Social Media for SMEs - Getting you Social Media Ready
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Slideshow for the talk/workshop that @grrRAAK gave at Social Media World Forum 2011.
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Social Media for SMEs - Getting you Social Media Ready
- 1. SOCIAL MEDIA WORLD FORUM ----------------------------- Getting Social Media Ready by Gerrie Smits @grrRAAK 29.03.2011
- 2. Hello!
- 3. Tweet me your questions
- 4. Social Media is huge 642,613,700
- 5. Social Media is huge 642,613,700 The amount of people active on Facebook Source: socialbakers.com, 26.03.11
- 6. Social Media is massive 700,000,000,000
- 7. Social Media is massive 700,000,000,000 The amount of minutes people spend on Facebook. Source: facebook.com
- 8. Social Media is massive 700,000,000,000 The amount of minutes people spend on Facebook. Per month. Source: facebook.com
- 9. Social Media is massive 700,000,000,000 The amount of minutes people spend on Facebook. Per month. Source: facebook.com Back in November that was ‘only’ 500 billion
- 10. Social Media is immense 140,000,000
- 11. Social Media is immense 140,000,000 Amount of Tweets sent. Source: techcrunch.com
- 12. Social Media is immense 140,000,000 Amount of Tweets sent. Per day. Source: techcrunch.com
- 13. Social Media is immense 140,000,000 Amount of Tweets sent. Per day. Source: techcrunch.com Last year that was around 30 million
- 14. Social Media is colossal 35
- 15. Social Media is colossal 35 Amount of hours of video uploaded to YouTube. Source: AFP
- 16. Social Media is colossal 35 Amount of hours of video uploaded to YouTube. Per minute. Source: AFP
- 17. Social Media is colossal 35 Amount of hours of video uploaded to YouTube. Per minute. Source: AFP Last year that was around half.
- 18. Social Media is about people 300,000
- 19. Social Media is about people 300,000 Amount of people that helped translate Facebook into 70 languages. Source: facebook.com
- 20. Social Media is about people 300,000 Amount of people that helped translate Facebook into 70 languages. Source: facebook.com For free.
- 21. Social Media is about people 70%
- 22. Social Media is about people 70% Amount of people that trust online recommendations from strangers. Source: Nielsen
- 23. Social Media is about people 70% Amount of people that trust online recommendations from strangers. Source: Nielsen Banners are only trusted by 33%.
- 24. Democratisation of the media
- 25. Democratisation of the media
- 26. Democratisation of the media
- 27. Twitter // Listening & Monitoring
- 29. Twitter in times of Crisis
- 30. Twitter in times of Crisis
- 31. But learn your lesson
- 32. Twitter for Costumer Service
- 33. 18% of people who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. Source: http://raak.it/6K
- 34. Don’t just respond, respond suitably
- 35. Twitter // Talk, Broadcast, Share
- 36. The Power of Real-Time
- 37. The Power of Real-Time
- 38. Find balance between promoting yourself and giving other info
- 39. Find balance between promoting yourself and giving other info
- 40. Writing for 140 characters
- 41. Writing for 140 characters :: 4U’s - Useful, Urgency, Unique, Ultra-Specific
- 42. Writing for 140 characters :: 4U’s - Useful, Urgency, Unique, Ultra-Specific :: Don’t stick to text: add value through links, attaching images, video.
- 43. Writing for 140 characters :: 4U’s - Useful, Urgency, Unique, Ultra-Specific :: Don’t stick to text: add value through links, attaching images, video. :: Each character counts, use URL shorteners like bit.ly
- 44. Writing for 140 characters :: 4U’s - Useful, Urgency, Unique, Ultra-Specific :: Don’t stick to text: add value through links, attaching images, video. :: Each character counts, use URL shorteners like bit.ly :: Be short. Allow for space to be ReTweeted. Source: zazzle.com
- 45. Twitter // Build an Audience
- 46. How to build your audience :: Follow interesting people; they may follow back.
- 47. How to build your audience :: Follow interesting people; they may follow back.
- 48. How to build your audience :: Follow interesting people; they may follow back. :: Be interesting.
- 49. How to build your audience :: Follow interesting people; they may follow back. :: Be interesting. :: ReTweet other people’s content.
- 50. How to build your audience :: Follow interesting people; they may follow back. :: Be interesting. :: ReTweet other people’s content. People like recognition.
- 51. How to build your audience :: Follow interesting people; they may follow back. :: Be interesting. :: ReTweet other people’s content. People like recognition. Curate & add value.
