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Mark Gibbs [email_address] http://gibbs.com Messaging: From the  Sublime to the Ridiculous Twitter
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],$1,000,000,000
The  Twitter Zone
What is Twitter? A “tweet”: Maximum 140  characters including spaces On the Web or  through an app A “microblogging” Web  site and Web service
Twitter & Everyone Public Timeline 300 to 600 tweets per second! That’s about 14,191,200,000 per year.
You & Everyone
 
Types of Tweets This is a tweet that will be seen in the public timeline and by my followers D fred  This is a private tweet that will only be seen by “fred” This is a tweet with hashtags that will be seen  in the  #public #timeline  and by my followers @fred  This is a tweet that will seen by “fred” even if he isn’t following  me and will be seen in the public timeline and by my followers This is a tweet with a URL –  http://gibbsuniversal.com/sentimeter This is a tweet with a shortened URL –  http://bit.ly/44iVMz RT @fred  This is a re-tweet that will that will seen by “fred” even if he isn’t  following me, in the public timeline, and by my followers This is a tweet that will that will seen in the public timeline, and by  my followers that asks for a re-tweet;  Pls RT
Successful Tweets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Billion Served ,[object Object],[object Object],[object Object],http://news.cnet.com/8301-13577_3-10378353-36.html?part=rss&subj=news&tag=2547-1_3-0-20
Twitter Growth ,[object Object],[object Object],http:// siteanalytics.compete.com/twitter.com /
http://ebiquity.umbc.edu/blogger/2007/04/19/twitter-social-network-analysis/
@quistuipater
 
 
http://tweetstats.com/
My Tweets http://tweetstats.com/
 
Client Software I Use http://tweetstats.com/
My Followers
Followers I Don’t Need
What Do We Tweet About? The WYAFL  Syndrome
http://www.informationisbeautiful.net/2009/more-truth-about-twitter/
What’s the Business Value?
Twitter for Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Reliable is Twitter?
 
http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
Google search --  site:twitter.com/*username
 
 
Success ,[object Object],[object Object],[object Object],[object Object]
$3,000,000 Earned from Twitter (since 2007)
 
 
 
 
 
http://www.cnn.com/2009/HEALTH/10/09/cheating.death.suspended.animation/index.html?iref= topnews
 
Twitter for SMBs ,[object Object],[object Object],[object Object],[object Object]
Kogi Korean BBQ Taco Truck http://kogibbq.com/ 300 to 800 people each time it parks  http://www.latimes.com/features/printedition/food/la-fo-kogi11-2009feb11,0,3007869.story
 
 
 
Making Twitter Your %@#$&
Twitter Clients http://www.seesmic.com/ http://www.tweetdeck.com/
Twitter API http://apiwiki.twitter.com/
Web Applications
Hashtag Tracker http://gibbs.com/motm/
Xcelsius
 
RSS Feed –  automatically  checked every six hours Twitter API CTC Blog Twitterfeed Twitter
 
Analyzing Sentiment http://www.openamplify.com/ ,[object Object],[object Object]
Search Twitter for a term  Submit search result  to OpenAmplify  Graph Results  Extract sentiment “signals”
Client side: Sentimeter Custom Server-based Proxy Twitter Search  OpenAmplify
http://gibbs.com/guii/sentimeter.html
http://gibbs.com/guii/sentimeter.html
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Should You Care About Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you ignore Twitter or any other social media you will be missing out on a strategic business opportunity. One your competitors will not miss … Yes, you absolutely  should care!
Thank-you.

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I Tweet Therefore I Am

Notas do Editor

  1. Imagine if you will, a cocktail party …
  2. What are the characteristics of a cocktail party?
  3. … a really big one … that’s what Twitter is a lot like
  4. Page design / avatar / layout
  5. Page design / avatar / layout
  6. My influence
  7. Mashable: The security hole, first reported by The L.A. Times , reveals that, by just typing “site: twitter.com/*username* ” (replacing *username* with the Twitter name of a protected account), you can see most or all of the tweets of an account. And it’s already being used to see the tweets of Bill Clinton , and others. Apparently, while you can’t directly access a protected Twitter account, Google’s crawling bots can pass right by without any problem. By looking at the Google results, you can get a sense of what that person is tweeting about. For example, here’s what comes up when you search Bill Clinton:
  8. Mashable: The security hole, first reported by The L.A. Times , reveals that, by just typing “site: twitter.com/*username* ” (replacing *username* with the Twitter name of a protected account), you can see most or all of the tweets of an account. And it’s already being used to see the tweets of Bill Clinton , and others. Apparently, while you can’t directly access a protected Twitter account, Google’s crawling bots can pass right by without any problem. By looking at the Google results, you can get a sense of what that person is tweeting about. For example, here’s what comes up when you search Bill Clinton:
  9. Mashable: The security hole, first reported by The L.A. Times , reveals that, by just typing “site: twitter.com/*username* ” (replacing *username* with the Twitter name of a protected account), you can see most or all of the tweets of an account. And it’s already being used to see the tweets of Bill Clinton , and others. Apparently, while you can’t directly access a protected Twitter account, Google’s crawling bots can pass right by without any problem. By looking at the Google results, you can get a sense of what that person is tweeting about. For example, here’s what comes up when you search Bill Clinton:
  10. Apple corporate has no official Twitter presence while iTunes has 5 – no Steve Jobs account not even …
  11. This one … no idea who
  12. Rather than using the Twitter Web interface