2. What I will cover
Where it came from
What my project is about
Advertising as we know it - Its area of use
User base
How it would be made
Research so far – costing / projects
Future Plans
3. Where it came from
Areas of interest - Dance, Drama, Performance
Topics of interest –
Sensors, Motors, Arduino, OpenFrameworks, Tracking
Concepts
SenseCam
Augmented Reality
3D modeling in real-time
Tracking - webcam000
4. Where it came from
Concept – Performance motion control
Tracked performer during performance
Allowing body movements to control the visuals
Also looked at audio control
Real-time
5. What my project is
An interactive Advertisement which will track
the motion of a user
Aims:
To look at natural interaction of a
human(e.g. Gestures) that doesn't require
the user to wear / hold anything
To interact without instruction or learning
An immersive experience that involves
peoples senses in a physical space
6. What my project is
Objectives –
To create a non-invasive piece that
encourages the user to interact
Spark curiosity – question the space
To hide the technology
Communicate through aesthetically
pleasing graphics – Don Norman
Usability and computer interface design
Look at social influences
Experience design – Bill Buxton
7. Why an Interactive Advertisement?
New Technology - unnatural way we use a computer
Advertising – move from passive ads
“interactive advertisement” = flashing banner
Move away from Web browser
Future - Aims and purpose, further exploration
Focus off technology – scary speed of change
Background - Multimedia + Sales and Marketing
Fun – inspired by the fun theory
8. Users and
Where it should be used
Users = general public
Age groups
Gender
Nationality
Advertisement dependent to some degree
Street / Shopping Centre shop window
In-store
18. Tracking
Software
GEM – very little knowledge, good libraries OS
OpenFrameworks – video blob tracking working OS
Processing – Java based
MAX/MSP – Used for installation
19. Tracking
Issues
Lighting – controlled / not controlled
Movement – busy street scenario / shopping centre
Multiple users – using it at the same time
Camera –
Webcam / Firewire camera connection
Multiple sources – camera and infrared
Frame difference – double timing
20. Projection
DIY
Wax paper – frame inside the window.
Lighting issues
Rear projection Film
3M sponsorship / Wedgewood AV Ltd /
Spyeglass
Costing currently
IDC Projector
21. Concept
Simple yet effective
Well designed clutter free
Advertisement V's Awareness
Engaging
Examples:
Change perception of scene
Clear the fog
22. Project Research
Whats been done
Project 1 – Monster Media – clear the fog
Project 2 – Adobe interactive wall
Project 3 – Nike in store installation
23. Research so far
'New Media, same (fascinating) process'
Journal of Interactive Advertising
'Experiencing interactive advertising beyond rich media:
Impacts of ad type and presence on brand effectiveness in
3D Gaming immersive virtual enviroments.'
Journal of Interactive Advertising
'Interactive advertising and presence: A Framework'
Journal of Interactive Advertising
24. Research so far
Interactive two-way communication
'Active-Ad – Analysis of success criteria for interactive
advertising formats'
Information Society technologies , European Commision
Measuring Effectiveness
'Measuring the effects and effectiveness of interactive
advertising: a research agenda'
Paul A.Pavlou and David W.Stewart
25. Future
Technology
Tracking testing
individual user, controlled lighting
Projection material
Sponsorship / costing
Decide on camera
Test multiple cameras
Concept development