Spending a lot of time on Facebook, Twitter and LinkedIn, but not seeing any business results? These five tips will help you become a more effective B2B social networker.

1. 5 Strategies for More Effective
B2B Social Networking
Dr. Rachna Jain
http://ProfitablePopularity.com

2. B2B Social Networking
• Effective business social networking is a skill
— one that is easy to begin with and gets
better with practice.
• As a business owner, one of your main
concerns will always be how to improve your
return on investment for time spent social
networking.

3. 5 Tips to Become a Better
Business Social Networker

4. Strategy #1: Realize online networking
is similar to real life networking
• In real life networking, you make connections
one person at a time. The same is true for
online networking.
• Don’t be seduced into thinking you can create
meaningful relationships with a lot of people at
once, simply by posting updates about what
you do.

5. Strategy #2: Keep Your Desired
Outcomes in Focus
• If you will be using social networking to grow
your business, it is wise to capture baseline data
and keep track of your success along the way.
• Only by measuring before and after will you
know if social networking is helping you reach
your goals. It is often easiest to select just one
metric per campaign.

6. Strategy#3: Keep it Simple
• If you are focusing on building relationships
one at a time, you want this to be as simple as
possible.
• One way to keep this simple would be to focus
on just one social network. Participate deeply
in your chosen network, rather than
sporadically across two or more.

7. Strategy #4: Focus on Giving First
• One of the best ways to demonstrate your
expertise or the benefits of your business is by
“showing, not telling.”
• This means giving advice, sharing resources
and pointing people to information that will
educate and inform them.

8. Strategy #5: Cement Your Online
Connection in Real Life Too
• The best way to use social networking is as a means to
create in-person connections.
• Once you get to know someone better online, be sure to
invite him or her to an event or meeting so you can
meet in real life too. For instance, I try to meet up with
one or two of my online connections each time I travel
to a new city.
• People like to do business with people they know and
trust, so the goal is to meet in person to cement that
“like and trust” factor.

9. The Ultimate Goal?
• If you remember that the goal of social
networking is to make real connections, and to
improve the lives and experiences of those you
connect with, you’ll be well on your way to
more effective business social networking.

10. Liked these tips and want more?
Please visit me at
http://ProfitablePopularity.com/blog