This presentation offers nine strategies for retail stores to be more profitable and make their customers happier during the busy holiday season.

1. Nine Holiday Ideas for Retail Stores
A well thought-out holiday marketing plan will help you boost sales

2. Gift Cards
Gift cards encourage sales today and
even more later when people start using
the cards.

Give existing clients a gift card to
use towards future purchases.

Offer bonuses for each gift card
purchased

Offer a free $20 gift card to
amazon.com or other online store
with the purchase of $200 or more
from you - essentially giving your
customers a 10% discount.

Hold a contest and offer a gift card
as the prize.

3. Shopping Events

Create exclusive invitation-only
events with prices not open to the
public.

Offer private after-hours events
such as a ‘snack ‘n shop’ to your
most loyal customers.

Joint venture with other businesses
for a one-stop-shopping event.

Events can be online too. Hold
webinars, Twitter or Facebook
events, and more online

Hold a drawing at the end of the
event for those who attended. Give
away a few products, coupons or gift
cards.

4. Black Friday and Cyber Monday
 People live and breathe for these
two shopping days.
 To encourage sales, offer
unbeatable one-day-only prices.
People expect a huge bargain and
when you deliver, it’s a win-win for
you and the customer.
 Start promoting early to build
excitement.
 Post an advertisement in your local
newspaper, email those on your
mailing list, tweet about it and add
it to other social media sites.

5. Surprise Giveaways

Surprise your customers by giving
them something they didn't expect at
checkout.

Give them a choice at checkout to
add another product for a super
special price based on what they are
buying

Offer free companion products to
items they are already buying

Give them a chance to enter to win
even more free merchandise. Collect
their name and email address so they
can be added to your mailing list for
future promotions.

6. Creative Windows

Make your displays and windows
stand out
 Dress up any product pictures by
simply adding a wreath
frame, some digital snow, or a
Santa hat

While websites don’t have
windows, you can display special
offers in prominent places.

Don’t forget your mailing list!
HTML newsletter templates come
with great areas to display items.

7. Coupon Sales

Give out coupons to use only during
the holidays or only on certain days

Create coupons that are good for a
limited time only

Encourage the use of the coupons
sooner rather than later

Double the discount. For customers
who bring in a friend, offer to double
their coupon – both people must buy
to get the extra savings.

Offer big-savings coupons for the
first 5 people who buy.

8. Free Gift Wrapping
 Personal touches will have customers
coming to you instead of big-chain
stores – especially during the
holidays.
 Gift wrapping takes time and talent
that many customers simply don’t
have. Offer free wrapping and they’re
sure to become repeat customers.
 Offering free gift wrapping and even
shipping will encourage people to
purchase more from you.
 Set up a designated wrapping area so
it doesn’t restrict the shopping and
checkout flow.

9. Gifts to Charity

Give a percentage of profits to your
favorite charity during the holiday
season.

Create a goal and keep an ongoing
tally of how close you are to reaching
that goal.

Get the press involved. One good
press coverage can create thousands
of dollars in extra donations.

Donate every penny you said you
would to the charity. Whether you
consider it a tax write off or not, keep
your receipt.

Thank those who shopped and/or
donated to your fund raising event.

10. Loyalty Program
When done properly, loyalty programs
keep customers coming back.

Collect names and contact details
from everyone who buys from you.

Send customer appreciation notes
or gifts to those who have
purchased from you before.

Loyal customer incentives are
great for boosting holiday sales.

Offer repeat customers a free
upgrade with the purchase of a
particular product or service.

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