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19. Appendix – Our clients Delivering value to brand leaders. A small sample… We use Datamonitor when and where retail or consumer panel data is not available. These projects are typically either non-category related or are targeting adjacent categories I've also used Datamonitor's new product database to analyse competitors' long term NPD strategy Datamonitor for me is a first point of call, when wanting to get some external stimulus, understand new categories, new benefits and new geographies I have used Datamonitor for information related to the projects we are working on regarding behavior change…Global Consumer Trends [attitudes & behaviours] in heart health have been helpful in informing [our strategy around] consumer attitudes and trends in this area I frequently refer to your Global Consumer Trend insights when framing up the consumer side of strategic planning and brand development. Recently one of our brands was evaluating the potential of entering a new category. It was great to not only be able to pull category market and consumer usage information but to also look at recent innovation trends within the category Quarterly tracking [of] beverages innovations around the world to inspire us
20. Local research team Regional analysis team Key Appendix – Research resources North America regional team Europe regional team Indian and Asia regional team Asia Pacific regional team China and Far East regional team South America regional team MENA regional team
21. R&A Director The R&A Director is responsible for all aspects of content production and research resource management worldwide. Regional analysis teams The regional analysis teams are responsible for co-ordinating the research and for taking qual and quant research, contextualising it and deriving any numbers and forecasts. The regional teams are based in all our regional offices. Analysts have an in-depth knowledge of their respective geographical areas. Local research teams Local research teams form part of Datamonitor’s fieldwork network and are responsible for undertaking on the ground research in terms of auditing and interviews and also for providing any qualitative feedback and information that is useful for modelling and analysis. They report into the relevant regional team. Administrative support Administrative support functions, such as Datamonitor’s primary fieldwork office in India and the store audit support function will help the project director coordinate our global resources. UK (London & Manchester), Australia (Sydney), India (Hyderabad), Brazil (Sao Paolo), USA (Chicago), UAE (Dubai), China (Beijing & Shanghai) Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, UK, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Malaysia, Mexico, Algeria, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia and Montenegro, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, UAE, Uruguay, USA, Venezuela, Vietnam, Sweden and more… London, India and Manchester based London based Function Responsibilities Geographical scope Appendix – Research resources
22. Datamonitor is a world-leading provider of global business information, delivering independent insight, data, analysis, and opinion. Datamonitor has been awarded business Superbrand status Datamonitor employs 1,500 people including 750 analysts and specialist researchers Datamonitor has a turnover in excess of $200m and is part of the Informa Group Datamonitor has offices in London, Paris, New York, Chicago, Boston, San Francisco, Dubai, Tokyo, Hong Kong, Beijing, Hyderabad, Sydney, Melbourne and more… Appendix – About us € € We help over 6,000 of the world’s largest companies to turn insight into inspiration and foresight into advantage worldwide. € € € € € €
24. Our contact details Queries regarding this presentation should be addressed to: Contact Radmila Blazeska Email [email_address] Telephone +44 20 7551 9585 Fax +44 20 7551 9347 Address 119 Farringdon Road,EC1R 3DA, London, United Kingdom
Notas do Editor
By combining the different information streams we produce, our company insight is richer than the competition – we can include: brand and company shares new product launch information financial deal data None of our competitors cover all of these areas.
