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Becoming a UX
Practitioner
Rachel Hollowgrass
UX Architect at UC Berkeley
InfoCamp Berkeley • March 6, 2011




                                    1
Who’s in the room?

Please tell us your name and your professional title or
category.


                             å




At any point please add your story on iEtherPad about
how you became, or how you want to become a UX
practitioner:
http://bit.ly/becoming-a-ux-practitioner


                                                          2
What is UX and                                       Designers
    what is not?                                                        Analysts

          r                             us              Architects
     Useence                               eC
  E xperi                          Busin s
                                               ase
                                  Analy ess                            Developers
                     ecture
Commu




                                  al     sis
                              Visu    Bu
  Strategi




                              Design
            on Archit




                                              si
                                        An Da nes      Practitioners
                                           al ta s
      nication

                   In D




                                                 ys
                                           er	
   is                   Researchers
                     te es




                                         s
           c s




                                          U face
         Informati

                       ra ig




                                       I nter
                         ct n




                                                       Stakeholders
                           io
                              n	
  




 Business                                 Con
                                       Dev ten
  Process
 Analysis
                                          elop t
                                              men
                                                 t
                                                       Who does UX?
                                                                                     3
What is UX and                                    Designers
    what is not?                                                   Analysts
                                      us             Architects
                                I Busine define UX,
                                   can’t s
          r
     Useence                             eC
  E xperi                                    ase
                                  Analy ss                       Developers
                              Visugn I know it when
                               but
                     ecture
Commu




                                  al    Bu
                                             sis
  Strategi




                              Desi
            on Archit




                                          si

                                        I	
   see it...
                                      An Da nes    Practitioners
                                        al ta s
      nication

                   In D




                                          ys
                                      ser
                                             is                  Researchers
                     te es
           c s




                                        U face
         Informati

                       ra ig




                                     I nter
                         ct n




                                                    Stakeholders
                           io
                              n	
  




 Business                               Con
                                     Dev ten
  Process
 Analysis
                                        elop t
                                            men
                                               t
                                                    Who does UX?
                                                                               4
A working definition of the UX process


To develop a useful and usable product, a UX practitioner:

                                   å
  Performs user and related research


  Analyzes that research

  Articulates the analysis as deliverables
  from which developers can develop the
  product



                                                             5
A working definition of the UX process


To develop a useful and usable product, a UX practitioner:

                                   å
  Performs user and related research         Empathy


  Analyzes that research                     Synthesis

  Articulates the analysis as deliverables
  from which developers can develop the      Articulation
  product


                                                            Image source: Wikipedia


                                                                                      6
What’s in a name?


Design vs. engineer

 Both choose from a set of options to achieve a
                         å
 desired result within constraints.
 Neither fully describes UX.
 Working hybrid term: Practitioner




                                                  7
Without shared language we’d need


We need a shared definition of UX to be able to:

 Give clearer direction to prospective UX people
                          å
 Give titles to degree programs
 Define team composition
 Write job descriptions
 Post job openings



                                                   8
Some UX-related competencies


 Product Definition                    Copywriting, editing
 Requirements Documentation           UI & Interaction Design
 Comparative Analysis                 Visual design
 User modeling                        Usability analysis & testing
                                  å
 Use cases                            Acceptance testing
 User Research                        Data Analysis
 SME & Stakeholder Research           Data modeling and schemas
 Process analysis: user-focused       Information architecture
 Process analysis: large-scale        Client-side coding
 Business case definition              Strategy & ideation
 Information design                   Marketing
 Content writing




                                                                     9
Let’s try a matrix with these UX-related competencies.
                                              UX   UI Design   BA   Bus. Process     Bus. Data         Writer         MarCom
             Product Definition                ✔                ✔
             Requirements Documentation       ✔                ✔         ✔               ✔
             Comparative Analysis             ✔                ✔
             User modeling                    ✔
Core UX




