Your Future is in Imminent Danger on Social Media

Your Future is in Imminent
Danger!!!

Thursday, October 25, 12

If you don’t start changing the way you
approach your social media today...

im·mi·nent/ˈimənənt/

Adjective:
About to happen: "imminent danger".


Overview

•WIIFM ==> WIIFT
•3 to 20 seconds is all you have
•You are ALWAYS marketing yourself
•If you’re not doing social media today, it’s almost a
fireable offense.
•If people can't find you on Facebook - they think
something is wrong with you.
•If you think college recruiters and HR directors
don’t check out your social profiles - you’re WRONG.


Who is this man?


Craig Newmark, the founder of Craigslist

He is the founder and CEO of “I Can Has Cheezburger?” one
of the funniest and most popular weblogs on the planet

Reid Hoffman, Co-Founder and Chairman of
LinkedIn, investor in Digg, Flickr

Mark Zuckerberg,
Co-Founder and CEO of Facebook


WIIFM?

Do you think if you walked into a college
admissions interview or a job interview
looking like those men, you would get
accepted or hired?


WIIFM?

Why do you buy things?


You are always marketing yourself


You are always marketing yourself

Use social media to SHOWCASE yourself


What’s In It For Them?

Social media monitoring service Reppler recently surveyed more than 300
hiring professionals to determine when and how job recruiters are screening
job candidates on different social networks.

The study found that more than 90% of recruiters and hiring managers have
visited a potential candidate’s proﬁle on a social network as part of the
screening process. And a whopping 69% of recruiters have rejected a
candidate based on content found on his or her social networking proﬁles —
an almost equal proportion of recruiters (68%), though, have hired a
candidate based on his or her presence on those networks.



Source: Reppler.com

Now what?

Develop a Digital Portfolio
A digital portfolio is a necessity in your job search
efforts. You can add a few links from your social
pages on Google+, LinkedIn, and Facebook for
prospective employers. If you choose to use social
media for a job search, you can create a marketing
strategy based on the information you want
prospective employers to know.


Now what?

Digital portfolios show off your communication
skills, creativity with technology and online inﬂuence
to your friends, colleagues and/or big brands that
follow you. You will be surprised to know how many
companies ﬁnd talent by viewing a social page. Are
you ready to take your social connections to the next
level?


Now what?

College recruiters surf profiles on a consistent basis,
you can make your profile stand out if you plan your
content strategy:

Provide insight, helpful tips and actionable guides to
show how familiar and experienced you are; soon,
you will have influence and companies will want to
meet you.


Now what?

Create your portfolio here:

★www.pathbrite.com
★www.LinkedIn.com
★www.Facebook.com/Pages
★www.Twitter.com
★www.Pinterest.com

Now what?

Design Your Own Inﬂuence
Do you want companies like Nike, Apple, or Dell
following your Twitter page (or hiring you)?

Well, you have to design your own inﬂuence by
placing emphasis on your expertise.


Now what?

An example of this would be a computer
programmer duplicating or developing mobile apps
for smartphones.

Another example of this would be a graphic designer
that designs and sells marketing collateral to local
small businesses in their area.


Now what?

Are you good with Photoshop or design layouts? You
can design business cards, magazine covers, or flyers
for small businesses in your local area, but post
samples on your LinkedIn page for a printing
company to find you.

Influence your prospective industry now, so
companies will start asking you questions about how
you can help them achieve their goals.


Now what?

Reach Decision-Makers
Decision makers are on all of the top social media
networks.

When you design your inﬂuence and pages, you are
placing your name in digital stack of competitors.

As a student, you are still young and capable of
using creativity to leverage job interviews online.

Source: socialmediaexplorer.com

Now what?

You can use your digital portfolio as proof that you
can do what you claim in your resume.

Make prospective employers see you as a leader
before you graduate; social media can help you
establish a name for yourself without leaving your
dorm room.

Source: socialmediaexplorer.com

Who are your heroes / she-roes?


Now what?

Consider the following questions when designing
your pages:

1. Who is my target audience?
2. What do I want to share with this group?
3. How can I make my social pages a hot spot for
learning and value?
4. When will I post information to my social sites?
5. How will my digital portfolio land me a dream
job?


Now what?

Answer each question thoroughly. Your future can be
shaped by the information you place online; if you
use your social pages for creating a name (or brand)
for yourself, you can get a job doing the same
techniques for a large company.

A well-planned and executed social media marketing
strategy can increase your chances of getting a job
with a good company.