- 52. How to build your audience :: Follow interesting people; they may follow back. :: Be interesting. :: ReTweet other people’s content. People like recognition. Curate & add value. :: Send people @messages to get noticed.
- 53. Twitter // Tools
- 54. Twitter.com
- 55. Twitter.com
- 56. Twitter.com
- 57. Other tools (Hootsuite, Ubersocial, Tweetdeck,...)
- 61. Blogs // Writing
- 63. There’s a blog for everything
- 64. Blog to position yourself as expert 62%
- 65. Blog to position yourself as expert 62% Amount of bloggers who say they have much greater visibility in their industry because of their blog. Source: Technorati State of the Blogosphere, 2010
- 66. Blog to position yourself as expert
- 67. Blog to share your knowledge
- 68. Blog to make a point
- 69. Blog to explain your product
- 70. Also. Google loves blogs
- 71. Beware! Keep content going
- 73. Allow commenting on your blog
- 74. Allow commenting on your blog :: Reply - be nice.
- 75. Allow commenting on your blog :: Reply - be nice. :: Also to negative comments.
- 76. Allow commenting on your blog :: Reply - be nice. :: Also to negative comments. :: Stimulate discussion in your post.
- 77. Comment on other blogs
- 78. Blogger influencing - Case Study We helped WHERE, a new shoe brand, to market themselves in a cost-efficient way :: We built a blog & advised editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan
- 79. Blogger influencing - Case Study We helped WHERE, a new shoe brand, to market themselves in a cost-efficient way :: We built a blog & advised editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan Result :: One appearance on influential blog What Katie Wore quadrupled online sales
- 80. And don’t forget the video bloggers
- 81. And don’t forget the video bloggers
- 82. Blogs // Tools
- 83. Wordpress > 5 steps to publish
- 84. Wordpress > 5 steps to publish
- 85. Wordpress > 5 steps to publish
- 86. Wordpress > 5 steps to publish
- 87. Wordpress > 5 steps to publish
- 88. Wordpress > 5 steps to publish
- 89. Wordpress.com
- 90. Build your company site on Wordpress
- 93. Facebook // Groups or Pages?
- 94. Facebook Groups
- 95. Instead, set up a Facebook Page
- 96. Plus, you get access to Insights
- 97. Facebook // The Full-on Way
- 98. Engage through picture competitions
- 99. Lots of video
- 100. Sell your products
- 101. But... Photocredit: flickr.com/photos/bradipo
- 102. The Newsfeed is FB’s Special Sauce It’s the news according to your crowd. So before you do anything, ask the question: “Will people like it?” The aim is to get into your fan’s newsfeed, so their friends might see their interaction with your brand.
- 103. Newsfeed = Live Feed /
- 104. Newsfeed = Live Feed /
- 105. Facebook // The Realistic Way
- 106. A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. - Peter Yared, VP of Webtrend Apps in ‘Why Most Facebook Marketing Doesn’t Work’ Source: ReadWriteWeb, http://raak.it/6L
- 107. Do you want to do this to your friends?
- 108. Reward Fans with Promotions
- 109. Update with regular & varied ‘human’ content
- 110. Social Media // Integrate it onto your own site
- 111. Social Media Optimisation // your website :: Make your content shareable.
- 112. Social Media Optimisation // your website :: Make your content shareable.
- 113. Social Media Optimisation // your website :: Make your content shareable.
- 114. Connect your website to Social Platforms
- 115. Power of Facebook Connect Musically.com
- 116. Allow people to comment via Facebook
- 118. Foursquare
- 119. Foursquare
- 120. Specials
- 121. Be creative
- 122. Facebook Places // claim your venue
- 126. Summary
- 127. Summary :: Start doing it.
- 128. Summary :: Start doing it. :: Pick the right solution for your problem. Blogs Social Network Viral video Micro blogging Communities Complexity Best Awareness Also good Best Also good Word of Mouth Also good Best Also good Accessibility Best Networking Best
- 129. Summary :: Start doing it. :: Pick the right solution for your problem. :: Allow for mistakes; you can fix them quickly.
- 130. Summary :: Start doing it. :: Pick the right solution for your problem. :: Allow for mistakes; you can fix them quickly. :: Be prepared to spend time on it.
- 131. Be creative
- 132. Thank you very much & have fun!
- 133. Thank you very much & have fun! Gerrie Smits
- 134. Thank you very much & have fun! Gerrie Smits @grrRAAK