1. VIRALITY
ALL ABOUT
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By Rachel Ha
Flipbook, FILM 260

2. What does going viral mean?
When a piece of information spreads
quickly to a large population like a virus,
usually on web via social media channels.
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Source: Christina,
Smart Savvy Social “Going Viral”

3. Whether it’s a thousand or millions
of people who share, there is no set
number of fans that determine
virality.
So it’s quite subjective.
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4. What are the benefits of going
viral?
Increase traffic to your content,
Improve your brand awareness,
And most importantly…
Open doors to
opportunities!
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5. It’s what helped Justin
Bieber, the then-12-
year-old get discovered
on YouTube.
He’s now a teen
heartthrob, earns
millions each year, and
has fans worldwide.
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6. What can go viral?
Blogs, websites,
images, videos,
quotes, memes…
The possibilities are
endless.
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7. Virality can be intentional or accidental.
The audience is the judge because they
choose to share and discuss what they find
amusing.
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8. What makes things go viral?
According to Kevin Allocca,
Trends Manager for YouTube,
There are three factors at work.
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9. Tastemakers
Whether celebrities or
trend leaders, they shed
light on interesting news.
You may like or dislike
them, but they start
conversations.
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Source: Kevin Allocca, TED
“Why Videos Go Viral”

10. We are able to post original content
Share other people’s work and… ENJOY
participation
Image by Thomas Hawk
Source: Kevin Allocca, TED
“Why Videos Go Viral”

11. The surprise takes the width of our brain and
Makes the content memorable,
Creating the desire to share with our network.
unexpectedness
Image provided by NBC TelevisionSource: Kevin Allocca, TED
“Why Videos Go Viral”

12. How has virality
EVOLVED?
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13. Blogs were one of the earliest forms
of social networking
“
Where people were writing
1000 words…”
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Source: Ekaterina Walter, FAST Company
“The Rise of Visual Social Media”

14. Now we are skipping
words altogether
“
And moving towards more
visual communication…”
- Dr. William J. Ward
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Source: Ekaterina Walter,
“The Rise of Visual Social Media”
Source: Ekaterina Walter, FAST Company
“The Rise of Visual Social Media”

15. Many companies now use virality
as part of their strategy in order to
appeal to consumers’
emotions and triggers.
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16. Viral Marketing
“describes any strategy
that encourages
individuals to pass on a
marketing message…”
- Dr. Ralph F. Wilson
Image by Maria Reyes-McDavis
Source: Dr. Ralph F. Wilson, Web Marketing Today
“The Six Simple Principles of Viral Marketing”

17. It relies on consumers’ existing networks, such as friends
and family, and their basic desire to share and interact.
It can be very explicit like sharing giveaways, or just
sharing great content that is sponsored by a company.
Image by Josef SeibelSource: Dr. Ralph F. Wilson, Web Marketing Today “The Six Simple Principles of Viral Marketing”

18. Brands must act quickly if they want to use
existing viral material as their
marketing strategy.
Like with Topshop’s Harlem Shake video.
Image by Visentico / Sento
Source: Kevin Mathers, Marketing Week
“Gangnam Style Marketing”

19. Otherwise, it’s like “getting the joke too long after the
punchline.”
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Source: Kevin Mathers, Marketing Week
“Gangnam Style Marketing”

20. Or if you are too promotional with
Existing viral material,
Then you can be criticized like Pepsi was
When they used Harlem Shake for their campaign.
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21. Then is it possible to
predict virality?
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22. With tools such as
Google Trends, BuzzFeed and Reddit,
It’s becoming easier to see the trends.
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23. But you can
never
perfectly
know what
will hit the
jackpot.
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24. Because it’s not a formula, but about
stimulating the right emotions,
conversations, and opinions.
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25. credits
All images used are licensed under Creative Commons
Non-Commercial Share-Alike 3.0 agreement.

26. sources
http://www.ted.com/talks/kevin_allocca_why_videos_g
o_viral.html
http://smartsavvysocial.com/going-viral/
http://webmarketingtoday.com/articles/viral-principles/
http://www.marketingweek.co.uk/trends/gangnam-
style-marketing/4006173.article
http://www.fastcompany.com/3000794/rise-visual-
social-media
Image by Jef Poskanzer