1. LEGISLATIVE PLAYBOOK
DESCRIPTION OF DESIGN SOLUTION
Created by Blue Tiger Team
(DC Action for Children – DT:DC Blue Team Members)
Queirra Fenderson
Blair Corcoran
Nahal Tavangar
Geryl Walsh
Jay Borthen

2. ”
“
How might we help at-risk children in
DC by connecting the people who
serve them to the data they need to
be change-makers in key policy
areas like education, health and
poverty-reduction?
Challenge Statement

3. Our Design Process

4. Thus, our reframed
problem statement
became …
Interview insights led
to
2 CORE
ASSUMPTION
S
DC Action for Children
(DCA4C) needs to provide
its data in a way that
creates awareness & drives
utilization.
1. Council Members
are reactive and
focus on low
hanging fruit
2. The biggest way to
make a true impact
is by mobilizing the
people

5. Ideation

6. Ideation

7. Ideation

8. Ideation

9. Ideation

10. The results of our
ideation sessions
provided the
framework for our
first prototype!
• A two-sided platform
that creates awareness
among the public on
important issues, so
that they will act.
• This will encourage
Council Members to
utilize DCA4C’s data
and make more
informed decisions.
Creating our prototype!

11. The results of our
ideation sessions
provided the
framework for our
first prototype!
• A two-sided platform
that creates awareness
among the public on
important issues, so
that they will act.
• This will encourage
Council Members to
utilize DCA4C’s data
and make more
informed decisions.
Creating our prototype!

12. The results of our
ideation sessions
provided the
framework for our
first prototype!
• A two-sided platform
that creates awareness
among the public on
important issues, so
that they will act.
• This will encourage
Council Members to
utilize DCA4C’s data
and make more
informed decisions.
Creating our prototype!

13. Prototype in action!
Step 1 - Data facts are
strategically placed to cause
public outcry.
Step 2 - Residents feel
compelled to act and
do so by engaging our
platform.

14. Prototype in action!
Step 1 - Data facts are
strategically placed to cause
public outcry.
Step 2 - Residents feel
compelled to act and
do so by engaging our
platform.
Step 3 - Council Members and their staff receive real-
time data on residents’ actions via the platform…
Step 4 - The outcry encourages the Council Members to utilize
DCA4C’s data to make informed decisions on the topic…

15. At the midterm
review, we
received valuable
feedback.
We reflected,
empathized and came
up with our primary
audience…
… Council Members and
their staff.

16. We refined our prototype with the Council Members and their staff
in mind. Now that we had our ultimate audience, we just had to
create a product that met their needs while also addressing
our problem statement.
We created a platform that
aggregates data for action
in order to enable Council
Members to take action for
children.

17. ”
“
The Legislative Playbook…
… is a responsive design website where
Council Members can use both DCA4C’s
data and the real-time feedback of
constituents to make informed policy
decisions on issues that affect DC’s most
vulnerable residents; children.

18. ”
“
The Legislative Playbook…
… is a responsive design website where
Council Members can use both DCA4C’s
data and the real-time feedback of
constituents to make informed policy
decisions on issues that affect DC’s most
vulnerable residents; children.

19. ”
“
The Legislative Playbook…
… is a responsive design website where
Council Members can use both DCA4C’s
data and the real-time feedback of
constituents to make informed policy
decisions on issues that affect DC’s most
vulnerable residents; children.
…and ready to pitch to
DC Action for Children!