             Use cases                        ✔                ✔         ✔
             User Research                    ✔
             SME & Stakeholder Research       ✔                ✔         ✔
             Process analysis: user-focused   ✔
             Process analysis: large-scale    ✔                å         ✔
             Business case definition                           ✔
             Information design               ✔                          ✔               ✔
             Content writing                                                                              ✔
Functional




             Copywriting, editing             ✔                                                           ✔
             UI & Interaction Design          ✔       ✔
             Visual design                    ✔       ✔
             Usability analysis & testing     ✔
             Acceptance testing                                ✔         ✔
             Data Analysis                    ✔                ✔         ✔               ✔
Technical




             Data modeling and schemas                                                   ✔
             Information architecture         ✔                                          ✔
             Client-side coding               ✔
Strategy




             Strategy & ideation              ✔                ✔         ✔                                                ✔
             Marketing                                                                                                    ✔
                                                                                   Source: Allison Bloodworth and Rachel Hollowgrass


                                                                                                                                       10
Are there other relevant competencies?

Do you have any to add to the list?
 ?
 ?
 ?                       å




                                         11
How can I achieve these competencies?


  Jakob Nielsen has been attributed* to say that a person
  becomes a usability expert after about ten years of watching
  usability tests and designing for a variety of environments.
  Here are some other options:
                                                                               å
        Formal Education: Degree programs
        Exposure via workshops or internships with world-class UX
        practitioners
        Experience: Years of progressively relevant experience
        A combination of education, exposure and experience


* Roger Belveal on http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=20573490&gid=72842&trk=EML_anet_ac_pst_ttle


                                                                                                                                           12
Other approaches

      Getting Started in UX Design                                  11 UX Blogs
      1. Cultivate a UX world view                                   UX Magazine
      2. Learn what UX designers do and                              Signal vs. Noise (37 signals)
         how we do it                                                UX Booth
      3. Explore what others have said                               Adaptive Path
                                                                å
         about how to get started                                    UsabilityPost
      4. Get on Twitter                                              InspireUX
      5. Attend Conferences                                          456 Berea Street
      6. Go local                                                    Functioning Form
                                                                     A List Apart
      7. Get a mentor
                                                                     Boxes and Arrows
      —Fred Beecher at Evantage Consulting                           EverydayUX

                                                                    And www.useit.com (Jakob Nielsen )

Source: http://userexperience.evantageconsulting.com/2009/11/              Source: http://webdesignledger.com/resources/
       getting-started-user-experience-design/                                    11-blogs-to-help-you-become-a-user-experience-expert

                                                                                                                                         13
Tell your story

Add your story on iEtherPad about how you became, or
how you want to become a UX practitioner:
http://bit.ly/becoming-a-ux-practitioner
                      å



                Thank you!




