6. Digital Channels to help achieve goals
Owned Media
Bought Media
Earned Media
•
•
•
•
• Paid Search
• Online
Display
• Cold Email
lists
• Paid Media
• Social Media
• Follower
Activity
• Donated
Media
• Brand
Partnerships
Website
Email
Mobile
Blogs
9. Digital Marketing Plan
S ear ch
E ngine
Optim isation
P ay P er Click
Mar keting
P ay P er Click
Mar keting
S ear ch
E ngine
Optim isation
Banner
Adver tising
P odcasting
Blogging
S ocial
Networ king
Blogging
S ocial
Networ king
Affiliate
Mar keting
E -Mail
Mar keting
P odcasting
E -Mail
Mar keting
10. Social Media Reach
22% OF TIME
SPENT ONLINE
GLOBALLY IS
ENGAGING WITH
SOCIAL MEDIA
Social Network
Followers
Facebook
?
Twitter
?
LinkedIn
?
Google +
?
Pinterest
EVERYTHING
IS INTER ACTIVE,
AND SO IS
EVERYONE
?
10
13. New Web Platforms to help achieve goals
Owned Media
• E-Zine
• Blogs
• Comms
Calendar
• Social Media
Bought Media
Earned Media
• Google Adwords
Campaigns:
-
• Social Media
Communications
Plans
• Follower Activity
• Leverage Brand
Partnerships
15. Digital Communications: Step by step
A Single Vision:
•
•
•
•
Brand
Innovation
Creativity
Technology
Digital Tools
•
•
•
•
•
•
•
Strategy
Data /Analytics
UX
Emerging Tech
Social
E-Commerce
Creative