Summary

•WIIFM ==> WIIFT
•Always be thinking, "What is the reader thinking?" and
"What do I want them to think?"
•Showcase yourself and your abilities
•Don’t be afraid to reach out to your heroes and she-roes
•Create a winning resume and publish it on LinkedIn -
then
•Develop and carry out a strategy of how you will use
your social sites to attract the interest of key inﬂuencers


Summary

✤ Download this presentation at:
http://bit.ly/RKO-Delphian


BONUS! Yippee!
How to Write a Winning Resume For Your LinkedIn Proﬁle

Two biggest mistakes people make in writing a winning resume:

1) No narrative - just a bunch of boring facts.
2) Don't make every word earn its way on the page!

First let's talk about the narrative:

If you simply come at me with a bunch of boring facts, I don't care.

One of the things that top performers do with their resumes is that they craft a narrative - they
tell a story.

Examples for me would be "Social Media Entrepreneur" "the personal trainer of the Social Media
world".

You only get about 20 seconds. That's it.

You want to highlight your accomplishments.

Your education and experience is secondary to what you can DO for me. (WIIFM)


BONUS! Yippee!

Now, let's discuss the making each word earn its way on the page:

50-60% of the words in a resume don't need to be there.

Cut the ﬂuff! Cut all the fat and leave only the ﬁle mignon - leave only the best.

In your resume, every single word has to earn its way onto that page.

Make your words action-verbs like:

•studied
•designed
•executed
•worked
•conducted

Very important: You never want to be deceptive. But you DO want to always ask, "What is the reader
thinking?" and "What do I want them to think?"

Whatever you've got in your tool belt, put it on the resume if it's credible and truthful, and also if it will
resonate with the reader.


BONUS! Yippee!

Your resume will have 3 sections:

1) Experience (or Education if it’s impressive)
2) Education
3) Additional Information

Try to keep your resume to 1 or 2 pages TOPS

Remember: Only place the Education section this ﬁrst if it's something
impressive - otherwise place it at the bottom (just above Additional Information
section) because they don't care.


BONUS! Yippee!

RIGHT WAY: Sally Student Sallys@Iwantajob.com
xxx Drive www.Pathbrite.com/sallyS
Anytown, City, USA (503) 123-4567

WORK EXPERIENCE
6/2012-8/2012 - Delphian School: Intern, Comprehension Specialist
•Worked one-on-one with students from around the world to increase their comprehension of subjects
studied.
•Instrumental in single-handedly improving study skills and subject mastery of international and domestic
students ages 9-13.

10/2012-11/2012 - Delphian School: Internal Intelligence Project
•Conducted internal analysis study in the school to isolate areas of strengths and weaknesses for the
2012/2013 school year.
•Used statistical analysis to identify insights and conclusions from complex data.

WRONG WAY TO DO IT:
WORK EXPERIENCE:
6/2012-8/2012 - Delphian School: Summer Intern
(yawn... boring!)

BONUS! Yippee!

RIGHT WAY: Sallys@Iwantajob.com
Sally Student www.Pathbrite.com/sallyS
xxx Drive (503) 123-4567
Anytown, City, USA

EDUCATION
•9/2009-6/2013 - Delphian School High School Diploma, with emphasis on Business and Technology.
Coursework included interaction with CEOs of Fortune 500 companies, computer science, and policy
analysis of the impact of emerging technologies on society. Papers, research and videos available on my
website at www.pathbrite.com/yourportfolioname
• List other education, camps, etc., that might beneﬁt the potential employer

Note: Use Bit.ly.com to shorten your pathbrite URL (make sure you customize it too), and also this will allow you to
track how many people actually go visit your link!

WRONG WAY TO DO IT:
EXPERIENCE:
9/2009-6/2013 - Delphian School: High school diploma
(yawn... boring!)

BONUS! Yippee!

RIGHT WAY: Sallys@Iwantajob.com
www.Pathbrite.com/sallyS
Sally Student (503) 123-4567
xxx Drive
Anytown, City, USA

ADDITIONAL INFORMATION
•Carnegie Scholarship Recipient - Selected from over 1000 applicants to receive full scholarship (all
educational expenses) until achievement of educational goals.

•Monthly Columnist for the Delphian School Blog - Columns at: {link}

•Extensive Volunteering Experience, including:

WRONG WAY TO DO IT:
ADDITIONAL INFORMATION
Great at Basketball
Love yoga
Good at Microsoft Word, Excel, Powerpoint and more.
(who cares!?)


Your Future is in Imminent Danger on Social Media

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