                                                       14

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Becoming a UX Practitioner

  • 1. Becoming a UX Practitioner Rachel Hollowgrass UX Architect at UC Berkeley InfoCamp Berkeley • March 6, 2011 1
  • 2. Who’s in the room? Please tell us your name and your professional title or category. å At any point please add your story on iEtherPad about how you became, or how you want to become a UX practitioner: http://bit.ly/becoming-a-ux-practitioner 2
  • 3. What is UX and Designers what is not? Analysts r us Architects Useence eC E xperi Busin s ase Analy ess Developers ecture Commu al sis Visu Bu Strategi Design on Archit si An Da nes Practitioners al ta s nication In D ys er   is Researchers te es s c s U face Informati ra ig I nter ct n Stakeholders io n   Business Con Dev ten Process Analysis elop t men t Who does UX? 3
  • 4. What is UX and Designers what is not? Analysts us Architects I Busine define UX, can’t s r Useence eC E xperi ase Analy ss Developers Visugn I know it when but ecture Commu al Bu sis Strategi Desi on Archit si I   see it... An Da nes Practitioners al ta s nication In D ys ser is Researchers te es c s U face Informati ra ig I nter ct n Stakeholders io n   Business Con Dev ten Process Analysis elop t men t Who does UX? 4
  • 5. A working definition of the UX process To develop a useful and usable product, a UX practitioner: å Performs user and related research Analyzes that research Articulates the analysis as deliverables from which developers can develop the product 5
  • 6. A working definition of the UX process To develop a useful and usable product, a UX practitioner: å Performs user and related research Empathy Analyzes that research Synthesis Articulates the analysis as deliverables from which developers can develop the Articulation product Image source: Wikipedia 6
  • 7. What’s in a name? Design vs. engineer Both choose from a set of options to achieve a å desired result within constraints. Neither fully describes UX. Working hybrid term: Practitioner 7
  • 8. Without shared language we’d need We need a shared definition of UX to be able to: Give clearer direction to prospective UX people å Give titles to degree programs Define team composition Write job descriptions Post job openings 8
  • 9. Some UX-related competencies Product Definition Copywriting, editing Requirements Documentation UI & Interaction Design Comparative Analysis Visual design User modeling Usability analysis & testing å Use cases Acceptance testing User Research Data Analysis SME & Stakeholder Research Data modeling and schemas Process analysis: user-focused Information architecture Process analysis: large-scale Client-side coding Business case definition Strategy & ideation Information design Marketing Content writing 9
  • 10. Let’s try a matrix with these UX-related competencies. UX UI Design BA Bus. Process Bus. Data Writer MarCom Product Definition ✔ ✔ Requirements Documentation ✔ ✔ ✔ ✔ Comparative Analysis ✔ ✔ User modeling ✔ Core UX Use cases ✔ ✔ ✔ User Research ✔ SME & Stakeholder Research ✔ ✔ ✔ Process analysis: user-focused ✔ Process analysis: large-scale ✔ å ✔ Business case definition ✔ Information design ✔ ✔ ✔ Content writing ✔ Functional Copywriting, editing ✔ ✔ UI & Interaction Design ✔ ✔ Visual design ✔ ✔ Usability analysis & testing ✔ Acceptance testing ✔ ✔ Data Analysis ✔ ✔ ✔ ✔ Technical Data modeling and schemas ✔ Information architecture ✔ ✔ Client-side coding ✔ Strategy Strategy & ideation ✔ ✔ ✔ ✔ Marketing ✔ Source: Allison Bloodworth and Rachel Hollowgrass 10
  • 11. Are there other relevant competencies? Do you have any to add to the list? ? ? ? å 11
  • 12. How can I achieve these competencies? Jakob Nielsen has been attributed* to say that a person becomes a usability expert after about ten years of watching usability tests and designing for a variety of environments. Here are some other options: å Formal Education: Degree programs Exposure via workshops or internships with world-class UX practitioners Experience: Years of progressively relevant experience A combination of education, exposure and experience * Roger Belveal on http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=20573490&gid=72842&trk=EML_anet_ac_pst_ttle 12
  • 13. Other approaches Getting Started in UX Design 11 UX Blogs 1. Cultivate a UX world view UX Magazine 2. Learn what UX designers do and Signal vs. Noise (37 signals) how we do it UX Booth 3. Explore what others have said Adaptive Path å about how to get started UsabilityPost 4. Get on Twitter InspireUX 5. Attend Conferences 456 Berea Street 6. Go local Functioning Form A List Apart 7. Get a mentor Boxes and Arrows —Fred Beecher at Evantage Consulting EverydayUX And www.useit.com (Jakob Nielsen ) Source: http://userexperience.evantageconsulting.com/2009/11/ Source: http://webdesignledger.com/resources/ getting-started-user-experience-design/ 11-blogs-to-help-you-become-a-user-experience-expert 13
  • 14. Tell your story Add your story on iEtherPad about how you became, or how you want to become a UX practitioner: http://bit.ly/becoming-a-ux-practitioner å Thank you! 14