1. 13 (Sat.) October, 2012
Do you know TED?
TED is the annual event held in California, USA where the world's leading thinkers and
do'ers are invited to share what they are most passionate and knowledgeable about.
“TED” stands for Technology, Entertainment, Design — 3 broad subject areas that
shape our society and the future. TED events embrace broader ideas: the ideas about
our powerful humanity and ingenuity.
With its 3 annual conferences, video website TED.com, initiatives and community
projects, TED is now a platform and a global movement focused on meaningful change
through the power of ideas.

2. Theme
Challenge the
Mainstream
Who we are looking for?
Anyone can apply to be our speaker, so long as you and your idea and story is:

3. We are especially looking for:
THE DREAMER THE PERFORMER
with an infectious music, dance, comedy, drama ...
passion or something DIFFERENT
STORYTELLER THE CHANGE AGENT
vivid, original, have done/will do
Meaningful... with a something different
talent for connection with work that matters
for youth empowerment
WARRIOR
who learned wisdom
the hard way with
never-say-die spirit

4. Who aren’t we looking for:
Product-hawkers, jargon-junkies, dullards, wafflers, motivator wannabes,
self-promoters, spouters of new-age fluff.
How does the process work:
- Send us the application and short videos around 1-2 minutes to
info@tedxcityuhongkong.com
- We will then invite you for an in-depth interview to get the best story out of you

5. The TED Commandments
1.Dream big
Strive to create the best talk you have ever given. Reveal something never seen and heard before.
Do something the audience will remember forever. Share an idea that could change the world.
2. Show us the real you
Share your passions, your dreams, your fears. Be vulnerable. Talk about failure as well as
success.
3. Discuss complex issues in plain talk
Don’t try to dazzle people with your intellect or speak in abstractions. Explain everything. Give
examples. Tell stories. Be specific.
4. Connect with people’s emotions
Make us laugh! Make us cry!
5. Don’t flaunt your ego
Don’t boast. It’s the surest way to switch everyone’s attention off.
6. No selling from the stage!
Unless TED specifically asks you to do so, do not talk about your company or organization. Don’t
even think about pitching your products or services or asking for funding from stage.
7. Feel free to comment on other speakers’ talks, to praise or to criticize. Controversy
energizes! Enthusiastic endorsement is powerful!
8. Don’t read your talk
Notes are fine. If the choice is between reading or rambling, then read.
9. End your talk on time
Doing otherwise is to steal time from the speakers who follow you. We won’t allow it.
10. Rehearse your talk in front of a trusted friend for timing, clarity and impact.