This document discusses six habits of successful mobile-first enterprises: 1. All new data should be located in the cloud to avoid issues with data residing on-premises systems. 2. Companies should identify a single owner for their mobile strategy who is responsible for delivery and can influence stakeholders. 3. Organizations should find simple, specific problems to solve with mobile and keep iterating on solutions. 4. The business need should determine the technology used, not the other way around. 5. Companies should embrace agile, mobile-first development practices like frequent prototyping and updates. 6. Tools and processes need to shift mobile development from experts to more general developers.

1. Six Habits of Successful Mobile-first
Enterprises
Director, Developer Relations, salesforce.com
@quintonwall

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3. There are now more mobile devices in the world
than people.

4. 1.2%
annual population growth
6%
annual device growth

5. It took mobile devices 30 years.
It took humans 200,000 years to reach 7.2b.

6. Yet,OrganizationsStillStruggleWithMobile
CitedReasons
60%
40%
20%
PercentofRespondents
Mobile
apps are
critical
Mobile
apps
deployed
App Gap
2013 Study of
1,300 Global Executives
“The State of the Customer-Led Economy”
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms
Less than
1/2have deployed
apps

7. All of your data should be located in
the cloud.
1

8. The biggest challenge to mobile success is
data residing in on premises systems. And it
gets worse every day.

9. 90%
of the world’s data was created in the past
two years. Much of this is still going into on
premises systems. STOP TODAY

10. Choose a mobile platform that extends
existing investments into the cloud.
Then, innovate from the cloud.

11. Identify a single owner of mobile
within your organization
2

12. Who owns mobile at your organization?

13. Mobile strategy spans all of these.
Appoint an individual who can
influence all of them.
And be responsible for delivery.

14. Find The Right Problem
3

15. Find the right problem.
Keep it simple.
Deliver It.

16. Regional teams dont
track when teacher
moves between region
on-the-road recruiter
overwhelmed with tasks already
recruiter needs to keep notes
organized on interviews.
Missing info on teachers,
candidates and students
candidate doesn’t know
what recruiter looks like
recruiter meets with 6+
potential candidates a day
Information not shared
between regions & HQ
recruiter requires candidate to
provide core info (SATs etc)
30 regions spread across USA
Registration at events
manual

17. Regional teams dont
track when teacher
moves between region
on-the-road recruiter
overwhelmed with tasks already
recruiter needs to keep notes
organized on interviews.
Missing info on teachers,
candidates and students
candidate doesn’t know
what recruiter looks like
recruiter meets with 6+
potential candidates a day
Information not shared
between regions & HQ
recruiter requires candidate to
provide core info (SATs etc)
30 regions spread across USA
Registration at events
manual

18. Regional teams dont
track when teacher
moves between region
on-the-road recruiter
overwhelmed with tasks already
recruiter needs to keep notes
organized on interviews.
Missing info on teachers,
candidates and students
candidate doesn’t know
what recruiter looks like
recruiter meets with 6+
potential candidates a day
Information not shared
between regions & HQ
recruiter requires candidate to
provide core info (SATs etc)
30 regions spread across USA
Registration at events
manual

19. Regional teams dont
track when teacher
moves between region
on-the-road recruiter
overwhelmed with tasks already
recruiter needs to keep notes
organized on interviews.
Missing info on teachers,
candidates and students
candidate doesn’t know
what recruiter looks like
recruiter meets with 6+
potential candidates a day
Information not shared
between regions & HQ
recruiter requires candidate to
provide core info (SATs etc)
30 regions spread across USA
Registration at events
manual

20. Let the business need choose the
technology, not the other way around.
4

21. Web Hybrid Native
local
remote
iOS
Android
Windows Mobile
HTML5
JavaScript

22. Ask yourself these
questions, and collate
the results
Do I require offline support?
sync data
Encrypted data
dont sync
Non encrypted data
N
W
H

23. Ask yourself these
questions, and collate
the results
What is my use-case?
Requires device
features
Business Process Flow
Doesn’t
require
device
features
User experience flow
N
W
H

24. Ask yourself these
questions, and collate
the results
What skills do I have available?
Business analysts
iOS / Android
Agencies
HTML5 / JavaScript
N
W
H

25. Ask yourself these
questions, and collate
the results
What About The App User & Usage?
Use the app
for long
durations
BYO Device
Use the
app for
discrete
functions
Managed Device
N
W
H

26. Ask yourself these
questions, and collate
the results
What’s My Support Model?
Internal Mobile
Dev Skills
Frequent Updates
Light
Internal
Mobile Dev
Skills
Infrequent Updates
N
W
H

27. hand / pocket / walking
lap / desk / stationary
portrait landscape
What Is The Best Form Factor?
Smart Phones
Lists
Bar code
scanning
Documents 10” Tablets
7” Tablets
Sales Material

28. Embrace Agile, Mobile-First
Development
5

29. The Best Apps Are Never Done
0
15
30
45
60
Tumblr
Youtube
Minecraft
Facebook
Twitter
Pandora
eBay
Shazam
Game
ofWar
Candy
Crush
Popular iOS apps update frequency
http://blog.sensortower.com/blog/2014/04/15/25-top-ios-apps-and-their-version-update-frequencies/
Releasevelocity(days)

30. Prototype
Paper —> Flinto —> Sketch

31. last name search
show most previous
correspondence
show missing
info flags
add new or
missing details
found
Enterprise Mobile Swimlanes
Identify the
MVP
Re-imagine
for mobile
Capture future
opportunities

32. last name search
show most previous
correspondence
show missing
info flags
add new or
missing details
found
Allow candidate
to upload
workflow based
on upcoming
interview
I am here &
look like this
Populate from
linkedIn
drag to change
status
take pic
Enterprise Mobile Swimlanes
Identify the
MVP
Re-imagine
for mobile
Capture future
opportunities

33. Enterprise Mobile Swimlanes
Identify the
MVP
Re-imagine
for mobile
Capture future
opportunities
last name search
show most previous
correspondence
show missing
info flags
add new or
missing details
found
Allow candidate
to upload
workflow based
on upcoming
interview
I am here &
look like this
Populate from
linkedIn
drag to change
status
take pic
linkedin might id
region changes
candidate self
service app

34. Tools & Processes Must Change
6

35. The100,000,000DeveloperOpportunity
professional & hobby
developers
18m 460mother college
educated
professionals
IDC, Worldwide Software Developer & ICT-Skilled Workers Estimate, 2014
http://www.100people.org/statistics_100stats.php?section=statistics
490mcollegeeducatedprofessionalsworldwide
Theshiftfromtoolsinthehandsofexperts,tothehandsofeveryone

36. How do we make this shift from experts, to everyone?

37. The Tools Have To Change
Yesterday Today Tomorrow
Code
Sharing
Declarative
Tools
Computer
Science

38. The Processes Have To Change
Business & developer processes must be seamless and deliver apps in tandem
Identify
business need
Visually create
processes
COLLABORATE & ITERATE
VIA MOBILE PLATFORM
Expose processes
via API endpoints
Create custom
apps & logic

39. Your Mobile Success Checklist
1
2
3
4
5
6
All new data in the cloud. Connect the rest
Identify a single owner for mobile
Find the right problem. Keep iterating.
Let the business need choose the technology
Embrace agile, mobile-first development
Shift mobile dev from experts, to everyone

40. Thank You
@quintonwall