ALIVE CDM centralizes and combines data from different sources including NCDB, Card Issuing, Online Ordering and External Excel files (data collected from non card holders, at events etc.).
ALIVE CDM gives the possibility to send newsletters and automatic e-mail notifications to targeted groups of customers from your local database.
ALIVE CDM provides personal data storage and management of related user approvals for marketing purposes and supports data shredding after the approval is no longer valid.
Out-of-the-box connection to ALIVE Platform.
Contains data from all applications.
System can for example automatically send notifications to customers when their card is about to expire to increase card sales and revalidations.
Just by getting a combination of e-mail and card number, system can pair it with other existing data and for example allow to target newsletters only to university students.
System was built to comply with strict EU privacy law.
Unlimited number of subscribers and e-mails that can be sent.
Campaigns supporting both HTML code and content builder.
Smart segments based on customer data or subscriber activity that can be used to target e-mails. Targeting is possible by fields such as Gender, Age, Location, School etc, or combinations.
Auto responders based on triggers such as subscription, date or e-mail clicks that can be also used for notifications.
Personalized e-mail content with subscriber info.
Tracking of email opens, link clicks, unsubscriptions, invalid e-mail addresses and spam complaints for improved feedback.
And much more...