Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

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radrice

Tecnologia Negócios

#socon12_looxii_creative
_not_creepy_social_media
_analytics

2.5 years in business
about
20+ customers

16,000 active social media searches

1,000,000+ mentions archived daily

we’re local!

80% of internet users are socially active
40% use mobile devices
to access social sites

devote ~25% of their
time online to social sites

the opportunity to interact with
more people at more times
in more places. source: Nielsen

How do brands make
meaningful connections
with consumers?

tumblr: carlovely

Financials
SM Listening

Email
marketing

CRM
mwichar y - Flickr

Businesses use software like to:

inform content strategy

expand marketing efforts

develop qualitative metrics

perform customer service

400,000+ like on FB
Locked Twitter account
~1500 mentions a day
flickr: hyku

59% 33%

Highest concentrations were on Twitter and Facebook.

Working a double.
Come see me!!!

Getting creamed corn!
I <3 @Publix lol

Knowing what customers
and employees are saying.
flickr: griner

15% checkin on Twitter via
Foursquare or Gowalla.

26% mention Publix products
(subs were most popular)

5% mention specific promotions
or amounts saved.

48,165 likes on FB

11,518 followers on Twitter

One dude: Russ Sauve

flickr: lulieboo

THANKS!

Please feel free to holler at me...

via the email: adam@looxii.com

via the twitter: @looxii

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Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

1. The CREATIVE (not creepy) PERKS of SOCIAL MEDIA ANALYTICS – Adam Rice, @looxii or @radrice

2. #socon12_looxii_creative _not_creepy_social_media _analytics

6. 2.5 years in business about 20+ customers 16,000 active social media searches 1,000,000+ mentions archived daily we’re local!

7. 80% of internet users are socially active 40% use mobile devices to access social sites devote ~25% of their time online to social sites the opportunity to interact with more people at more times in more places. source: Nielsen

8. How do brands make meaningful connections with consumers? tumblr: carlovely

10.

11.

12.

13. Financials SM Listening Email marketing CRM mwichar y - Flickr

14. Businesses use software like to: inform content strategy expand marketing efforts develop qualitative metrics perform customer service

15. 400,000+ like on FB Locked Twitter account ~1500 mentions a day flickr: hyku

16. 59% 33% Highest concentrations were on Twitter and Facebook.

17. Working a double. Come see me!!! Getting creamed corn! I <3 @Publix lol Knowing what customers and employees are saying. flickr: griner

18. 15% checkin on Twitter via Foursquare or Gowalla. 26% mention Publix products (subs were most popular) 5% mention specific promotions or amounts saved.

19. 48,165 likes on FB 11,518 followers on Twitter One dude: Russ Sauve flickr: lulieboo

20. uses to: find new fans monitor brand health provide excellent experiences

21.

22.

23.

24. It’s SOCIAL media.

25. Financials SM Listening Email marketing CRM mwichar y - Flickr

26.

27. Thanks!

28. THANKS! Please feel free to holler at me... via the email: adam@looxii.com via the twitter: @looxii

Socon12: The Creative (not Creepy) Perks of Social Media Monitoring

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