Media and entertainment

1. Media & Entertainment
Introduction to the
Media & Entertainment
Industry

2. Table of Contents
S. No. Content Page No.
1 Introduction 3
2 Growth Aspects in M&E Industry 4-8
3 Job Description 9

3. Introduction
• Media industry is a way for consumers to experience video
and audio content.
• The Media & entertainment industry consists of a large
number of sub-industries devoted to Entertainment –
• TV Industry
• Radio Industry
• Print Industry
• Music Industry
• Gamings
• Internet Advertising

4. Growth aspects in Media and
Entertainment Industry -

5. • According to a report by CII-AT Kearney, the share of international markets
in total box office collections was estimated to increase from 8% in 2006
to 15% in 2010; still growing with a rapid Speed.
• Indian media industry jumps 11% : KPMG
• According to KPMG-FICCI report –
- Indian M&E industry will grow at a compounded annual growth
rate of 13 percent per annum through 2014 to reach INR 1.1 trillion.
- TV industry is estimated to have reached a size of INR 257 billion, a
growth of 6.8 percent over 2008. Expected to grow at the rate of 15
percent over 2010-14 and reach a size of INR 521 billion in 2014

6.  Print Industry had a growth of 2% in 2009 & reached around INR 175 billion
size; projected to grow at a CAGR of 9 percent over the next five years and
reach around INR 269 billion in size by 2014
 Radio Industry has grown at a CAGR of 9% over 2009 and reached a size of
INR 7.8 billion by end of 2009, and estimated to grow by 16% by 2014
 Music industry was estimated at around INR 8.3 billion in 2009, up
from INR 7.3 billion in 2008, implying a growth of 14 percent during the
period and estimated to grow 16% by 2014
 Gaming’s the biggest growth area: 22% growth in 2009, it is expected to
grow at a CAGR of 32 percent in the next 5 years to reach INR 32 billion
by 2014
 Internet advertising is only about 1% of the total M&E revenues in
2009, and is only expected to go up to 3% by 2014. But its small base, is
expected to grow the fastest at a CAGR of 29.6%over the next 5 years.

7. The sector wise breakdown chart

8. India's Anomalous Media Industry
sees Go-Go Growth!!

9. Job Description
• Generating Revenues through Sales of Ideas / Events in OOH vertical
• Conceptualizing of innovative campaigns on LEDs and work closely with
logistics / creative team for pre-emptive pitches for clients to rope in
additional revenues
• Making sure that deliverables to the clients are given as committed.
• Keeping in mind the P & L of every activity and maintaining the pre-
defined profitability ratio
• Preparing a Post Event / Activity report and submit the same to the clients
for the evaluation of all the deliverables committed and to help the client
measure the effectiveness of the activity for his brand
• Collection from clients and advertising agencies