Slides from a talk given at AMA

1. Watching and Learning:
Video and Connected TV in the Cultural Sector
Rachel Coldicutt
@rachelcoldicutt

2. Who Am I?

3. WHISTLESTOP TOUR
WHAT IS CONNECTED TV?
WHAT DOES IT MEAN FOR THE ARTS?
HOW TO PREPARE
SOME INSPIRATION

4. WHAT IS CONNECTED TV?

5. via a set-top box,
console or TV

6. via a browser or
application

7. NOT JUST ON A TV

8. NOT JUST TV
PROGRAMMES

9. LESS OF THIS

10. UNLESS IT’S THIS

11. WHAT DOES THAT MEAN FOR
THE ARTS?

12. GOOD NEWS
AND
BAD NEWS

13. BAD NEWS

14. YOU ARE NOT A TECHNOLOGY COMPANY
YOU ARE NOT A BROADCASTER
CONTENT ISN’T MARKETING
HIGHBROW IS RISKY

15. GOOD NEWS

16. THE MARKET IS MORE FRAGMENTED
YOU ARE GREAT AT STORYTELLING
YOU HAVE AMAZING ASSETS
YOU HAVE GREAT BRANDS
YOU HAVE ENGAGED AUDIENCES

17. FINDING THE OPPORTUNITY

18. THESE ARE TECHNOLOGY
COMPANIES

19. THESE ARE BROADCASTERS

20. THEY HAVEN’T GOT IT
RIGHT YET

21. LAST WEEK’S NEWS

22. AROUND 100 PEOPLE WORK ON BBC iPLAYER

23. AROUND 100 PEOPLE WORK ON BBC iPLAYER
NOT MAKING CONTENT

24. AROUND 100 PEOPLE WORK ON BBC iPLAYER
NOT MAKING CONTENT
JUST MAKING THE PLAYER

25. THE CONCLUSION?

26. GET SOMEONE ELSE TAKE THE TECHNICAL
STRAIN

27. BECAUSE THERE ARE PLENTY OF OTHER
THINGS TO DO

28. DEVELOP A STRATEGY THAT
WORKS FOR YOUR
ORGANISATION AND YOUR
AUDIENCES

29. INVEST IN YOUR ARCHIVE

30. SKILLS
QUALITY
CATALOGUING
COMMISSIONING

31. BE PREPARED TO DO
UNEXPECTED THINGS

32. CONSOLE GAMES
UNSUAL PARTNERSHIPS
NEW OPPORTUNITIES

33. think like a media company

34. think like an artist

35. NOT THE SAME THING

36. HIGH
audience reach
LOW
HARD TO REACH AFICIONADOS
audience engagement

37. HIGH BIG
CAMPAIGNS
BUSINESS AS USUAL
audience reach
USUAL CONTENT
LOW
HARD TO REACH AFICIONADOS
audience engagement

38. TATE MOVIE
HIGH
NT LIVE: FRANKENSTEIN
ROH/SUN
BIG DRAW BUSINESS AS USUAL
BBC PROGRAMMES
audience reach
TALKING HEAD DOCUMENTARY
SPECIALIST PUBLICATIONS
RADIO 3
LOW LEONARDO LIVE
HARD TO REACH AFICIONADOS
audience engagement

39. TATE MOVIE
HIGH
NT LIVE: FRANKENSTEIN
ROH/SUN
BIG DRAW
BBC PROGRAMMES
audience reach MAINSTREAM MEDIA
TALKING HEAD DOCUMENTARY
SPECIALIST PUBLICATIONS
RADIO 3
LOW LEONARDO LIVE
HARD TO REACH AFICIONADOS
audience engagement

40. HIGH
audience reach IS MAINSTREAM MEDIA
AN OPPORTUNITY?
LOW
HARD TO REACH AFICIONADOS
audience engagement

41. HIGH childrens’ games
continuing drama EXAMPLE FORMS
factual
audience reach OPPORTUNITY entertainment
archive-based documentary
LOW
HARD TO REACH AFICIONADOS
audience engagement

42. HIGH TATE KIDS:
STREET ART
audience reach OPPORTUNITY
BM: HISTORY OF THE WORLD IN 100
OBJECTS
LOW
HARD TO REACH AFICIONADOS
audience engagement

43. HIGH
WATERCOOLER
MAD MEN
MOMENTS
audience reach THE HOUSE
OPPORTUNITY
LOW
HARD TO REACH AFICIONADOS
audience engagement

44. HIGH
TRAILERS
MAD MEN
audience reach THE HOUSE
OPPORTUNITY
INTERVIEWS
LOW
HARD TO REACH AFICIONADOS
audience engagement

45. BEGINNING THE JOURNEY

46. ADVERT:
EXISTING FOOTAGE
ROMEO AND JULIET TRAILER

47. ADVERT/SHORT:
ORIGINAL FOOTAGE
ANNA NICOLE TRAILER

48. SHORT
DOCUMENTARY
A DAY IN THE LIFE OF A
BALLERINA

49. SOME INSPIRATION

50. FEATURE
DOCUMENTARY
SENNA

51. SPECIALIST
DOCUMENTARY
ACE Commissioned film,
via Pallant House Gallery

52. FUTURE GAMES
(NOT TV!)
DISNEY RESEARCH -
MOTION BEAM (VIA
CHRIS O’SHEA)

53. Thank you
rachel@wearecaper.com
@rachelcoldicutt