Twitter And Linkedin for Business- Made Easy
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A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.
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Twitter And Linkedin for Business- Made Easy
- 1. & Made Easy Presenter: Rabiya Jilani CEO, Lumenica, LLC Twitter: @bizincubation
- 2. Agenda • What is Social Media? • Why is it important? • What is Twitter? • Getting started with Twitter • Understanding the Twitter Lingo • What is Linkedin? • How can you use Linkedin for Personal and Business Image? © 2009 Lumenica, LLC
- 3. What do you think of when you hear the words: Social Media? © 2009 Lumenica, LLC
- 4. Social media is more than just building relationships on big networks, its about…. Brands having conversations © 2009 Lumenica, LLC
- 5. Social Media Influences Decisions • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friends recommendation over critics review • Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions • 26% of search results link to user‐generated content © 2009 Lumenica, LLC
- 6. What is Twitter? http://www.twitter.com © 2009 Lumenica, LLC
- 7. What is Twitter? • Founded in 2006 • Micro‐blogging service that enables users to send and receive messages called tweets • Tweets are text based only • Limited to 140 characters • Twitter is ranked as one of the 50 most popular websites worldwide by Alexa's web traffic analysis. © 2009 Lumenica, LLC
- 8. Twitter Getting Started • Video Explaining Twitter: http://help.twitter.com/portal © 2009 Lumenica, LLC
- 9. Twitter in plain English • 140 characters of syndicated consciousness of what you are thinking or sharing • Works like an email blast/press release • Build relationships • Connect with media • Great focus groups • Works with other social media platforms Twitter is……A 24/7 cocktail party © 2009 Lumenica, LLC
- 11. Twitter TIPS • Be a resource • Offer value • Understand the lingo • Promote others • Quality vs Quantity • Be thankful • Post videos, blog updates, pictures • Share • Play giveaways/contests • Include in your email signature/business card © 2009 Lumenica, LLC
- 12. Twitter lingo • Tweet‐ a message of 140 characters or less What: Ask a question Announce blog update Read an interesting article? Link to a website update Announce an upcoming event Discuss current news © 2009 Lumenica, LLC
- 13. Twitter lingo Your tweet Shows up on Listed on your your “follower’s profile home page” © 2009 Lumenica, LLC
- 14. Twitter lingo • RT – Retweet means repeat/quote someone’s tweet that you found interesting your aim How: RT @username Want to be RT? Keep YOUR message shorter than 140 characters © 2009 Lumenica, LLC
- 15. Twitter lingo Example: RT @XXXXX 5 ways to increase blog traffic with social media http:www.something.com © 2009 Lumenica, LLC
- 16. Twitter lingo • @ ‐ Direct a message to someone Reply to someone Keep in mind these are public How: @username Example: @username I agree with you, you make a good point. © 2009 Lumenica, LLC
- 17. Twitter lingo • Follow/Followers: You/Them • DM‐Direct Msg, Private message How: D username • # Hash Tags‐ Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday) © 2009 Lumenica, LLC
- 19. Twitter tools/websites/cool resources • www.twitterbackgrounds.com‐ customize backgrounds • www.Twellow.com: Directory of public twitter accounts. Organizes by categories. • www.Friendorfollow.com: Who are you following that's not following you back? Who's following you that you're not following back? Find out! • www.Twittercounter.com: © 2009 Lumenica, LLC
- 20. Twitter tools/websites/cool resources • www.Tweetdeck.com:Desktop Twitter applicati on. To allow users to send and receive tweets and view profiles. It is the most popular Twitter application • www.whatthetrend.com: Find out what's trending on Twitter and why. • www.Bit.ly: Shorten a URL, Track clicks. Similar to www.Tinyurl.com © 2009 Lumenica, LLC
- 21. Twitter tools/websites/cool resources • www.Tweetchat.com: TweetChat helps put your blinders on to the Twitter‐sphere while you monitor and chat about one topic. • www.Search.twitter.com: Search everyone’s tweets – in realtime • www.Twittersheep.com: Enter your twitter username to see a tag cloud from the 'bios' of your twitter flock. © 2009 Lumenica, LLC
- 23. Twitter tools/websites/cool resources © 2009 Lumenica, LLC
- 25. © 2009 Lumenica
- 27. For more info about linkedin: http://learn.linkedin.com/what‐is‐linkedin/ © 2009 Lumenica
- 29. Create a Personal Profile • Go to: www.linkedin.com • List your current and past positions • List Education • Add a profile picture (make sure its professional) • Add a Summary paragraph • Update your status © 2009 Lumenica
- 30. Public Profile vs Private Profile Public Profile Private Profile © 2009 Lumenica
- 31. The Power of profiles More info about profiles: http://learn.linkedin.com/profiles/# Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc © 2009 Lumenica
- 32. Connecting with Others © 2009 Lumenica
- 33. Connect Connect Connect • Import Contacts via outlook • Find Contacts via custom search • You can add individual email address • See who your contacts are connected to © 2009 Lumenica
- 34. Applications © 2009 Lumenica
- 35. Applications © 2009 Lumenica
- 36. Company Profiles © 2009 Lumenica
- 37. Company Profiles Adding a Company Profile: Step 1: Go to http://www.linkedin.com/companies?didentcompy= Add email address Step 2: Confirm Email address © 2009 Lumenica
- 38. Company Profiles Step 3: *Company Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country *Postal Code © 2009 Lumenica
- 39. Company info Related Companies Company Description Company Employees Recent Promos Key Stats © 2009 Lumenica
- 41. Linked in Group‐ A good idea: Sign up for a group Listen Participate create © 2009 Lumenica
- 42. Linked in Group Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm © 2009 Lumenica
- 44. Linked in Events • Go to: http://events.linkedin.com/ • Fill out relevant information © 2009 Lumenica
- 45. Linked in Events • Add Event Category © 2009 Lumenica
- 46. Sample Event © 2009 Lumenica
- 47. Key Takeaways • Step 1: Create a personal profile (Make sure you COMPLETE the profile) • Step 2: Complete the Public Profile (with URL) • Step 3: Connect with people • Step 4: Explore Applications • Step 5: Create Company Profile • Step 6: Join a Group • Step 7: Create a group • Step 8: Explore Events • Step 9: Keep updating status (1‐2 times a week) • Step 10: Connect, Explore, Engage Update © 2009 Lumenica
- 48. Cross Promote © 2009 Lumenica, LLC
- 49. Things to Remember • Learn what people are saying about your brand • Covert customers into brand advocates • Encourage referrals • Create a buzz • Increase brand exposure/website traffic © 2009 Lumenica, LLC
- 50. Questions? Contacting me Email: rabiyaj@lumenica.com www.lumenica.com http://www.linkedin.com/in/rabiya http://www.twitter.com/bizincubation http://www.slideshare.net/rabiyaj © 2009 Lumenica, LLC