During my interactions with marketers and owners from small businesses, regarding their needs for digital marketing, it appeared that most of them are not aware of LinkedIn. Few people, who were aware had question / comments like: - Do people use it in India ? - It will be college students and youngsters, who will be using it! - Who all are present over there? - I have heard, people use it for finding job! I personally feel, it is one of the cheapest, and most efficient medium to reach out new business opportunities and engage customers. These interactions triggered me to do some research, so as to answers some of these questions.

1. INDIA ON LINKEDIN
August 2011

2. TABLE OF CONTENTS
INDIA ON LINKEDIN
Is it big in India?
Who can I find there?
What are people using it for?

3. INDIA ON LINKEDIN
11,000,000
registered users in India

4. India’s most populated cities
Approaching,
Delhi’s population
Chennai Kolkata Bangalore Delhi Mumbai
Source: Linkedin, Census of India 2010

5. Every 7 seconds,
new user joins LinkedIn in India
7,000,000 new users,
in past 20 months

6. TABLE OF CONTENTS
INDIA ON LINKEDIN
Is it big in India?
Who can I find there?
What are people using it for?

7. The Decision Makers
N
Nandan Nilekani Narendra Modi Vinod Khosla
Chairman - UID Chief Minister - Gujarat Venture Capitalist
Azim Premji Shantanu Prakash Kiran Mazumdar
Chairman - Wipro Technologies Founder – Educomp Solutions Chairman- Biocon

8. Over 500,000 Business Owners
88,000 80,000 65,000 51,000 49,000
Manufacturing Hi Tech Consumer Goods Finance Corporate Services
36,000 32,000 25,000 21,000 20,000
Construction Recreation Medical Arts Media
20,000 14,000 11,000 3,700 3,300
Education Transportation Non Profit Agriculture Legal
Source: Linkedin

9. From farmers to technologists

10. Users: by industry
39,000
Legal
Source: Linkedin

11. Users: by function
Source: Linkedin,

12. Users: by age
18-24 yrs
25-34 yrs
31 Years,
35-54 yrs
Average User Age
> 55 yrs
Source: Linkedin

13. Rs 15 lacs
average annual user salary
Source: Linkedin

14. TABLE OF CONTENTS
INDIA ON LINKEDIN
Is it big in India?
Who can I find there?
What are people using it for?

15. 13.4 hours / Week,
is average time spent by young Indian professional on Linkedin
Source: LinkedIn

16. Survey: Indian Users
73% feel, LinkedIn helps to find new business opportunities
86% have high confidence on professional information via LinkedIn
40% influenced* by Linkedin for business decisions
Source: LinkedIn
* Young Professionals

17. Created by:
Rachit Mangal
Mobile: 9711099604
Email: rachit.mangal@gmail.com