Sebastian Kett: IMDA / Evolution der Verbreitungswege
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
1. The NPR API: powering "radio" in a
multiplatform world
Michael Yoch
Director, Product Development, NPR
myoch@npr.org
@mjyoch
2. Who is NPR?
• NPR = National Public Radio
• 2nd largest radio group in America
• Combination of public and private funding
• 268 independent NPR member organizations
• 764 stations
• NPR programming available on 146 other stations
• Total: 910 stations, 92% US population
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Broadcast audience: ~ 35 million weekly listeners
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3. NPR is both a producer and distributor
NPR makes:
• Radio programming
• Digital-only content: articles, blogs, audio, video,
slideshows
• Live events
NPR distributes:
• Radio programming from NPR stations and
independent producers
• Digital-only content from NPR stations
• Live events from stations
5. Big changes are coming
1. Ubiquitous broadband
2. Proliferation of internet connected devices
(capable of audio)
Major disruption / shift radio usage patterns
10. Mobile audience connects with the brand
Percentage of the digital audience that also listens to
NPR on the radio:
• Android app 83%
• iPhone app 81%
• Mobile Web 79%
• iPad app 65%
• NPR.org 22%
11. The Internet of Things
By 2020:
• 22 billion internet connected devices
• 6 billion mobile phones
• 2.5 billion televisions
• 1.1 billion cars
Source: Read Write Web, August, 2010 | http://rww.to/d51hno
12. What is an API?
API = application programming interface
Simple definition:
An easy system / interface for retrieving data
from an organized container.
13. API allows nimble development
flexible content +
technology(API) +
product strategy
=
broad footprint
14. API guiding principles
COPE (create once publish everywhere)
• COPE drives all other architectural decisions
Build content management tools, not web
publishing tools:
• Separate data/content from display/presentation
• Make sure all content is modular and portable
(flexible)
Pick a smart building block:
• Story is the Atom for NPR
• Stories contain assets (text, audio, video, images)
• Stories belong to lists
• Break things down to the smallest possible parts
16. What goes into the API?
Content (flexible):
• audio
o streams
o on demand
• text
• photo galleries
• video
• rights / permissions
• metadata (about stations, streams, audio, etc.)
!from NPR, stations, other public media sources
24. Who benefits from the API?
NPR
• It powers everything we publish
• Easier development
• NPR audience benefits
Stations
• NPR content on station sites
• Stations better serve their audiences
Partners
• Creates new opportunities (easy / low cost
implementation)
• Easier to build on existing relationships
Public
• Engages the community
25. The API makes possible!.
• NPR.org
• 2 iPhone apps
• 1 iPad app
• 1 Android app
• mobile web site
• newsletters
• Chrome web app
• Sony connected TV widget
• Google TV (coming)
• RSS
• NPR station sites and mobile products
• A variety of open source / public development projects
49. iPad app: page views per visit
Source: Omniture and Splunk, April 2011
50. iPhone news app: page views per visit
Source: Omniture and Splunk, April 2011
51. iPhone music app: page views per visit
Source: Omniture and Splunk, April 2011
52. What does “radio” look like in the future?
"In the multi-device, multi-connection world,
product strategists need more than a good
product with a connection to win customer loyalty
-- they need to create a digital customer
relationship and deliver that in a continuously
connected experience across many devices."
Source: Thomas Husson, Forrester Mobile Analyst, April 2011 | http://bit.ly/l6oEY0