This is the second case-study part of our introductory presentation, which you can see here: http://www.slideshare.net/raak/how-raak-puts-you-in-touch-with-your-crowds

1. RAAK - Case Studies

2. Case Study 1 - Social network
:: Brief
Create a
social
network
about
European
politics
aimed at
young people
:: Solution
We said
“That’s
impossible”

3. Case Study 1 - Social network
Instead we suggested a website that pulled in the target audience’s
existing networks (Twitter, Facebook, Flickr)
Result
:: 3rd most visited MTV site ever, only beaten by Iron Man & Indiana Jones
:: Thousands of Tweets, Shouts, comments
:: 200+ incoming links including BBC, Le Monde, NRC Handelsblad

4. Case Study 2 - Social Media Ready
Brief : help WHERE, a new shoe brand, market themselves
in a modern, cost-effective way
Solution
:: We built a blog and guided them on editorial content
:: We taught them how to Tweet
:: We developed a blogger engagement plan

5. Case Study 2 - Social Media Ready
Result
:: One appearance on influential blog
What Katie Wore quadrupled online
sales
:: A write-up in London-wide Metro
magazine that appeared around the
same time had no impact on sales

6. Case Study 3 - Impact & Awareness
:: Brief : how can erotic toys & lingerie brand
Coco de Mer increase sales in Summer?
:: Solution : the Erotic Moments Map
(currently in production)

7. Case Study 3 - Impact & Awareness
:: At the moment, people send their erotic stories to Coco de Mer to
get published on the website.
:: We add another element to it that allows them to share the
location of these stories.
(=SOCIAL)
:: We create a webpage and an iPhone app that map these stories.
(=DIGITAL)
:: Incentive: the 10 best stories get visualised by artists &
photographers and will be published in a coffee table book
(=HUMAN & TANGIBLE)

8. Give us a shout
+44 20 3286 3586
hello@wewillraakyou.com
Wessel van Rensburg - twitter.com/wildebees
Gerrie Smits - twitter.com/grrRAAK
Photo: www.flickr.com/photos/glenirah