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*Get  Moving  With Mobile  DIGITAL INNOVATION SERIES
Shaun   Quigley VP, Digital Practice Director  [email_address] 202 741 8074  phone @squigster
#get mobile @brunner mobile  #getmobile @brunnermobile
four smart ideas #getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
CDC  #getmobile @brunnermobile
what’s mobile? #getmobile @brunnermobile
who’s mobile? #getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],[object Object],83%  #getmobile @brunnermobile
Before  you  leave…. #getmobile @brunnermobile
#getmobile @brunnermobile
 
 
 
[object Object],69,000,000  #getmobile @brunnermobile
BIG CANVAS little canvas #getmobile @brunnermobile
[object Object],#getmobile @brunnermobile
40%  iPhone/Droid users browse more on the  phone than on  the computer #getmobile @brunnermobile
#getmobile @brunnermobile
75% admit to falling asleep with their iPhones #getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
why mobile #getmobile @brunnermobile
Mobile Mania
smarter  devices better  browsers all-u-can eat data plans faster  networks
[object Object],#getmobile @brunnermobile
The “Splinternet” #getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],[object Object],#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],#getmobile @brunnermobile
 
Target to Offer Scannable Mobile Coupons
[object Object],[object Object],#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],[object Object],#getmobile @brunnermobile
 
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
#getmobile @brunnermobile
[object Object],#getmobile @brunnermobile
What are the business goals?  awareness? acquisition? retention? customer service? Are you trying to reach more people? Talk to people you can’t reach in other ways? Provide utility? Experiment/test?  What else are you doing?  where we might be able to compliment those activities. What’s the budget?  And what’s the expected return?  #getmobile @brunnermobile
[object Object],[object Object],[object Object],[object Object],#getmobile @brunnermobile
Shaun   Quigley VP, Digital Practice Director  [email_address] 202 741 8074  phone @squigster  #getmobile @brunnermobile
#getmobile @brunnermobile

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Mobile Marketing Trends and Strategy