
• Did not put code into producMon
• Mainly adding to the web site or open source ad server

5. Omniar today
• Everything inhouse in SF
– 3 founders, 2 add’l engineers, product lead, & me
• ContracMng Cloudspace in Orlando Q3
• Contract detailed design this summer
• New employees in SG before end 2011

6. Cloudspace
• Specific Big Data management tasks
• Specific analyMcs tasks
• 2 to 6 weeks of pair sprints per task
• AdministraMon and ops
• My data partner for a dozen projects!

7. NoMce the paZern...
• No nuanced front end work
• No end‐user learnings leave the house(s)
• Pivotal set a different style of outsourcing

8. Same for biz funcMons
• Design details, not themes
• Back‐end implementaMon, not strategy or deep
markeMng contact
• Not PR unMl you are at least 20 ppl

9. rafer@omniar.com
@rafer