The document summarizes the conventions used in magazine design such as mastheads, headlines, photographs, captions, and color schemes. It provides examples of how different magazines employ these conventions in their house styles to attract audiences. The conventions help magazines "hold together" through consistent branding and by engaging readers with bold designs, interesting photographs, and relevant content.

2. NME magazine is effective because the photographs use direct address to engage the
reader. The magazine ‘holds together’ by attracting the reader using bold font colours and
lots of interesting headlines. The convention that is most dominant would be the colour
scheme. The colour of the text is mainly red, with the celebrities’ names in a white font as
they are the main focus of the magazine.

3. PME magazine is effective because it is very colourful and bold which attracts the
potential audience of teenager up to adulthood. It holds together well because the
colour scheme runs through the whole of the magazine, and the “punky rock
chick” theme continues. The conventions that are most dominant is the colour
scheme and the unique style that has been adapted to suit the magazine. The syle
and colour of the magazine also helps to create a style which is cool and unique.

4. The Kerrang house style is very effective because of the bold font and the pictures
of rockstar legends. It “holds together” because the picture of the main inages are
of famous people and the whole “rock” style helps to engage the potential
audience of teens to adults depending on what kind of music interests them. The
grouping of elements together helps engage the reader for example the picture of
californian punks helps to make the reader attracted to that article because it’s
interesting and rock related- which is the house style.

5. The ‘REAL R ‘N’ B” magazine is effective because obviously the bright yellow font which
is used throughout as part of the house style is very attractive to the audience. Also the
large images add effect as they are interesting and edited effectively. It “hold together”
because the colour scheme is used throughout the magazine and the graphic features
like the CD images and the “free poster” are great elements which are used to match
the ‘cool’ ‘stylish’ house style.

6. The rolling stones’ house style is very effective because of the use of images and font
which create a rock n’ roll/ cool theme. Firstly, the image of lil wayne on the front cover
attracts readers’ because he is well- known and very iconic. The house style holds
together because the font style and size is the same throughout the magazine.

7. The magazine Siren is quite effective because of the bright colours which help
to attract the target audience to the magazine. Also the house style which is a
‘hip hop’ ‘pop princess’ kind of theme helps to draw the reader’s attention
too. The text styles are also the same throughout helping to create a colourful
house style.

8. Double Page Spread Conventions
Feature Article
Photo
Headline
Mast Head
Graphic Feature
Acts like a
caption

9. MAST HEAD
The title THE HOURS is
big at the top left of the
page and it shows the
name of the magazine.
HEAD LINE
This text acts as a
headline as it is below
the mast head and is
about the article
which follows on the
next page.
CAPTION
This quote acts as a
caption because it is
telling you extra
information about the
artists in the article.
GRAPHIC FEATURE
The graphic feature is
used to make the double
page spread attractive.
The photograph feature
is of some clocks which
relates to the band as
they are called “THE
HOURS”.
FEATURE ARTICLE PHOTO
This is a picture of the band
“THE HOURS”. It is used to
let the audience know what
the double page spread is
about and also to engage
the readers attention. One
of the band members is
looking directly into the
camera (direct mode of
address) and the other band
member is looking away
(indirect).

10. Mast Head
Headline
Feature Article
Photo
Menu Strip
Cover Line
Anchorage
Kicker

11. Mast Head
The large, bold “Q” is the large at
the top of the page to help draw
attention to the cover page and
attract its audience. Also it shows
the name of the magazine.
Head line
It is bold and large to
engage the reader.
The words “sexy
beast” and “wicked”
help to attract
attention from the
reader and encourage
them to buy the
magazine because
they are very positive
words.
Feature Article Photo
The artist is large and in the
centre of the page to engage
the reader’s and let them
know who is featuring in the
magazine. The panthers help
portray her “wild” and
“mysterious” character which
is related to the “sexy” pose
she is conveying.
Kicker
Additional information to
help influence people to
buy the magazine. It’s an
exclusive.
Menu Strip
Used as a small contents to
persuade potential buyers.
Anchorage
Used to show the
exclusives in the
magazine

12. Mast head
Menu List
(contents of
magazine)
Feature Article
Photograph
(shown with
page number so
readers can go
directly to that
page)
Date and issue
information
Header
Caption
Tagline
(Additional Info.
About Magazine

13. Feature Article Photograph
Shown with page number so
readers can go directly to that
page.
Header- to introduce the
departments in the
magazine
Mast Head
It is bold and big to
engage the reader.
Tagline
Shows additional information
about the magazine.
Date and Issue
Shows the date and
what issue it is example
premiere, autum,
summer etc.
Menu List
To show what the contents of
the magazine is. It is set out
vertically to make it look
more unique and interesting.
Caption
Used to interest the reader and
give a little information about
the magazine.