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Social
  media
            The End of
            Business as Usual
Social
           media
                                                Engage

                facebook.com/integramarketing

                        @IMG_Group

             youtube.com/user/IntegraMarketingGrp

                  integramarketinggroup.com
#IMGES
#IMGES
Social
           media
                                                            Why?

          • People doing searches are 2.5 times more likely to click
            after exposure to a brand’s social marketing. - ADWEEK
          •            is now the #1 way generation Y searches for
            businesses. - SOCIALNOMICS
          •            now drives more traffic to websites than
             f          - COMPETE
#IMGES
Social
           media
                                                           Because!


          Today, people don’t want to hear from a company
          The average person is exposed to 3,000 advertising messages a day!


           They want to hear from their friends and peers.
#IMGES
Social
           media
                                 Outbound Vs. Inbound


              Traditional media is a one-way street
                  Read a newspaper or listen to a report on television
                   Limited ability to give your thoughts on the matter.



             Traditional media is a PAID media!
#IMGES
Social
           media
                                       Outbound vs. Inbound

           • Social media is a two-way street
           • A Web site that doesn't just give you information,
             but interacts with you
               •   It allows the creation and exchange of user-generated content




               Social Media is an EARNED Media!
#IMGES
Social
    media
                                                            Measuring Success

                                                                                                  $
 Grape vines are planted.
                                  Vines grow and roots      Over time, vines consistently     Wine has value —
                                grow bigger and stronger.   produce grapes, which can       it can be sold, traded
                                                                be made into wine.                or donated.




 Social Media profiles      Each Social Media profiles    Each follower is nurtured            Trust becomes
created with 0 contacts.       attracts a following    by one-on-one communication,         something of value in
                                 (people opt in).      increasing trust and followers.         the real world.
Social
           media
                                What To Choose
                          B2C   B2B




                                             Industry Specific
          Blasts to All
#IMGES
Social
           media
                                                      Facebook
            •             is the measuring stick for social media and the
                fan base.
                  • Profile Page vs. Fan Page
                  • Customize
                       • Picture – 540 pixels high by 180 pixels wide
                       • URL – www.facebook.com/username
                       • Tabs – www.facebook.com/apps/directory
                  • Management
                  • Measure Results
#IMGES
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Facebook disabled
WHOPPER Sacrifice after
     your love for the
  WHOPPER Sandwich
proved to be stronger than
   233,906 friendships.
Social Media: The End of Business as Usual
Over 10,000 businesses entered.
       65,000 new likes.
Social
           media
                                                         Twitter

            •             is a micro-blogging service, enabling its users to
                send and read other users' messages in real time.
                  •   URL
                  •   Background
                  •   Use media
                  •   Tweetdeck
                  • Be timely; make it count
#IMGES
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Social Media: The End of Business as Usual
Small Places’ story began April
25, 2008 and now has over 3,000
           followers.
Social Media: The End of Business as Usual
26 different Twitter accounts
     3 support accounts
     2 corporate accounts
     11 Sales accounts
     10 News/Blog accounts

 From as few as 1,064 followers
(@DellServices)to almost 46,000
   followers (@DellHomeUS)
Social
           media
                                                      YouTube


            •              is a video sharing Web site on which users
                can upload and share videos
                  • Create a channel
                  • Tags
                  • Annotations
                  • Your brand
#IMGES
http://www.youtube.com/watch?v=lAl28d6tbko
10 million views;
   368,000 subscribers




http://www.youtube.com/watch?v=lAl28d6tbko
Social
           media
                                                   Foursquare

            •                 lets users update their location anywhere in
                the world using their smart phones.
                  • Still new
                  • Claim your business
                  • Give them an incentive
                  • Be interactive
                  • Monitor
                  • Find your target audience
#IMGES
Social Media: The End of Business as Usual
Increased
followers by 57
    percent.
Social Media: The End of Business as Usual
New trade show proved to
be the most successful with
 over 130,000 participants.
Social
           media
                                                     LinkedIn

            •              connects businesses with like-minded
                individuals.
                  • Get specific
                  • Recruit
                  • Be the authority
                        • Groups
                        • Answers – linkedin.com/answers
                             • Categories
#IMGES
Social Media: The End of Business as Usual
80 percent of employees
directly from Linkedin; 40
percent of business from
      Linkedin leads
Social
           media
                                     Workshop


           You’ve seen what others are doing ...

