Real-time data will reshape the way marketers communicate with customers. As an industry of push marketing through expensive TV commercials, static billboards, marquee banner ads and magazine spreads gets shoved to obsolescence by opt-in social media campaigns, high-quality content, personalized user-experience and responsive products, real-time data applications will soon dominate the mandatory marketing shopping list.

1. Building a
Marketing Strategy
with Real-Time Data
Tuesday, January 7, 14

2. Earlier this year, Google’s $1B
acquisition of local, real-time data
application Waze added momentum to
a growing market for real-time data.
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3. In 2014, BlueRun Ventures intends
to invest $150 million in mobilefocused real-time data analysis
applications. source
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4. They’re just one of a growing number of venture
capital firms betting big money on big data.
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5. Location-based startups that allow advertisers
to personalize their offers and provide other
customized services are quickly becoming a
highly lucrative space.
judith aquino
source
Tuesday, January 7, 14

6. what are real-time data?
Real-time data are data that update as they
occur; they are the live TV broadcasts of online
marketing. In the marketing world, real-time
data can show you who’s visiting your website at
any given time, which topics are trending in
which markets, what your customers are doing
at any given moment, etc.
lisa fugere
source
Tuesday, January 7, 14

7. Real-time data are the future.
In 2014, marketers will invest in tools that give them
access to up-to-the-minute insights about prospects.
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8. How to Build a Marketing
Strategy Around Real-Time Data
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9. 1. Real-Time Data to Fill Your Pipeline
Data lists are outdated. Data change every day. Don’t invest in
data that don’t update automatically.
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10. Get the Most Bang for Your Buck
Download the Data Assessment Chart
to help you evaluate lead data solutions
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11. 2. Real-Time Data to Craft your
Marketing Message
All the customer personas in the world won’t give you the rich
insights you can find on Google Analytics.
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12. The Best Google Analytics to Develop Your
Content Messaging:
traffic sources
organic
bounce rate
overview
search traffic vs. exit rate
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top landing
pages
exit pages

13. 3. Real-Time Data to Reach Prospects
Where do your prospects hang out online, and what conversations
do they have?
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14. Social media companies offer detailed
advertising options for much less than
traditional advertisers.
twitter
broad match
facebook
promoted posts
photo credit
Tuesday, January 7, 14
linkedin
custom ads
photo credit
photo credit

15. 4. Real-Time Data to Close Customers
Knowing when your customers are ready to buy doesn’t have to be
guesswork anymore.
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16. The best marketing automation metrics to use
to measure prospect activity:
source: hubspot blog
activity
metrics
• Number of emails sent
• Setup of quality
behavioral triggers
response
metrics
• Site traffic
• Reconversions
• Unsubscribe rate
• Open & click through
rates
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efficiency
metrics
value
metrics
• Cost per customer
• MQLs generated
• Revenue generated
• Cost of investment
through lead nurturing
• Sales accepted leads
versus revenue
generated
• Close rate on marketingsourced leads

17. 4. Real-Time Data to Keep Customers
photo credit
Know when your customers are going to turnover before they do,
and salvage their business while you still can.
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18. Customer service is more than answering support
tickets; it means predicting when your customers
need you, and getting there before they do.
gainsight
zendesk
create upsell opportunities instantaneous
with trigger events
customer service
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olark
onsite, pop up
chat boxes

19. Read more about real-time data
on the Radius blog.
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20. about radius
For marketers looking to boost ROI, Radius provides the
one place you need to segment and identify your ideal
SMB customers. Finding and engaging with the right local
businesses can be overwhelming due to the disorganized
— and often contradictory— nature of local business
information. Radius subscribers build perfectly targeted
customer segments from amongst the 27 million U.S.
business records within Radius to find their next best
customers.
Tuesday, January 7, 14