The most renowned techniques used in internet marketing is Search Engine Optimization (SEO). SEO cre...

1. Search Engine Optimization And Its Types by Shishir
Banerjee
The most renowned techniques used in internet marketing is Search Engine Optimization (SEO).
SEO creates the platform for Search Engine Marketing (SEM), it is suggested that before going for
SEM one should get the complete SEO done for the site. So that it should rank well in the major
search engines like: Google, Yahoo and Bing. SEO plays a very important role to make the site
visible on initial web search pages and this helps to attract more traffic to a site. The main reason
for any website to appear on the topmost or initial search page is due to the presence of expert or
skilled SEO techniques. To increase the prevalence of the website and to make it appear on the
paramount search pages, SEO technique is chosen by all the web business people. These days online
promotion is one for the easiest and the economical way to reach the desired audience and attract
the optimum number of productive clients. This will also help in increasing the popularity and the
creating the online brand name of the product or company. Search Engine Optimization is
considered as one of the most accepted style of promoting or ranking site in the world of web.
ExpertSEOsolution is an organization capable of delivering incomparable SEO and complementary
services at sustainable price. Professionals at ExpertSEOsolution are proficient in SEO and have
complete knowledge about algorithms of search engines and their functionality. In a given period of
time we are capable to bring out the desired results. Expert SEO methods must be executed to make
people aware of company?s products and services and to boost popularity of website. Connoisseurs
at ExpertSEOsolution apprehend your requirements and deliver results as per your needs. Latest
SEO techniques are practiced by experts at ExpertSEOsolution to get your website ranked at top
position. The sales graph your company gets increased as a result of optimization did by experts.
Your site is made search engine friendly by adopting a tactical approach in Search Engine
Optimization.
Classification of Search Engine Optimization:
On-page Optimization: This is a method of optimizing a website where optimization is done within a
website. This process includes:
? Creation of Meta Tags
? Keyword research Analysis
? Title Tags
? Keyword density
? Placement of Content, etc.
In Search Engine Optimization website content plays an important role. Getting higher page rank is
greatly influenced by the quality of content placed on the website. Such type of optimization is the
process of modifying some of the HTML tags and content of website for the purpose of making it
more search engine friendly.
Off-Page Optimization: This is a method of optimizing a website where optimization is done outside
the website. This is majorly done through link building process for boosting popularity of website.

2. This process includes:
? Link Building
? Social Media Optimization (SMO)
? RSS Feeds
? Article Submission
? Submission to Directories
? Commenting and Blog Posting
ExpertSEOsolution is proficient in both On-Page and Off-Page Optimization. For expanding online
business and gaining popularity among visitors website promotion is the most effective tool.