work examples (print and digital) from to the point - design consultants

1. case studies 1
A brief introduction to the work of to the point
we’re to the point hi

2. about us 2
clear, concise
communication
• Design Consultancy established in 1991
• Independently owned
• 14 full-time staff
• Top 100 UK design consultancy
• Clients range from start-ups to corporates
• We consider the environment in all that we do
For examples of our work, visit our website at
www.tothepoint.co.uk

3. our services 3
We specialise in brand • Research and evaluation
expression across a wide • Identity and branding
range of sectors, built on • Print and digital collateral
experience and knowledge • Brand guardianship
gained since 1991.
Brand identity Literature & Communications Exhibitions & Environments Digital media

4. identity and branding 4
• We create and evolve identities, from small start ups to large corporations
• We help to develop the value of your brand both internally and externally
Client Brochure V6:Layout 1 22/5/08 12:46 Page 1
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for further information
please visit www.3DReid.com

5. key clients 5
Our branding experience • 3DReid • Institute of Physics
• 3i • Instinet/Chi-X
and digital media expertise
• ACAS • Lambeth Council
guarantees both local and • Actis • Land Securities
global presence – reaching, • Better Bankside • LAPC
• British Land • Legal and General (LGIM)
informing and ultimately
• British Science Association • Lloyds TSB
influencing your audience, • Capital Shopping Centres • London First
whether internal or external. • CIPR • Moneycorp
• Cisco Systems • News International
From a simple identity and
• Deafness Research • PPS Group
web presence to corporate • EDF Energy • RSe Consulting
interactive and video • EPSRC • Schroders
• Evolvence Capital • Sean Hanna
presentations, we provide
• Frontier Silicon • Southwark Borough Council
technologically appropriate • General Dental Council • TNS
solutions – designed to • Hammerson • Transport for London
• ICAEW • Treasury Holdings
excite, clarify and strengthen
your message, ensuring you
get the results you want.

6. our work 6
The following pages demonstrate • Conceptual work
the range of work we undertake. • Identity
To bring some of the digital • Brand implementation
examples of this work to life, • Digital Media
please visit our website at • Exhibitions
www.tothepoint.co.uk • Interiors
To visit website, click on link above