                          ou d o?
                 w il l y
           Wh at
#IMGES
Social
           media
                                             Tips and Tricks

         •   flowtown.com     •   namechk.com     •   northsocial.com
         •   gist.com         •   bluesky.com     •   scribed.com
         •   nimble.com       •   quora.com       •   wildfire.com
         •   tweetdeck.com    •   instagram.com   •   northcontact.com
         •   plancast.com     •   posterous.com   •   Hubspot


                             Social Media Ads
#IMGES
T h a n k       y o u



Social
  media
              The End of
              Business as Usual
INTRODUCING ...




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%!&&'()#*+*,'-'+()#*./'(0+,)$112.(3+0(456

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Social Media: The End of Business as Usual

  • 1. P r e s e n t s Social media The End of Business as Usual
  • 2. Social media Engage facebook.com/integramarketing @IMG_Group youtube.com/user/IntegraMarketingGrp integramarketinggroup.com #IMGES
  • 4. Social media Why? • People doing searches are 2.5 times more likely to click after exposure to a brand’s social marketing. - ADWEEK • is now the #1 way generation Y searches for businesses. - SOCIALNOMICS • now drives more traffic to websites than f - COMPETE #IMGES
  • 5. Social media Because! Today, people don’t want to hear from a company The average person is exposed to 3,000 advertising messages a day! They want to hear from their friends and peers. #IMGES
  • 6. Social media Outbound Vs. Inbound Traditional media is a one-way street Read a newspaper or listen to a report on television Limited ability to give your thoughts on the matter. Traditional media is a PAID media! #IMGES
  • 7. Social media Outbound vs. Inbound • Social media is a two-way street • A Web site that doesn't just give you information, but interacts with you • It allows the creation and exchange of user-generated content Social Media is an EARNED Media! #IMGES
  • 8. Social media Measuring Success $ Grape vines are planted. Vines grow and roots Over time, vines consistently Wine has value — grow bigger and stronger. produce grapes, which can it can be sold, traded be made into wine. or donated. Social Media profiles Each Social Media profiles Each follower is nurtured Trust becomes created with 0 contacts. attracts a following by one-on-one communication, something of value in (people opt in). increasing trust and followers. the real world.
  • 9. Social media What To Choose B2C B2B Industry Specific Blasts to All #IMGES
  • 10. Social media Facebook • is the measuring stick for social media and the fan base. • Profile Page vs. Fan Page • Customize • Picture – 540 pixels high by 180 pixels wide • URL – www.facebook.com/username • Tabs – www.facebook.com/apps/directory • Management • Measure Results #IMGES
  • 17. Facebook disabled WHOPPER Sacrifice after your love for the WHOPPER Sandwich proved to be stronger than 233,906 friendships.
  • 19. Over 10,000 businesses entered. 65,000 new likes.
  • 20. Social media Twitter • is a micro-blogging service, enabling its users to send and read other users' messages in real time. • URL • Background • Use media • Tweetdeck • Be timely; make it count #IMGES
  • 27. Small Places’ story began April 25, 2008 and now has over 3,000 followers.
  • 29. 26 different Twitter accounts 3 support accounts 2 corporate accounts 11 Sales accounts 10 News/Blog accounts From as few as 1,064 followers (@DellServices)to almost 46,000 followers (@DellHomeUS)
  • 30. Social media YouTube • is a video sharing Web site on which users can upload and share videos • Create a channel • Tags • Annotations • Your brand #IMGES
  • 32. 10 million views; 368,000 subscribers http://www.youtube.com/watch?v=lAl28d6tbko
  • 33. Social media Foursquare • lets users update their location anywhere in the world using their smart phones. • Still new • Claim your business • Give them an incentive • Be interactive • Monitor • Find your target audience #IMGES
  • 37. New trade show proved to be the most successful with over 130,000 participants.
  • 38. Social media LinkedIn • connects businesses with like-minded individuals. • Get specific • Recruit • Be the authority • Groups • Answers – linkedin.com/answers • Categories #IMGES
  • 40. 80 percent of employees directly from Linkedin; 40 percent of business from Linkedin leads
  • 41. Social media Workshop You’ve seen what others are doing ... ou d o? w il l y Wh at #IMGES
  • 42. Social media Tips and Tricks • flowtown.com • namechk.com • northsocial.com • gist.com • bluesky.com • scribed.com • nimble.com • quora.com • wildfire.com • tweetdeck.com • instagram.com • northcontact.com • plancast.com • posterous.com • Hubspot Social Media Ads #IMGES
  • 43. T h a n k y o u Social media The End of Business as Usual