7. case studies 7
3i Intouch Brochure
We have worked in partnership,
from initial research and reporting
to delivery of the vast majority of
3i materials. These range from a
high quality digital presentation for
the 3G conference in Cannes to
the bespoke magazine, 'Intouch',
keeping key stakeholders,
partners and clients informed of
3i’s plans and vision as well as
their view on market trends.
We have designed and
implemented their literature
system, creating a hierarchy of
information, from 'success story'
fact sheets, through sector or
regional brochures, high quality 7906 Intouch4 v10.1AW.qxd:7533 Intouch 3 v
Intouch
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www.3i.com/consumer
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Intouch
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www.3i.com/infrastructure
3i.com/infrastructure
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Intouch
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www.3i.com
thought leadership brochures with Consumers are more engaged with
their favoured brands than ever.
Budget-constrained governments across
the world are looking to private investors to
fund urgently needed investment in energy,
It takes leaders with vision, energy and
technical skills to make sure industrial
businesses take advantage of the
water and transport infrastructure – but it opportunities for rapid growth in the
Respected retailer Stuart Rose, the
event support material to limited newly appointed Chairman of Agent
Provocateur, believes that strong
brands can grow throughout the
takes investment firms with proven expertise
and the ability to commit long-term capital
to succeed in this rapidly evolving market.
developing world.
economic cycle.
edition case bound books Infrastructure Engineering
covering their partnerships and W
hen Stuart Rose became
Chairman and co-investor
at luxury lingerie group
investing– building
–
As well as redesigning the website, Interflora introduced
an email service that improved online sales by 43%.
growth in developing
markets
Agent Provocateur last year he
had a clear idea of the label’s Leveraging a successful label
huge potential. SENIOR ADVISER
the Successful labels are also harnessing
future
the power of technology to understand
customers and build sales. One
APPOINTED
Rose, Chairman of The Hamleys Group Consumer demand is the engine of the Rose, who helped steer The Body
by the public sector. Despite the scale Investment in staff
I
and former Managing Director of The global economy. But recently both the US Shop through tough trading conditions nfrastructure has outstanding example, according to
buy-out case studies.
Muriel Zingraff has joined 3i as a
Body Shop, believes Agent Provocateur Federal Reserve and the Bank of England in the early nineties, believes brands
emerged as one of the
of the opportunity in the global market,
it takes a unique type of investor to
training led to improved Rose, was 3i’s revitalisation of the
senior adviser for retail, luxury goods
is an outstanding brand that has forged have cut interest rates to defend against a that keep to their core values and well-known Interflora brand’s website
a powerful connection with consumers. consumer-led downturn that could affect avoid the temptation to cut costs can world’s fastest growing operate effectively in the infrastructure customer service following a £20m investment in 2005. and fashion, bringing considerable
space – one that is both an investment
It is edgy, humorous and high-quality –
and enjoys strong customer loyalty.
the performance of the restaurant, retail
and leisure sectors and beyond.
continue to grow throughout the cycle.
“You stick to what you do best and
specialist asset classes. specialist, and also a long-term operator
and a conversion rate As well as redesigning the site, the
company introduced a service that
experience to 3i’s consumer
investment portfolio. Most recently,
All this will help it successfully expand you keep doing it. No amount of Expanding populations and the demand
of complex industrial assets. that leapt from 40% emailed customers to remind them
Muriel spent five years with shoe For established European and US strategy for me since the 1990s. If you
T
overseas, online and through licensing. Yet, at the time of writing, Rose believes marketing can bring customers back about forthcoming anniversaries. he developing
talk of a slowdown is exaggerated. “The once you have lost them.”
for higher living standards create
pressure in both the developed
For governments, private finance not to 60%. As a result, online sales improved by superbrand Jimmy Choo where she economies of Asia,
engineering companies this presents
a great opportunity to achieve levels
go to China to use low cost labour for
export, that is an approach that will
“There is an awareness of the brand that general mood of the market is positive – only opens up a rich source of funds, 43%, and when 3i sold its stake the created the new licensing division.
is out of all proportion to the size of the although that might change if job losses For strong brands, finding new markets
and developing worlds for greater
but also generates operational efficiencies following year it made more than Previous to this, she launched the
Central Europe of growth not possible elsewhere. Take only work until wages there increase.”
investment in essential services like Stuart Rose Hyva, the Netherlands-headquartered
business. We bought it not for its current are reported.” Spending by wealthy abroad is a proven method of improving roads, airports, water and power. In
that benefit the general public. Global
Chairman, The Hamleys Group, Agent three times its original investment. Paco Rabanne brand in the United and South America are provider of high quality hydraulics
earnings but for its ability to develop,” Combining vision and action
says Rose, who took a stake when 3i
consumers in the Middle East and the sales and earnings. Agent Provocateur, the West the economic drag threatened
investors like 3i can take and apply best
Provocateur, MKM Building Supplies States and Asia, spent five years at expanding up to three solutions for trucks, for example. In
emerging markets of Russia and China which already has outlets in 10 countries practice from around the world, in a Rose believes that one of the most Breaking into these countries takes
acquired the company and appointed appears particularly strong, he adds. across Europe, as well as the United
by a generation of under-investment
way that nationalised operators would
and Giraffe
effective strategies for growing Harrods as Executive Main Board times quicker than just four years, strong organic growth
what Conger describes as a clear
in basic infrastructure is beginning in China and India has helped lift this
him Chairman in November 2007. States, Hong Kong and the Middle East, to be addressed, from the renewal of
find difficult. sales is to focus on improving the Director for Fashion, Accessories developed markets, 3i-backed company’s turnover from
future vision. Working closely with
Rose has also been working with the plans to open more stores in its existing Britain’s Victorian sewer system to customer experience. It was a tactic and Beauty, responsible for £250m and they are hungry €146m to €446m.
management, he crafts a view of
Building trust with consumers management team at family-friendly markets as well as in new European and the refurbishment of the United States’ Global growth in demand he employed at Hamleys’ flagship of revenue, and she worked for eight what the business should look like
for highly specialised
We have ensured their brand is
Rose, who has extensive experience restaurant chain Giraffe to roll out the Asian markets. “Having an international for infrastructure toy store on London’s Regent Street in five years’ time. At the top level,
highway network. In the developing years at L'Oreal on the Lancôme and This opportunity is not just about the
of international retailing and brand business across the UK. Rose, who content balances the risk, bringing world, and especially in the rapidly Demand for infrastructure is set to after the 7/7 bombings. Investment
Armani brands.
engineering components short term. As these developing this breaks down into quantitative
and qualitative goals – respectively
Why quality development, believes that strong became a non-executive Director of the different income streams and often growing BRIC1 economies, there is a expand significantly at a time when, in staff training led to improved
for everything from economies take giant strides towards
brands
labels provide an excellent platform company when 3i made a growth capital higher prices,” Rose says. customer service and a conversion maturity, there is a chance to establish financial targets and ambitions for
strong recognition that investment in simultaneously, government finances
for corporate expansion and earnings investment in the firm two years ago, basic infrastructure is the foundation in developed countries are becoming rate that leapt from 40% to 60%. production lines to cars strong market positions ahead of local the shape of the business – which
growth. Household names not only is advising Giraffe as it takes a brand The label is targeting wealthy consumers on which their future rapid growth increasingly constrained, and the to consumer goods. competition. This also prevents local are detailed by geography and sector.
convey certain values and standards, built around global food, great service by expanding its high-end lingerie range. will be built. growth aspirations of developing Over the years, the best brands have companies from growing up to use
they also command loyalty and justify and world music to almost 30 new “The incomes of those who are prepared countries reach ever higher. secured a loyal customer base by their bases in these fertile economies But these goals have to be matched
a premium price. What’s more, their locations in three years. to buy luxury items like these have not offering a unique and trustworthy as sources of competitive advantage by action. Paraphrasing management
consistently presented and their
Attracted by the secure, low-volatility
appeal can be exported to new markets changed,” Rose observes. returns that infrastructure assets can Developing countries like India product or service. Now, these labels in world markets. guru Peter Drucker, Conger observes
success
and extended to additional product lines. “Giraffe is known for quality, freshly- generate, a growing number of specialist recognise the greatest need for new provide an outstanding platform for that vision without action is dreaming;
“Consumers are more brand-aware than prepared food and friendly service. infrastructure investors are starting to investment. Any visitor that has growing sales and margins by taking “We rarely go to low cost countries to action without vision is random activity;
are breeding ever,” he says.
“Brands create trust and help companies
Diners know they will have a great
experience at our restaurants, which
is why they keep coming back,” he
fill the funding gap created by this
burgeoning demand. Increasingly,
private investors are financing, building,
travelled along the pot-holed highways
of Mumbai or experienced black-outs
in the summer heat of Delhi will attest
them to new markets. “It takes a
long time to build a brand,” says
Rose. “That’s why their value can
bring the product back out, we go to
supply it locally,” asserts Hamdi Conger,
who serves as independent Chairman
vision and action together can change
the world.
stay engaged with customers, whatever explains. The company has already operating and maintaining crucial to the fact that a dynamic economy, be colossal.” for the 3i-backed companies AES “If you want to achieve your vision
the economic climate. That’s why it successfully launched a number of infrastructure around the world that Engineering, Hyva, Mold-Masters and then you have to show people how
message is clear.
makes sense to invest in them.” outlets outside the south-east. would traditionally have been owned 1
Brazil, Russia, India and China NORMA. “This has been an important to get down the actions needed
10 11 06 07 12 13

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case studies 8
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3DReid
When two leading architectural
practices (REID Architecture and
3D Architects) merged to form
3DReid, they approached us to
rebrand the company whilst also
seeking our advice on what
materials to produce to best
manage the merger.
Our solution was to produce two
for further information
documents (a staff brochure and
please visit www.3DReid.com
a client brochure) which were
specifically written for the very
separate target audiences in
mind. We were also responsible
for the design and launch of their
new website which was
innovative for the sector.
The merger was very successful
and subsequent feedback
confirmed that our publications
and website design played a
major contributing role in this.
www.3DReid.com.

9. case studies 9
ACAS
We have worked with ACAS for
the past five years, helping with
the development of their brand
and designing various pieces of
literature and marketing collateral.
We have produced and evolved
their annual report during these
five years.
Guidelines for an independently
funded government organisation
like this bring accessibility
regulations, such as a minimum
type size, which can be seen as
restrictive or prohibiting. The
challenge, and ultimate success,
lies in considering these and
producing a report that appeals
to various audiences, is visually
stimulating and ensures all the
information is easily accessible.

10. case studies 10
Actis
We have helped Actis develop their brand through
a variety of print and digital projects and, following
the success of this work, were asked to look at
developing a market leading corporate brochure
to convey their core messages and position them
as a global player.
With a clean and contemporary look, vibrant
colours and strong imagery, the brochure makes
use of an unusual format, including throw-outs,
to highlight each core message supported by
a relevant case study.